Works matching DE "DATABASE marketing"
Results: 242
Database Ownership: Myth or Reality?
- Published in:
- Law Library Journal, 2011, v. 103, n. 2, p. 233
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- Article
AN EXPLORATORYINVESTIGATION INOT THE ANTECEDENT OF SATISFACTION, BRAND ATTITUDE, AND LOYALTY WITHIN THE (B2B) eCRM INDUSTRY.
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- Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior, 2003, v. 16, p. 19
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- Article
SWEEPSTAKES PROMOTIONS TO BUILD DATABASE FOR PROMOTING INTERNATIONAL TOURISM DESTINATIONS.
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- Tourism Analysis, 2008, v. 13, n. 2, p. 205, doi. 10.3727/108354208785664210
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- Article
DYNAMIC OPTIMAL BUDGET ALLOCATION FOR INTEGRATED MARKETING CONSIDERING PERSISTENCE.
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- International Journal of Information Technology & Decision Making, 2010, v. 9, n. 5, p. 715, doi. 10.1142/S021962201000407X
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- Article
OPEN THE BLINDS.
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- Marketing Research, 2012, v. 24, n. 2, p. 16
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- Article
Turning Data into Knowledge.
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- Marketing Research, 1999, v. 11, n. 2, p. 29
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- Article
Corporate Strategies of Integrated Marketing.
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- Romanian Journal of Marketing, 2011, v. 6, n. 3, p. 22
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- Article
Customers' Attitude Towards Mobile Messaging Technology in Promoting CRM: A Study.
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- IUP Journal of Management Research, 2010, v. 9, n. 6, p. 20
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- Article
ASSESSING THE EVOLUTION OF VIRTUAL MARKETING ACTIVITIES TARGETING CHILDREN.
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- Annals of DAAAM & Proceedings, 2009, p. 173
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- Publication type:
- Article
KNOWLEDGE DISCOVERY THROUGH BIBLIOMETRICS AND DATA MINING: AN EXAMPLE ON MARKETING ETHICS.
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- International Journal of Organizational Innovation, 2011, v. 3, n. 4, p. 106
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- Article
A Privacy Preserved Data Mining Framework for Customer Relationship Management.
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- Journal of Relationship Marketing, 2008, v. 7, n. 3, p. 309, doi. 10.1080/15332660802417236
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- Article
Country Effects on CRM Success.
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- Journal of Relationship Marketing, 2006, v. 5, n. 4, p. 63, doi. 10.1300/J366v05n04_05
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- Article
Strategic, Operational, and Analytical Customer Relationship Management: Attributes and Measures.
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- Journal of Relationship Marketing, 2006, v. 5, n. 4, p. 23, doi. 10.1300/J366v05n04_03
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- Article
Relationship Benefits: An Exploration of Buyer-Supplier Dyads.
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- Journal of Relationship Marketing, 2002, v. 1, n. 2, p. 77, doi. 10.1300/J366v01n02_05
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- Article
Attitudinal Correlates of Brand Commitment: An Empirical Study.
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- Journal of Relationship Marketing, 2002, v. 1, n. 2, p. 57, doi. 10.1300/J366v01n02_04
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- Publication type:
- Article
Customer Relations Through the Internet.
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- Journal of Relationship Marketing, 2002, v. 1, n. 2, p. 39, doi. 10.1300/J366v01n02_03
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- Publication type:
- Article
Consumer Bonding- A Conceptual Exploration.
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- Journal of Relationship Marketing, 2002, v. 1, n. 2, p. 93, doi. 10.1300/J366v01n02_06
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- Article
YOUR DATABASE: YOUR MARKETING ENGINE.
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- Journal of the Australian Traditional Medicine Society, 2008, v. 14, n. 3, p. 165
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- Article
Rentabilidade Transacional no Varejo Eletrônico Brasileiro de Eletrodomésticos.
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- RAC - Eletrônica, 2008, v. 2, n. 1, p. 68
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- Article
MANAGING CUSTOMER RETENTION IN THE HEALTH AND FITNESS INDUSTRY: A CASE OF NEGLECT.
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- Irish Marketing Review, 2004, v. 17, n. 1/2, p. 23
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- Article
Application of an efficient Bayesian discretization method to biomedical data.
- Published in:
- BMC Bioinformatics, 2011, v. 12, n. Suppl 6, p. 309, doi. 10.1186/1471-2105-12-309
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- Article
The Impact of Inaccurate Color on Customer Retention and CRM.
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- Informing Science, 2009, v. 12, p. 105, doi. 10.28945/430
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- Article
Which Brand Purchasers Are Lost to Counterfeiters? An Application of New Data Fusion Approaches.
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- Marketing Science, 2014, v. 33, n. 3, p. 437, doi. 10.1287/mksc.2013.0823
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- Publication type:
- Article
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.
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- Marketing Science, 2012, v. 31, n. 2, p. 216, doi. 10.1287/mksc.1110.0687
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- Publication type:
- Article
Dynamic Customer Management and the Value of One-to-One Marketing.
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- Marketing Science, 2009, v. 28, n. 6, p. 1063, doi. 10.1287/mksc.1090.0497
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- Publication type:
- Article
Optimizing Rhenania's Direct Marketing Business Through Dynamic Multilevel Modeling (DMLM) in a Multicatalog-Brand Environment.
