Works matching DE "INTERACTIVE marketing"
Results: 332
Internet best practices.
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- Marketing Research, 2008, v. 20, n. 3, p. 5
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- Article
Pushing and Pulling on the Internet.
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- Marketing Research, 2004, v. 16, n. 1, p. 28
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The new face of interactive advertising.
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- Marketing Research, 2004, v. 16, n. 1, p. 10
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» اتصالات « اتجاهات المستهلكين إزاء الاتصالات التسويقية المتكاملة لشركة » دراسة لعينة من مشتركيها في إمارة أبو ظبي « الإماراتية.
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- Al-Bahith Al-Aalami, 2021, v. 13, n. 52, p. 53
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- Article
LA COMUNICACIÓN INBOUND EN LA IES (PÚBLICA) Y SU EFECTO EN LA TOMA DE DECISIONES DEL ESTUDIANTE.
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- Revista FACE, 2022, v. 22, n. 3, p. 105
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ІННОВАЦІЙНІ ТЕХНОЛОГІЇ В МАРКЕТИНГОВІЙ ПОЛІТИЦІ БАНКІВ.
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- Scientific Proceedings of Ostroh Academy National University Series, Economics, 2023, v. 56, n. 28, p. 77, doi. 10.25264/2311-5149-2023-28(56)-77-85
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AN INTERACTIVE MARKET-PLANNING PROCEDURE.
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- Econometrica, 1976, v. 44, n. 6, p. 1141, doi. 10.2307/1914251
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How Avatar Customizability Affects Children's Arousal and Subjective Presence During Junk Food–Sponsored Online Video Games.
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- CyberPsychology & Behavior, 2009, v. 12, n. 3, p. 277, doi. 10.1089/cpb.2008.0292
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- Article
Impact of Telepresence Levels on Internet Advertising Effects.
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- CyberPsychology & Behavior, 2006, v. 9, n. 1, p. 82, doi. 10.1089/cpb.2006.9.82
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Effects of Consumer Motives on Search Behavior Using Internet Advertising.
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- CyberPsychology & Behavior, 2004, v. 7, n. 4, p. 430, doi. 10.1089/cpb.2004.7.430
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- Article
Evoluția marketingului direct în contextul integrării României în Uniunea Europeană.
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- Romanian Journal of Marketing, 2010, v. 5, n. 2, p. 110
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Factors Affecting 'Internet Marketing' Campaigns with Reference to Viral and Permission Marketing.
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- IUP Journal of Management Research, 2010, v. 9, n. 1, p. 26
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- Article
MarkBot – A Language Model-Driven Chatbot for Interactive Marketing in Post-Modern World.
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- Information Systems Frontiers, 2024, v. 26, n. 3, p. 857, doi. 10.1007/s10796-021-10184-y
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Fighting for public health: The promotion of desirable bodies in interactive military marketing.
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- Media, War & Conflict, 2021, v. 14, n. 1, p. 40, doi. 10.1177/1750635219856559
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Investigating a neglected part of Schumpeter's creative army: what drives new-to-the-market innovation in micro-enterprises?
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- Small Business Economics, 2017, v. 49, n. 3, p. 559, doi. 10.1007/s11187-017-9844-z
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- Article
Digital and Interactive Marketing Communications in Sports.
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- Journal of Interactive Advertising, 2021, v. 21, n. 2, p. 75, doi. 10.1080/15252019.2021.1970422
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What Makes People Watch Online In-Stream Video Advertisements?
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- Journal of Interactive Advertising, 2018, v. 18, n. 1, p. 1, doi. 10.1080/15252019.2018.1437853
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Is this for me? How Consumers Respond to Personalized Advertising on Social Network Sites.
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- Journal of Interactive Advertising, 2015, v. 15, n. 2, p. 124, doi. 10.1080/15252019.2015.1082450
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Make It Big.
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- 2009
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- Opinion
Enjoyment of Advergames and Brand Attitudes: The Impact of Thematic Relevance.
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- Journal of Interactive Advertising, 2008, v. 9, n. 1, p. 14, doi. 10.1080/15252019.2008.10722145
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The Effectiveness of Product Placement in Video Games.
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- Journal of Interactive Advertising, 2007, v. 8, n. 1, p. 1, doi. 10.1080/15252019.2007.10722134
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Interactive 3D Simulations in Measuring Consumer Preferences: Friend or Foe to Test Results?
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- Journal of Interactive Advertising, 2007, v. 8, n. 1, p. 1, doi. 10.1080/15252019.2007.10722132
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Perceptions of Interactivity and Consumer Control in Marketing Communication: An Exploratory Survey of Marketing Communication Professionals.
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- Journal of Interactive Advertising, 2005, v. 6, n. 1, p. 109, doi. 10.1080/15252019.2005.10722110
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The Mediating Role of Perceived Interactivity in the Effect of Actual Interactivity on Attitude toward the Website.
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- Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722099
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The Effects of Interactivity on Cross-Channel Communication Effectiveness.
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- Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722098
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- Article
Interactivity and Persuasion: Influencing Attitudes with Information and Involvement.
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- Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722097
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- Article
Losers and Lovers: Mobile Phone Services Advertising and the New Media Consumer/Producer.
