Works matching AU PIETERS, RIK


Results: 92
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    Eye-Movement Analysis of Search Effectiveness.

    Published in:
    Journal of the American Statistical Association, 2008, v. 103, n. 482, p. 452, doi. 10.1198/016214507000000437
    By:
    • Van Der Lans, Ralf;
    • Pieters, Rik;
    • Wedel, Michel
    Publication type:
    Article
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    The Envy Premium in Product Evaluation.

    Published in:
    Journal of Consumer Research, 2011, v. 37, n. 6, p. 984, doi. 10.1086/657239
    By:
    • VAN DE VEN, NIELS;
    • ZEELENBERG, MARCEL;
    • PIETERS, RIK
    Publication type:
    Article
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    Preface.

    Published in:
    Advances in Consumer Research, 2010, v. 37, p. 1
    By:
    • Campbell, Margaret C.;
    • Inman, Jeff;
    • Pieters, Rik
    Publication type:
    Article
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    Competitive Brand Salience.

    Published in:
    Marketing Science, 2008, v. 27, n. 5, p. 922, doi. 10.1287/mksc.1070.0327
    By:
    • Van der Lans, Ralf;
    • Pieters, Rik;
    • Wedel, Michel
    Publication type:
    Article
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