In an attempt to mitigate hospitalization suffering, there is a growing appreciation of the psychosocial aspects and humanization actions, which seek to bring about the smile "behind" the sick body, be it adult or child. This is a subject little explored by literature from the perspective of the clowns and their identity. In view of the above, the present research aimed to investigate the clown's identity, including his/her personal and social dimensions. An exploratory, qualitative approach was carried out. In the study, ten clowns participated, who answered a semi-structured interview script, processed by the IRAMUTEQ software. The results show that the experiences in the context of the formation and practice of the clown make it possible to develop several aspects of personal and social identity. It is concluded that the clown subverts the logic through joke and laughter, facilitating the resignification of the other individual and his/her own identity.