Works matching DE "DISPLAY advertising"
Results: 128
Machine learning for targeted display advertising: transfer learning in action.
- Published in:
- Machine Learning, 2014, v. 95, n. 1, p. 103, doi. 10.1007/s10994-013-5375-2
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- Publication type:
- Article
AdOn: toward contextual overlay in-video advertising.
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- Multimedia Systems, 2010, v. 16, n. 4/5, p. 335, doi. 10.1007/s00530-010-0195-8
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- Publication type:
- Article
The Demographic and Psychological factors (Targeting Segmentation) Effect on the Effectiveness of Digital Advertising Campaigns in Arab Markets.
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- Journal of Namibian Studies, 2023, v. 34, p. 5160
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- Publication type:
- Article
Adverse Selection and Auction Design for Internet Display Advertising<sup>†</sup>.
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- American Economic Review, 2016, v. 106, n. 10, p. 2852, doi. 10.1257/aer.20141198
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- Publication type:
- Article
An economic analysis of maximally representative allocations.
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- Applied Economics, 2022, v. 54, n. 59, p. 6744, doi. 10.1080/00036846.2022.2082370
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- Publication type:
- Article
ARIAS: An AR-based interactive advertising system.
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- PLoS ONE, 2023, v. 18, n. 9, p. 1, doi. 10.1371/journal.pone.0285838
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- Publication type:
- Article
DIRECTORY.
- Published in:
- 2017
- Publication type:
- Directory
New Forms of Advertising Raise Questions About Journalistic Integrity.
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- CounterPunch, 2022, p. 1
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- Publication type:
- Article
A comparison of wearable fitness devices.
- Published in:
- 2016
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- Publication type:
- journal article
Examining Consumers' Recognition of Native and Banner Advertising on News Website Home Pages.
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- Journal of Interactive Advertising, 2020, v. 20, n. 1, p. 1, doi. 10.1080/15252019.2019.1688737
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- Publication type:
- Article
Automobile Insurance Rates in Chicago, Illinois--A Correction.
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- Journal of Risk & Insurance, 1983, v. 50, n. 2, p. 330, doi. 10.2307/252360
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- Publication type:
- Article
The state of the art and taxonomy of big data analytics: view from new big data framework.
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- Artificial Intelligence Review, 2020, v. 53, n. 2, p. 989, doi. 10.1007/s10462-019-09685-9
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- Publication type:
- Article
What Cookie-Based Advertising Effectiveness Fails to Measure.
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- Marketing Science, 2024, v. 43, n. 2, p. 407, doi. 10.1287/mksc.2023.1453
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- Publication type:
- Article
Open and Private Exchanges in Display Advertising.
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- Marketing Science, 2023, v. 42, n. 3, p. 451, doi. 10.1287/mksc.2022.1399
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- Publication type:
- Article
Consumer Privacy Choice in Online Advertising: Who Opts Out and at What Cost to Industry?
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- Marketing Science, 2020, v. 39, n. 1, p. 33, doi. 10.1287/mksc.2019.1198
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- Publication type:
- Article
Test & Roll: Profit-Maximizing A/B Tests.
- Published in:
- Marketing Science, 2019, v. 38, n. 6, p. 1038, doi. 10.1287/mksc.2019.1194
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- Publication type:
- Article
Real-Time Bidding in Online Display Advertising.
- Published in:
- Marketing Science, 2018, v. 37, n. 4, p. 553, doi. 10.1287/mksc.2017.1083
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- Publication type:
- Article
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories.
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- Marketing Science, 2013, v. 32, n. 5, p. 753, doi. 10.1287/mksc.2013.0802
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- Publication type:
- Article
Contextual Advertising.
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- Marketing Science, 2012, v. 31, n. 6, p. 980, doi. 10.1287/mksc.1120.0740
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- Publication type:
- Article
Implications of "Online Display Advertising: Targeting and Obtrusiveness.".
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- Marketing Science, 2011, v. 30, n. 3, p. 413, doi. 10.1287/mksc.1100.0634
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- Publication type:
- Article
Discussion of "Online Display Advertising: Targeting and Obtrusiveness" by Avi Goldfarb and Catherine Tucker.
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- Marketing Science, 2011, v. 30, n. 3, p. 409, doi. 10.1287/mksc.1100.0599
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- Publication type:
- Article
When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness.
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- Marketing Science, 2011, v. 30, n. 3, p. 405, doi. 10.1287/mksc.1100.0594
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- Publication type:
- Article
Online Display Advertising: Targeting and Obtrusiveness.
- Published in:
- Marketing Science, 2011, v. 30, n. 3, p. 389, doi. 10.1287/mksc.1100.0583
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- Publication type:
- Article
14. RETAILING.
- Published in:
- 1949
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- Publication type:
- Abstract
"Is It Smart to Be Thrifty?": How Advertisers Navigated Message Strategies During the Great Depression.
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- Journalism History, 2024, v. 50, n. 1, p. 42, doi. 10.1080/00947679.2023.2270890
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- Publication type:
- Article
THE ECONOMICS OF ONLINE TARGETED ADVERTISING.
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- Psychosociological Issues in Human Resource Management, 2014, v. 2, n. 2, p. 62
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- Publication type:
- Article
Exact and heuristic methods for personalized display advertising in virtual reality platforms.
