Works matching AU Fornell, Claes


Results: 52
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    Do managers know what their customers think and why?

    Published in:
    Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 37, doi. 10.1007/s11747-016-0487-4
    By:
    • Hult, G.;
    • Morgeson, Forrest;
    • Morgan, Neil;
    • Mithas, Sunil;
    • Fornell, Claes
    Publication type:
    Article
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    Customer Satisfaction and Shareholder Value.

    Published in:
    Journal of Marketing, 2004, v. 68, n. 4, p. 172, doi. 10.1509/jmkg.68.4.172.42723
    By:
    • Anderson, Eugene W.;
    • Fornell, Claes;
    • Mazvancheryl, Sanal K.
    Publication type:
    Article
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    Assumptions of the Two-Step Approach.

    Published in:
    Sociological Methods & Research, 1992, v. 20, n. 3, p. 334, doi. 10.1177/0049124192020003003
    By:
    • Fornell, Claes;
    • Youjae Yi
    Publication type:
    Article
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