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- Journal of Interactive Advertising, 2005, v. 5, n. 2, p. N.PAG, doi. 10.1080/15252019.2005.10722101
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Assessing the Effects of Animation in Online Banner Advertising: Hierarchy of Effects Model.
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- Journal of Interactive Advertising, 2004, v. 4, n. 2, p. 7, doi. 10.1080/15252019.2004.10722087
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- Article
The Digital Reading Experience: Learning from Interaction Design and UX-Usability Experts.
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- Publishing Research Quarterly, 2011, v. 27, n. 2, p. 135, doi. 10.1007/s12109-011-9206-7
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- Article
Dynamic Structural Consumer Models and Current Marketing Issues.
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- Marketing Science, 2006, v. 25, n. 6, p. 625, doi. 10.1287/mksc.1050.0190
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- Article
Interactive Marketing Measurement According To Sustainable Competitive Advantage Goals: A Scale Development.
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- Journal of Economics & Administrative Sciences, 2024, v. 30, n. 143, p. 200, doi. 10.33095/3q7pcq48
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- Article
Analysis of Interactive Marketing Communication Development Based on Social Media in an Indonesian Telecommunications Company.
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- KnE Social Sciences, 2024, p. 779, doi. 10.18502/kss.v9i2.14899
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- Article
THE ROLE AND IMPORTANCE OF THE RELATIONSHIP MARKETING AS A FACTOR FOR SUCCESS IN BUSINESS ENTITIES.
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- Vizione, 2021, n. 36, p. 307
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- Article
Selling Innovations Like Soap: The Interactive Systems Framework and Social Marketing.
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- American Journal of Community Psychology, 2017, v. 60, n. 1/2, p. 242, doi. 10.1002/ajcp.12157
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Bears Behind the screens.
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- Baylor Business Review, 2006, v. 25, n. 1, p. 10
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Actitudes hacia la publicidad convencional e interactiva por parte de los futuros publicitarios. Un análisis comparativo por sexo.
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- Ecos de la Comunicación, 2009, n. 2, p. 61
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- Publication type:
- Article
The Internet as a Shopping/Purchasing Tool: An Empirical Investigation.
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- Journal of Internet Commerce, 2003, v. 2, n. 4, p. 87, doi. 10.1300/J179v02n0405
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- Article
Challenges Associated with Web-Based Strategies: Implications for Electronic Advertising.
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- Journal of Internet Commerce, 2003, v. 2, n. 3, p. 65, doi. 10.1300/J179v02n03_06
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- Article
Some Attitudinal Predictors of Home-Shopping through the Internet.
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- Journal of Marketing Management, 1999, v. 15, n. 5, p. 361, doi. 10.1362/026725799784870315
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- Article
Understanding Contemporary Marketing: Development of a Classification Scheme.
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- Journal of Marketing Management, 1997, v. 13, n. 6, p. 501, doi. 10.1080/0267257X.1997.9964490
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- Article
Towards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices.
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- Journal of Marketing Management, 1997, v. 13, n. 5, p. 383, doi. 10.1080/0267257X.1997.9964481
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- Publication type:
- Article
The Organization of the Future: Unity of Marketing and Strategy.
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- Journal of Marketing Management, 1994, v. 10, n. 7, p. 553, doi. 10.1080/0267257X.1994.9964303
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- Article
The Scope of Internal Marketing: Defining the Boundary Between Marketing and Human Resource Management.
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- Journal of Marketing Management, 1993, v. 9, n. 3, p. 219, doi. 10.1080/0267257X.1993.9964234
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- Publication type:
- Article
Take the social media challenge.
- Published in:
- ComputerWorld Hong Kong, 2009, v. 26, n. 9, p. 58
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- Publication type:
- Article
MOBILE MARKETING COMMUNICATIONS IN THE RETAIL ENVIRONMENT: A COMPARISON OF QR CODE USERS AND NON-USERS.
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- International Journal of Mobile Marketing, 2013, v. 8, n. 2, p. 19
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- Publication type:
- Article
TEXT-TO-SCREEN EMERGES: A CONCEPTUAL APPROACH TO A POWERFUL INTERACTIVE MARKETING TOOL.
- Published in:
- International Journal of Mobile Marketing, 2008, v. 3, n. 1, p. 81
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- Publication type:
- Article
What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.
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- Journal of Interactive Marketing, 2023, v. 58, n. 2/3, p. 115, doi. 10.1177/10949968221095548
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- Publication type:
- Article
Corrigendum to 'The Role of Marketing in Digital Business Platforms' [Journal of Interactive Marketing 51 (2020) p. 72–90].
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- Journal of Interactive Marketing, 2021, v. 53, p. 129, doi. 10.1016/j.intmar.2020.09.002
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- Article
Editorial Board.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. IFC, doi. 10.1016/S1094-9968(19)30082-9
- Publication type:
- Article
Erratum to '"How to Project Customer Retention" Revisited: The Role of Duration Dependence' [Journal of Interactive Marketing 43 (2018) 1–16].
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- Journal of Interactive Marketing, 2019, v. 47, p. 198, doi. 10.1016/j.intmar.2019.07.001
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- Publication type:
- Article