Works matching Influencer marketing
Results: 1803
INFLUENCER MARKETING AS A CONTEMPORARY TOOL IN BRAND PROMOTION.
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- Oeconomicus, 2021, n. 16, p. 49
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- Article
YENİ MEDYA, YENİ ETKİLEYENLER VE ETKİLEYENLİ PAZARLAMA: SEKTÖREL BİR BAKIŞ AÇISI.
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- Journal of Marmara University Social Sciences Institute / Öneri, 2022, v. 17, n. 57, p. 21, doi. 10.14783/maruoneri.943768
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- Article
INFLUENCER MARKETING (ETKİLEYİCİ PAZARLAMA) KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.
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- Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2024, v. 17, n. 1, p. 1, doi. 10.25287/ohuiibf.1247322
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- Article
Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.
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- Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 115, doi. 10.14198/MEDCOM2019.10.2.15
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- Article
Influencer-Marketing: Faktenlage und Insights aus der Mediaforschung.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 37
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- Article
MARKETING DE INFLUENCERS EN EL TURISMO: UNA REVISIÓN SISTEMÁTICA DE LITERATURA.
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- Revista de Comunicación de la SEECI, 2023, n. 56, p. 99, doi. 10.15198/seeci.2023.56.e809
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- Article
AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?
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- Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018
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- Article
INFLUENCE DECODED: CHALLENGES AND OPPORTUNITIES SHAPING THE FUTURE OF INFLUENCER MARKETING RESEARCH.
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- 2024
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- Literature Review
The trust factor: Influencer marketing trends in 2024.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266
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- Article
The trust factor: Influencer marketing trends in 2024.
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- Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266
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- Article
DİJİTALİ YENİDEN OKUMAK: SOSYAL ETKİ PAZARLAMASI VE INFLUENCERLER.
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- Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 42, p. 30
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- Article
Generation Y and Z Preferences Regarding Influencer Marketing.
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- Economics & Business (1987-5789), 2024, n. 2, p. 138, doi. 10.52340/eab.2024.16.02.07
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- Article
Digital influencers: An exploratory study of influencer marketing campaign process on instagram.
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- Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52
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- Article
Influencer marketing jako narzędzie budowania relacji w branży wędkarskiej.
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- Journal of Tourism & Regional Development / Turystyka i Rozwój Regionalny, 2023, v. 20, p. 163, doi. 10.22630/TIRR.2023.20.28
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- Article
"Word of mouth" or "Money talks"? Ein rechtlicher Blick auf die obergerichtliche Entscheidungspraxis zum Influencer- Marketing.
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- Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 47
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- Article
Influencer Marketing and Tourism: Another Threat to Integrity for the Industry?
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- Tourism Analysis, 2023, v. 28, n. 2, p. 323, doi. 10.3727/108354222X16510114086370
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- Article
THE MARKETING INFLUENCERS ALTERING THE PURCHASE INTENTIONS OF SAUDI CONSUMERS: THE EFFECT OF SOCIOCULTURAL PERSPECTIVE.
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- Polish Journal of Management Studies, 2021, v. 24, n. 2, p. 24, doi. 10.17512/pjms.2021.24.2.02
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- Article
Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial.
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- Business Perspectives & Research, 2021, v. 9, n. 1, p. 77, doi. 10.1177/2278533720923486
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- Article
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model.
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- Journal of Media Business Studies, 2018, v. 15, n. 3, p. 188, doi. 10.1080/16522354.2018.1501146
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- Article
#REKLÁM MEGFELELÉS ÉS FELELŐSSÉG – AZ INFLUENSZERMARKETING SÖTÉT OLDALA.
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- Vezetéstudomány / Budapest Management Review, 2024, v. 55, n. 10, p. 33, doi. 10.14267/VEZTUD.2024.10.03
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The Influence of Social Influencer Marketing On Consumer Purchase Intention: An Analysis On Young Adults.
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- Global Business & Management Research, 2024, v. 16, p. 38
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- Article
Hatırlı Pazarlamanın Müşteri Davranışına ve Memnuniyetine Etkisi.
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- Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2023, v. 18, n. 72, p. 380, doi. 10.19168/jyasar.1273715
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- Article
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media.
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- Journal of Interactive Advertising, 2019, v. 19, n. 1, p. 58, doi. 10.1080/15252019.2018.1533501
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- Article
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue.
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- Marketing Science, 2025, v. 44, n. 1, p. 65, doi. 10.1287/mksc.2023.0211
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- Article
EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.
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- MIS Quarterly, 2024, v. 48, n. 1, p. 375, doi. 10.25300/MISQ/2023/17944
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- Article
SOSYAL AĞLARDA INFLEUNCER MARKETING İLE DOĞRU VE ETKİLİ REKLAM: ELYXION BUTİK ÖRNEĞİ.
