Two decades of Net Promoter Score: Relevance or evidence?
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 171, doi. 10.1177/14707853241242228
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- Publication type:
- Article
Works matching IS 14707853 AND DT 2024 AND VI 66 AND IP 2/3
Results: 12
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NPS spillover in brand extensions: An empirical study.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 359, doi. 10.1177/14707853231225366
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- Article
3
Should Net Promoter Score be supplemented with other customer feedback metrics? An empirical investigation of Net Promoter Score and emotions in the mobile phone industry.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 303, doi. 10.1177/14707853231219648
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- Article
4
An empirical study of the relationship between perceived value and the net promoter score: Application to specialized retail chains.
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- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 321, doi. 10.1177/14707853231219422
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- Article
5
The Net Promoter Score interrogated through a services marketing lens: Review and recommendations for service organizations.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 241, doi. 10.1177/14707853231218605
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- Article
6
NPS from the customer's perspective: The influence of the recent experience.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 261, doi. 10.1177/14707853231214188
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- Publication type:
- Article
7
Taking the measure of net promoter score: An assessment of construct and predictive validity.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 278, doi. 10.1177/14707853231213274
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- Article
8
From Research to Action: Enhancing Net Promoter Score Utilization in Managerial Practice.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 174, doi. 10.1177/14707853231209893
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- Article
9
The Untested Assumption: Can a Net Promoter Study Be Used to Improve Net Promoter Score?
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 216, doi. 10.1177/14707853231198780
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- Publication type:
- Article
10
Net promoter score and future consumer behavior in the casino gaming industry.
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 345, doi. 10.1177/14707853231198777
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- Article
11
The net promoter score: What should managers know?
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 182, doi. 10.1177/14707853231195003
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- Article
12
To recommend or not recommend is the question: Does NPS predict word-of-mouth?
- Published in:
- International Journal of Market Research, 2024, v. 66, n. 2/3, p. 199, doi. 10.1177/14707853231186309
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- Publication type:
- Article