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- Title
Teaching Audience Adaptation With Value Frameworks.
- Authors
Reinsch Jr., Nelson Lamar
- Abstract
Communication instructors have long insisted on the importance of audience adaptation. But they have said less about (a) the dimensions along which adaptation might proceed or (b) how a student might learn the art of adapting. In this article, I contribute toward addressing these two deficiencies. I suggest a dimension for adaptation—the value frameworks (or value vocabularies) in which people express evaluations of better and worse. And I propose that instructors teach adaptation by imitation. In addition to elaborating on these ideas, I also offer materials for use in classes.
- Subjects
PERSUASION (Psychology); VOCABULARY; VOCABULARY tests
- Publication
Business & Professional Communication Quarterly, 2024, Vol 87, Issue 1, p6
- ISSN
2329-4906
- Publication type
Academic Journal
- DOI
10.1177/23294906231208165