Works matching DE "BRAND equity"
Results: 2364
Exploring Customer-based Airline Brand Equity: Evidence from Taiwan.
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- Transportation Journal (American Society of Transportation & Logistics Inc), 2010, v. 49, n. 1, p. 24, doi. 10.5325/transportationj.49.1.0024
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- Article
32 SAM Advanced Management Journal - Volume 86 Edition 2 Global Value Perceptions: The Case Of Luxury Hotels.
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- SAM Advanced Management Journal (Society for Advancement of Management), 2021, v. 86, n. 2, p. 32, doi. 10.52770/wcng5119
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Sensemaking Corporate Brand Values in the Smart-Phone Industry.
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- SAM Advanced Management Journal (Society for Advancement of Management), 2016, v. 81, n. 4, p. 37
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- Article
Americana without America: rhetorical geography as a source of competitive advantage.
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- Regional Studies, 2024, v. 58, n. 10, p. 1938, doi. 10.1080/00343404.2023.2197454
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- Article
Fashioning a Global City: Global City Brand Channels in the Fashion and Design Industries.
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- Regional Studies, 2010, v. 44, n. 7, p. 889, doi. 10.1080/00343400903401584
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- Article
Culinary destination consumer-based brand equity: exploring the influence of tourist gaze in relation to FoodPorn on social media.
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- Tourism Recreation Research, 2022, v. 47, n. 3, p. 221, doi. 10.1080/02508281.2021.1969623
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- Article
THE INFLUENCE OF CUSTOMER-BASED BRAND EQUITY ON DESTINATION LOYALTY IN MALAYSIAN URBAN DESTINATIONS.
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- Tourism Analysis, 2019, v. 24, n. 2, p. 249, doi. 10.3727/108354219X15525055915581
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- Article
DESTINATION BRAND PROMISE: THE CORE OF CUSTOMER-BASED BRAND EQUITY MODELING.
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- Tourism Analysis, 2018, v. 23, n. 1, p. 93, doi. 10.3727/108354218X15143857349800
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- Article
CONSUMER VALUE AND BRAND VALUE: RIVALS OR ALLIES IN CONSUMER-BASED BRAND EQUITY?
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- Tourism Analysis, 2016, v. 21, n. 5, p. 481, doi. 10.3727/108354216X14653218477561
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- Article
DESTINATION BRAND EQUITY RESEARCH FROM 2001 TO 2012.
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- Tourism Analysis, 2015, v. 20, n. 2, p. 189, doi. 10.3727/108354215X14265319207399
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- Article
VALUING BRAND EQUITY OF A GEOGRAPHIC REGION.
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- Tourism Analysis, 2009, v. 14, n. 6, p. 765, doi. 10.3727/108354210X12645141401188
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- Article
THE ALPS: CHALLENGES AND POTENTIALS OF A BRAND MANAGEMENT.
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- Tourism Analysis, 2007, v. 12, n. 5/6, p. 359, doi. 10.3727/108354207783228000
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- Article
Exploring the influence of past memories on homeland visiting: enhancing destination brand equity and extension through Myanmar immigrants' place attachment.
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- Current Issues in Tourism, 2024, v. 27, n. 22, p. 3676, doi. 10.1080/13683500.2023.2269463
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- Article
基于YOLOX-Nano网络的废旧产品螺钉检测方法研究.
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- Machine Tool & Hydraulics, 2023, v. 51, n. 17, p. 75, doi. 10.3969/j.issn.1001-3881.2023.17.013
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- Article
The Impact of Customers’ Perceived Values on Repurchase Intention of Shabu Shabu Buffet Restaurant Service: Untangling the Influence of Perceived Emotional, Social, Price, and Quality Values.
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- Journal of Family Business & Management Studies, 2023, v. 15, n. 2, p. 41
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- Article
THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE AND BRAND EQUITY ON BRAND ATTITUDE AND ITS IMPACT ON INTEREST IN BUYING MOTORCYCLE BRANDS.
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- Jurnal Syntax Admiration, 2023, v. 4, n. 11, p. 2063, doi. 10.46799/jsa.v4i11.765
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- Article
ELEMENTS THAT CONTRIBUTE TO CUSTOMER SATISFACTION.
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- Journal of Business, Social & Technology, 2024, v. 5, n. 1, p. 121, doi. 10.46799/jbt.v4i1.115
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- Article
ELEMENTS THAT CONTRIBUTE TO CUSTOMER SATISFACTION.
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- Journal of Business, Social & Technology, 2023, v. 4, n. 1, p. 121, doi. 10.59261/jbt.v4i1.115
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- Article
An Integrated Framework for Assessing the Interplay between Corporate Ability Associations and the Customer-Based Brand Equity Model Dimensions.
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- International Journal of Social Science Archives (IJSSA), 2024, v. 7, n. 2, p. 763
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- Article
江西茶产业高质量发展研究 ——以中国式现代化为视角.
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- Agricultural Archaeology, 2023, n. 5, p. 123
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Brand Halo: The Elephant in the Room.
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- Marketing Research, 2012, v. 24, n. 3, p. 30
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exploiting customer dissatisfaction.
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- Marketing Research, 2011, v. 23, n. 2, p. 12
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FROM THE EDITOR.
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- Marketing Research, 2011, v. 23, n. 2, p. 2
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What's Your Brand's Pricing Power?