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- Journal of Industrial & Management Optimization, 2019, v. 15, n. 2, p. 833, doi. 10.3934/jimo.2018073
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- Publication type:
- Article
An Empirical Analysis of Competition in Print Advertising among Paid and Free Newspapers.
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- Economic Record, 2019, v. 95, n. 310, p. 325, doi. 10.1111/1475-4932.12488
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- Publication type:
- Article
The Econometric Society Research Monograph Series Report of the Editors.
- Published in:
- Econometrica, 2002, v. 70, n. 1, p. 435, doi. 10.1111/1468-0262.00289
- Publication type:
- Article
Report of the Editors of the Econometric Society Research Monograph Series.
- Published in:
- Econometrica, 1999, v. 67, n. 1, p. 218, doi. 10.1111/1468-0262.t01-1-00015
- Publication type:
- Article
ÇEVRİMİÇİ DÜNYADA YÜKSELEN BİR TREND: DİSPLAY (GÖRÜNTÜLÜ) REKLAMLAR.
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- Electronic Journal of Social Sciences, 2022, v. 21, n. 82, p. 759, doi. 10.17755/esosder.1031584
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- Publication type:
- Article
An EU competition law analysis of online display advertising in the programmatic age.
- Published in:
- European Competition Journal, 2019, v. 15, n. 1, p. 55, doi. 10.1080/17441056.2019.1574440
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- Publication type:
- Article
A Study in International Marketing: The Development of a Consumer Database Marketing Capability.
- Published in:
- Journal of Marketing Management, 1997, v. 13, n. 7, p. 625, doi. 10.1080/0267257X.1997.9964500
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- Publication type:
- Article
Hotspot.
- Published in:
- 2009
- Publication type:
- Interview
Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 2, p. 294, doi. 10.1177/00222437241256900
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- Publication type:
- Article
Context Information Can Increase Revenue in Online Display Advertising Auctions: Evidence from a Policy Change.
- Published in:
- Journal of Marketing Research (JMR), 2022, v. 59, n. 5, p. 1040, doi. 10.1177/00222437211070219
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- Publication type:
- Article
First-Price Auctions in Online Display Advertising.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 5, p. 888, doi. 10.1177/00222437211030201
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- Publication type:
- Article
A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions.
- Published in:
- Journal of Marketing Research (JMR), 2021, v. 58, n. 1, p. 1, doi. 10.1177/0022243720968547
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- Publication type:
- Article
Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising.
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- Journal of Marketing Research (JMR), 2018, v. 55, n. 4, p. 489, doi. 10.1509/jmr.15.0307
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- Publication type:
- Article
Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment.
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- Journal of Marketing Research (JMR), 2015, v. 52, n. 3, p. 375, doi. 10.1509/jmr.13.0277
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- Publication type:
- Article
Internet Versus Television Advertising: A Brand-Building Comparison.
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- Journal of Marketing Research (JMR), 2014, v. 51, n. 5, p. 578, doi. 10.1509/jmr.13.0124
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- Publication type:
- Article
Retrieving Unobserved Consideration Sets from Household Panel Data.
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- Journal of Marketing Research (JMR), 2010, v. 47, n. 1, p. 63, doi. 10.1509/jmkr.47.1.63
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- Publication type:
- Article
The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 1, p. 37, doi. 10.1509/jmkr.46.1.37
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- Publication type:
- Article
The Impact of Consumers' Dynamic Browsing Modes on the Effect of In-Feed Native Advertising.
- Published in:
- Frontiers in Psychology, 2022, v. 13, p. 1, doi. 10.3389/fpsyg.2022.842906
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- Publication type:
- Article
News Feed Advertising and Positive Attitude: An Interpretation Model Based on Information Processing.
- Published in:
- Frontiers in Psychology, 2021, v. 12, p. 1, doi. 10.3389/fpsyg.2021.724140
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- Publication type:
- Article
Estimating rates of rare events through a multidimensional dynamic hierarchical Bayesian framework.
- Published in:
- Applied Stochastic Models in Business & Industry, 2016, v. 32, n. 3, p. 340, doi. 10.1002/asmb.2150
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- Publication type:
- Article
Goal-Based Categorization: Dynamic Classification in the Display Advertising Industry.
- Published in:
- Organization Studies, 2020, v. 41, n. 7, p. 921, doi. 10.1177/0170840619883368
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- Publication type:
- Article
An expected win rate-based real-time bidding strategy for branding campaigns on display advertising.
- Published in:
- Knowledge & Information Systems, 2019, v. 61, n. 3, p. 1395, doi. 10.1007/s10115-019-01331-8
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- Publication type:
- Article
The prediction model for advertising campaigns in IPTV networks based on the possibilities of displaying geographically targeted messages.
- Published in:
- Economic & Regional Studies/Studia Ekonomiczne i Regionalne, 2024, v. 17, n. 3, p. 463, doi. 10.2478/ers-2024-0025
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- Publication type:
- Article
Deep Learning for User Interest and Response Prediction in Online Display Advertising.
- Published in:
- Data Science & Engineering, 2020, v. 5, n. 1, p. 12, doi. 10.1007/s41019-019-00115-y
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- Publication type:
- Article