What, Why and How 'Shared Goals' Are Important in Academic Research? What Is There for Marketing Scholars?
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- FIIB Business Review, 2024, v. 13, n. 3, p. 283, doi. 10.1177/23197145241247591
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- Publication type:
- Article
Works matching IS 23197145 AND DT 2024 AND VI 13 AND IP 3
Results: 9
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Artificial Intelligence, Digital Trends and Globalization: Future Research Trends.
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- FIIB Business Review, 2024, v. 13, n. 3, p. 286, doi. 10.1177/23197145231222774
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- Article
3
Using Nostalgic Emotions to Revive Indian Ethnic Drinks Market: Competitive Strategy at Paper Boat.
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- FIIB Business Review, 2024, v. 13, n. 3, p. 294, doi. 10.1177/23197145231176115
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- Article
4
Expressing Your Personality Through Apparels: Role of Fashion Involvement and Innovativeness in Purchase Intention.
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- FIIB Business Review, 2024, v. 13, n. 3, p. 318, doi. 10.1177/23197145221130653
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- Article
5
Nonprofits' Marketing Challenges and Opportunities After the COVID-19 Era.
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- FIIB Business Review, 2024, v. 13, n. 3, p. 331, doi. 10.1177/23197145221125339
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- Publication type:
- Article
6
Consumption Behaviour of Poor Consumers: A Bibliometric and Content Analysis.
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- FIIB Business Review, 2024, v. 13, n. 3, p. 304, doi. 10.1177/23197145221115794
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- Article
7
Does Trust Mediate in Corporate Social Responsibility (CSR) and Brand Equity Nexus? Empirical Evidence from the Banking Sector.
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- FIIB Business Review, 2024, v. 13, n. 3, p. 340, doi. 10.1177/23197145221110285
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- Article
8
Adoption and Challenges Underlying OTT Platform in India during Pandemic: A Critical Study of Socio-Economic and Technological Issues.
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- FIIB Business Review, 2024, v. 13, n. 3, p. 356, doi. 10.1177/23197145221101676
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- Article
9
Revisiting Marketing Management Teaching Pedagogy: A Study Based on the Voice of Indian Marketing Professionals.
- Published in:
- FIIB Business Review, 2024, v. 13, n. 3, p. 364, doi. 10.1177/23197145211006961
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- Publication type:
- Article