Tomorrow never dies: preadvertised sequels boost movie satisfaction and WOM.
- Published in:
- International Journal of Advertising, 2020, v. 39, n. 3, p. 433, doi. 10.1080/02650487.2019.1641355
- By:
- Publication type:
- Article
Works matching Movie sequels
Results: 26
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The impact of supplier bargaining power on the advertising costs of movie sequels.
- Published in:
- Journal of Cultural Economics, 2015, v. 39, n. 1, p. 43, doi. 10.1007/s10824-014-9223-4
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- Publication type:
- Article
3
When Do Original Movies Dominate Sequels? The Moderating Effects of Film Types and Product Knowledge.
- Published in:
- Asia Pacific Management Review, 2013, v. 18, n. 3, p. 239, doi. 10.6126/APMR.2013.18.3.01
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- Publication type:
- Article
4
What Took So Long? An Analysis of Survival Times for Movie Sequels.
- Published in:
- Journal of Economic Insight, 2018, v. 44, n. 1, p. 1
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- Publication type:
- Article
5
The long-term box office performance of sequel movies.
- Published in:
- Marketing Letters, 2012, v. 23, n. 1, p. 13, doi. 10.1007/s11002-011-9146-1
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- Publication type:
- Article
6
Brand Extensions of Experiential Goods: Movie Sequel Evaluations.
- Published in:
- Journal of Consumer Research, 2006, v. 33, n. 3, p. 352, doi. 10.1086/508520
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- Publication type:
- Article
7
Ohioana at the Movies: The Sequel.
- Published in:
- 2021
- By:
- Publication type:
- Film/TV Criticism and Review
8
产品排名对消费者需求的影响: 基于中国电影市场的实证研究.
- Published in:
- Nankai Business Review, 2025, v. 28, n. 1, p. 41
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- Publication type:
- Article
9
Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office.
- Published in:
- Journal of the Academy of Marketing Science, 2012, v. 40, n. 4, p. 558, doi. 10.1007/s11747-010-0241-2
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- Publication type:
- Article
10
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures.
- Published in:
- Journal of Marketing, 2009, v. 73, n. 6, p. 167, doi. 10.1509/jmkg.73.6.167
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- Publication type:
- Article
11
JUDGING A MOVIE BY ITS TRAILER.
- Published in:
- Harvard Political Review, 2014, v. 41, n. 1, p. 38
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- Publication type:
- Article
12
Predicting Innovation Success in the Motion Picture Industry: The Influence of Multiple Quality Signals.
- Published in:
- Journal of Product Innovation Management, 2017, v. 34, n. 5, p. 659, doi. 10.1111/jpim.12404
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- Publication type:
- Article
13
Screen wars, star wars, and sequels.
- Published in:
- Empirical Economics, 2009, v. 37, n. 2, p. 447, doi. 10.1007/s00181-008-0240-z
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- Publication type:
- Article
14
When does it make sense to do it again? An empirical investigation of contingency factors of movie remakes.
- Published in:
- Journal of Cultural Economics, 2015, v. 39, n. 1, p. 15, doi. 10.1007/s10824-014-9221-6
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- Publication type:
- Article
15
Multiliterate Star Warians: The force of popular culture and ICT in early learning.
- Published in:
- 2011
- By:
- Publication type:
- Case Study
16
Memory underpinnings of future intentions: Would you like to see the sequel?
- Published in:
- PLoS ONE, 2017, v. 12, n. 4, p. 1, doi. 10.1371/journal.pone.0176624
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- Publication type:
- Article
17
« What if there were puppets? » : L'esthétique queer de la franchise transmédiatique Carmilla (2014–2017).
- Published in:
- Canadian Journal of Film Studies, 2024, v. 33, n. 1, p. 25, doi. 10.3138/cjfs-2022-0045
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- Publication type:
- Article
18
A RESTRICTED LOOK AT PSYCHO: ON GAZE AND VOICE OVER.
- Published in:
- University Faculty of Communication Journal / Istanbul Üniversitesi Iletisim Fakültesi Hakemli Dergisi, 2016, n. 51, p. 49, doi. 10.17064/iuifd.289364
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- Publication type:
- Article
19
"Confronting time out of joint... – On economic rationality and imagination".
- Published in:
- Journal of Classical Sociology, 2023, v. 23, n. 2, p. 181, doi. 10.1177/1468795X231153786
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- Publication type:
- Article
20
The little book.
- Published in:
- New Presence: The Prague Journal of Central European Affairs, 2004, v. 6, n. 3, p. 48
- By:
- Publication type:
- Article
21
PRIHVAĆANJE MITOVA O SILOVANJU ME\U ADOLESCENTIMA: LONGITUDINALNA MEDIJACIJSKA STUDIJA.
- Published in:
- Društvena Istraživanja, 2018, v. 27, n. 2, p. 221, doi. 10.5559/di.27.2.02
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- Publication type:
- Article
22
Somewhere in Time: Utopia and the Return of Superman.
- Published in:
- Velvet Light Trap: A Critical Journal of Film & Television, 2008, n. 61, p. 26, doi. 10.1353/vlt.2008.0007
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- Publication type:
- Article
23
Dynamic Effects Among Movie Ratings, Movie Revenues, and Viewer Satisfaction.
- Published in:
- Journal of Marketing, 2010, v. 74, n. 1, p. 108, doi. 10.1509/jmkg.74.1.108
- By:
- Publication type:
- Article
24
Cinematic Sex Education in the Twenty-First Century: Narration, Reflexivity and Sexuality in Kärlekens Språk (2004).
- Published in:
- Film International (16516826), 2008, v. 6, n. 5, p. 27, doi. 10.1386/fiin.6.5.27
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- Publication type:
- Article
25
Reflections on Song of the Loon at Forty.
- Published in:
- Gay & Lesbian Review Worldwide, 2006, v. 13, n. 2, p. 40
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- Publication type:
- Article
26
The Effect of Internet WOM on Box Office Revenue - an Empirical Study based on the Movie Market in Chinese Mainland.
- Published in:
- International Journal of Simulation: Systems, Science & Technology, 2016, v. 17, n. 16, p. 20.1, doi. 10.5013/IJSSST.a.17.16.20
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- Publication type:
- Article