Found: 11
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Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 207, doi. 10.1287/mksc.1040.0057
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- Publication type:
- Article
The Additive Risk Model for Purchase Timing.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 234, doi. 10.1287/mksc.1030.0021
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- Publication type:
- Article
"Let Me Talk to My Manager": Haggling in a Competitive Environment.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 219, doi. 10.1287/mksc.1040.0045
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- Publication type:
- Article
Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 192, doi. 10.1287/mksc.1040.0063
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- Publication type:
- Article
Implementing a Prelaunch Diffusion Model: Measurement and Management Challenges of the Telstra Switching Study.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 186
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- Publication type:
- Article
Modeling Multiple Sources of State Dependence in Random Utility Models: A Distributed Lag Approach.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 263, doi. 10.1287/mksc.1030.0024
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- Publication type:
- Article
Implications of Reduced Search Cost and Free Riding in E-Commerce.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 255, doi. 10.1287/mksc.1040.0047
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- Publication type:
- Article
Product Strategy for Innovators in Markets with Network Effects.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 243, doi. 10.1287/mksc.1040.0058
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- Publication type:
- Article
Predicting Sales Takeoff for Whirlpool's New Personal Valet.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 182
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- Publication type:
- Article
Special Section Introduction by the ISMS Practice Prize Competition Chairman.
- Published in:
- Marketing Science, 2004, v. 23, n. 2, p. 180, doi. 10.1287/mksc.1040.0066
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- Publication type:
- Article
Consulting, Research, and Consulting Research.
- Published in:
- 2004
- By:
- Publication type:
- Editorial