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- Marketing Science, 2004, v. 23, n. 2, p. 192, doi. 10.1287/mksc.1040.0063
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- Publication type:
- Article
CRYING WOLF IN THE DIGITAL AGE: VOLUNTARY DISCLOSURE UNDER THE STORED COMMUNICATIONS ACT.
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- Columbia Human Rights Law Review, 2008, v. 39, n. 2, p. 529
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- Publication type:
- Article
Stage by stage E-Ecommerce market database analysis by using machine learning models.
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- EAI Endorsed Transactions on Internet of Things, 2024, v. 10, p. 1, doi. 10.4108/eetiot.5383
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- Article
The Multivariate Revolution in Marketing Research.
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- Journal of Marketing, 1971, v. 35, n. 1, p. 13, doi. 10.2307/1250558
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- Article
The Missing 80,000 Towns.
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- Journal of Marketing, 1961, v. 25, n. 4, p. 12, doi. 10.2307/1248985
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- Article
BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ, MARKA PERFORMANSI VE PAZAR PERFORMANSI İLİŞKİSİNİN İNCELENMESİ.
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- International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2013, v. 9, n. 19, p. 137, doi. 10.11122/ijmeb.2013.19.451
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- Article
MGM Resorts International.
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- Baylor Business Review, 2012, v. 30, n. 2, p. 16
- Publication type:
- Article
A new class of information complexity (ICOMP) criteria with an application to customer profiling and segmentation.
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- Istanbul University Journal of the School of Business Administration, 2010, v. 39, n. 2, p. 370
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- Article
Toward a Faster Fault Tolerant Consensus to Maintain Data Consistency in Collaborative Environments.
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- International Journal of Cooperative Information Systems, 2017, v. 26, n. 3, p. -1, doi. 10.1142/S0218843017500022
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- Publication type:
- Article
A Study of the Impact of Relationship Marketing on Cross-Buying.
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- Journal of Relationship Marketing, 2015, v. 14, n. 2, p. 79, doi. 10.1080/15332667.2015.1041352
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- Article
Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models.
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- Journal of Marketing Management, 2001, v. 17, n. 7-8, p. 785, doi. 10.1362/026725701323366827
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- Article
Transactional or Relationship Marketing: Determinants of Strategic Choices.
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- Journal of Marketing Management, 2000, v. 16, n. 5, p. 449, doi. 10.1362/026725700785046001
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- Publication type:
- Article
Top Gun Fighter Pilots Provide Clues to More Effective Database Marketing Segmentation: The Impact of Birth Order.
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- Journal of Marketing Management, 1999, v. 15, n. 6, p. 449, doi. 10.1362/026725799785045833
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- Article
A Study in International Marketing: The Development of a Consumer Database Marketing Capability.
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- Journal of Marketing Management, 1997, v. 13, n. 7, p. 625, doi. 10.1080/0267257X.1997.9964500
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- Article
Intimacy or Intrusion? The Privacy Dilemma For Relationship Marketing in Consumer Markets.
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- Journal of Marketing Management, 1997, v. 13, n. 6, p. 541, doi. 10.1080/0267257X.1997.9964492
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- Article
Understanding Contemporary Marketing: Development of a Classification Scheme.
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- Journal of Marketing Management, 1997, v. 13, n. 6, p. 501, doi. 10.1080/0267257X.1997.9964490
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- Publication type:
- Article
Towards a Paradigm Shift in Marketing? An Examination of Current Marketing Practices.
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- Journal of Marketing Management, 1997, v. 13, n. 5, p. 383, doi. 10.1080/0267257X.1997.9964481
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- Publication type:
- Article
Branding in Practice: The Profile and Role of Brand Managers in the UK.
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- Journal of Marketing Management, 1997, v. 13, n. 4, p. 239, doi. 10.1080/0267257X.1997.9964471
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- Publication type:
- Article
Harnessing the Power of Database Marketing.
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- Journal of Marketing Management, 1996, v. 12, n. 4, p. 329, doi. 10.1080/0267257X.1996.9964418
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- Publication type:
- Article
Relationship Marketing: Back to Basics?
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- Journal of Marketing Management, 1994, v. 10, n. 7, p. 571, doi. 10.1080/0267257X.1994.9964305
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- Publication type:
- Article
Direct Marketing in the Financial Services Industry.
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- Journal of Marketing Management, 1994, v. 10, n. 5, p. 377, doi. 10.1080/0267257X.1994.9964285
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- Publication type:
- Article
Databased Marketing: Every Manager's Guide to the Super Marketing Tool of the 21st Century.
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- 1993
- By:
- Publication type:
- Book Review
DATABASE MARKETING.
- Published in:
- 1990
- By:
- Publication type:
- Book Review
Retailer Credit Cards and Direct Marketing -- A Question of Synergy.
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- Journal of Marketing Management, 1986, v. 2, n. 2, p. 125, doi. 10.1080/0267257X.1986.9964005
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- Publication type:
- Article
A POWERFUL FOUNDATION for corporate health.
- Published in:
- ComputerWorld Hong Kong, 2008, v. 25, n. 3, p. 13
- Publication type:
- Article