The objective of this article is to develop an agile application based on BIM for the integration of Target Value Design into the design process, in order to offer a resource to support decision-making process from the early design stages. The research applies the operational research method by the methodological steps: (a) Identify input data sources and develop the input setup; (b) Develop BIM-based cost estimation of visual programming and apply program in one case; (c) Discussion of the potentialities and challenges of the proposed approach to outline the research findings. A direct link between cost estimation and BIM objects was created to promote Target Value Design in the design process through visual programming. The necessary agility was obtained through semi-automation of the process of incorporating the cost data within the parametric modelling family and extracting cost estimate totals from the model to a pre-defined spreadsheet, allowing the continuous updating of models.