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- Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi, 2023, v. 13, n. 26, p. 10, doi. 10.29029/busbed.1236405
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Influencer Marketing, EWOM, E-Brand Experience, and Retail E-Brand Loyalty: Moderating Influence of E-Brand Love.
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- Journal of Relationship Marketing, 2025, v. 24, n. 1, p. 66, doi. 10.1080/15332667.2024.2405292
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Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature.
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- Psychology & Marketing, 2024, v. 41, n. 11, p. 2711, doi. 10.1002/mar.22079
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INFLUENCER MARKETING AND ITS IMPACT ON CONSUMER LIFESTYLES.
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- Forum Scientiae Oeconomia, 2020, v. 8, n. 2, p. 109, doi. 10.23762/FSO_VOL8_NO2_7
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Virtual influencers as an emerging marketing theory: A systematic literature review.
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- 2023
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- Publication type:
- Literature Review
Leveraging Livestreaming to Enrich Influencer Marketing.
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- California Management Review, 2025, v. 67, n. 2, p. 111, doi. 10.1177/00081256241300730
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- Article
Influencer Marketing Platforms' Effect on Light Meal Purchase Intention and Behavior.
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- Sustainability (2071-1050), 2024, v. 16, n. 11, p. 4369, doi. 10.3390/su16114369
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- Article
The Influence of Influencer Marketing on the Consumers' Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination.
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- Sustainability (2071-1050), 2023, v. 15, n. 20, p. 14746, doi. 10.3390/su152014746
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- Article
Global Markaların Yeni Manipülasyon Stratejisi- Influencer Pazarlaması.
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- Electronic Turkish Studies, 2022, v. 17, n. 3, p. 615, doi. 10.7827/TurkishStudies.62179
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- Article
Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement.
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- Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070104
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The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom.
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- Journal of Marketing Education, 2019, v. 41, n. 2, p. 141, doi. 10.1177/0273475318803415
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Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing.
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- Mathematics (2227-7390), 2024, v. 12, n. 7, p. 981, doi. 10.3390/math12070981
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- Article
Vplyv influencer marketingu na spotrebiteľské správanie.
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- Acta Academica Karviniensia, 2019, v. 19, n. 3, p. 31, doi. 10.25142/aak.2019.018
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Consumers' gendered responses to influencer marketing: A research synthesis.
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- 2023
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- Publication type:
- Literature Review
THE USE OF INFLUENCER MARKETING SERVICES FOR UNFAIR COMMERCIAL PRACTICE IN THE EU AND LATVIA.
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- Economic Science for Rural Development Conference Proceedings, 2022, n. 56, p. 416, doi. 10.22616/ESRD.2022.56.041
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- Article
ROLA MEDIÓW SPOŁECZNOŚCIOWYCH I INFLUENCER MARKETINGU W KSZTAŁTOWANIU ZACHOWAŃ KONSUMENCKICH U MŁODYCH OSÓB: PRZYPADEK LODÓW EKIPY FRIZA.
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- Żywność, 2022, v. 29, n. 4, p. 100, doi. 10.15193/zntj/2022/133/432
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- Article
Influencer marketing unlocked: Understanding the value chains driving the creator economy.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2
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- Article
Influencer marketing effectiveness: A meta-analytic review.
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- Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 52, doi. 10.1007/s11747-024-01052-7
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The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations.
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- 2023
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- Publication type:
- Literature Review
Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment.
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- International Journal of Advertising, 2022, v. 41, n. 1, p. 6, doi. 10.1080/02650487.2021.1986256
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- Article
Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.
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- Administrative Sciences (2076-3387), 2024, v. 14, n. 11, p. 276, doi. 10.3390/admsci14110276
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- Article
INFLUENCER MARKETING AS A MODERN PHENOMENON CREATING A NEW FRONTIER OF VIRTUAL OPPORTUNITIES.
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- Communication Today, 2018, v. 9, n. 2, p. 90
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- Article
Influência do Marketing e-Word-of-Mouth versus Marketing de Influenciadores Digitais nas decisões de compra de turismo pelos Millennials.
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- Comunicação Pública, 2024, v. 19, n. 36, p. 1
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- Article
INFLUENCER MARKETING IN THE AGE OF METAVERSE: BEYMENVERSE AND META-INFLUENCER BELLA.
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- International Journal of Eurasian Education & Culture, 2024, v. 9, n. 25, p. 29, doi. 10.35826/ijoecc.1820
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- Article
ARTIFICIAL INTELLIGENCE (AI) INFLUENCERS IN INFLUENCER MARKETING.
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- 2024
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- Publication type:
- Literature Review