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- Marketing Research, 2011, v. 23, n. 1, p. 14
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tAmiNg the trouble mAker.
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- Marketing Research, 2010, v. 22, n. 4, p. 14
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Growing pains.
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- Marketing Research, 2010, v. 22, n. 1, p. 20
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A Framework for Measuring and Managing Brand Equity.
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- Marketing Research, 2008, v. 20, n. 2, p. 6
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A Framework for Growth.
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- Marketing Research, 2005, v. 17, n. 2, p. 15
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The Trouble With Brand Equity Valuation.
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- Marketing Research, 2001, v. 13, n. 4, p. 4
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- Article
PATH ANALYSIS VS. STRUCTURAL EQUATION MODELING.
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- Marketing Research, 2000, v. 12, n. 3, p. 12
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- Article
The Effect of Online Reviews on Consumer-Based Brand Equity: Case-Study of the Polish Restaurant Sector.
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- Central European Management Journal, 2019, v. 27, n. 3, p. 2, doi. 10.7206/cemj.2658-0845.1
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- Article
Da'wah in Household Product Advertisements: A Reception Study of Islamic Values in Nawaitu Sahaja TV Advertisements.
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- Humaniora (0852-0801), 2022, v. 34, n. 1, p. 51, doi. 10.22146/jh.69678
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- Article
Conventional Market Brand Equity: How It Affects Visiting Intention.
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- KnE Social Sciences, 2020, p. 543, doi. 10.18502/kss.v4i14.7913
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- Article
Customer-based Brand Equity in Digital Age: A Conceptual Approach.
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- KnE Social Sciences, 2019, v. 2019, p. 986, doi. 10.18502/kss.v3i13.4262
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- Article
Prokem Brand: Antecedents of Customers' Buying Decision on Ayam Neraka.
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- KnE Social Sciences, 2019, p. 60, doi. 10.18502/kss.v3i11.3998
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- Article
Brand Value, Intellectual, and Financial Performance in Indonesia Stock Exchange.
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- KnE Social Sciences, 2018, v. 2018, p. 835, doi. 10.18502/kss.v3i10.3428
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- Article
Brand Marketing Communications Micro, Small and Medium Enterprises (SMEs) in Indonesia (Resonance Pyramid Brand Implementation Study on Radio Magno).
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- KnE Social Sciences, 2018, v. 2018, p. 433, doi. 10.18502/kss.v3i11.2778
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- Article
Efectos del Valor de Marca en el Comportamiento del Consumidor en una Institución Pública de Educación Superior en Rioverde, S.L.P.
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- Revista FACE, 2024, v. 24, n. 2, p. 17, doi. 10.24054/face.v24i2.3114
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- Article
Leveraging Customer Service Support to Enhance Brand Value and Corporate Performance: Evidence from the Fintech Industry.
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- Journal of Finance & Banking Review (JFBR), 2023, v. 8, n. 3, p. 116, doi. 10.35609/jfbr.2023.8.3(1)
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- Article
Consumer Social Media Brand Engagement, Brand Equity and Generational Cohorts.
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- Sri Lankan Journal of Management, 2018, v. 23, n. 1, p. 41
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- Article
Consumer Engagement with Social Media, Brand Equity and Intention to Purchase.
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- Sri Lankan Journal of Management, 2016, v. 21, n. 1, p. 83
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- Article
Translating brand reputation into equity from the stakeholder's theory: an approach to value creation based on consumer's perception & interactions.
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- International Journal of Corporate Social Responsibility, 2024, v. 9, n. 1, p. 1, doi. 10.1186/s40991-023-00085-5
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- Article
"Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities": "Brand translation to equity from 'CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations": Brand translation to equity
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- International Journal of Corporate Social Responsibility, 2022, v. 7, n. 1, p. 1, doi. 10.1186/s40991-022-00073-1
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- Article
From 'business culture' to 'brand state': conceptions of nation and culture in business literature on cultural difference.
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- Culture & Organization, 2008, v. 14, n. 1, p. 15, doi. 10.1080/14759550701863290
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- Article
"Brand placement" de Ford en el cine norteamericano como transmisor de sus valores de marca.
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- Revista Internacional de Ciencias Sociales Interdisciplinares, 2020, v. 8, n. 2, p. 127, doi. 10.18848/2474-6029/CGP/v08i02/127-142
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- Article
Consumer-based Brand Equity Derived from Visual Design Perception of Interactive Devices.
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- International Journal of Visual Design, 2014, v. 8, n. 1, p. 1
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- Article
A Descriptive Analysis of the BPO Industry with Reference to India.
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- Journal of Entrepreneurship & Management, 2022, v. 11, n. 1/2, p. 37
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- Article
An investigation of the factors effective in human resources branding and its effect on the reputation and brand of insurance industry.
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- International Journal of Organizational Leadership, 2017, v. 6, n. 2, p. 308, doi. 10.33844/ijol.2017.60271
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- Article
Brand Promotion and Innovation Strategy of Marine Product Enterprises.
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- Journal of Coastal Research, 2020, v. 103, p. 155, doi. 10.2112/SI103-033.1
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- Article
Systematic literature and modeling review of Personal Branding.
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- Marketing & Menedzsment, 2023, v. 57, n. 1, p. 69, doi. 10.15170/MM.2023.57.01.07
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- Article