We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Teaching the Online Presentation: Aiming at Success.
- Authors
Reinsch Jr., Nelson Lamar; Turner, Jeanine Warisse
- Abstract
We gathered data from business practitioners to learn how they describe successful online business presentations. We found that many—but not all—successful examples were described in terms of classical rhetorical concepts (e.g., source credibility and content). We also found that about 20% of the examples were described as successful because of technology deployment, audience interactivity, or both. We conclude that professors of management communication should teach the online presentation, that such instruction should include classical rhetorical concepts (with some appropriate adjustments), and that instruction should be expanded to include technology and interactivity.
- Subjects
BUSINESS presentations; COMMUNICATION education; COMMUNICATION in management; ONLINE education; SUCCESS
- Publication
Business & Professional Communication Quarterly, 2024, Vol 87, Issue 1, p74
- ISSN
2329-4906
- Publication type
Academic Journal
- DOI
10.1177/23294906231202443