Evidence matters.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Works matching IS 14707853 AND DT 2020 AND VI 62 AND IP 1
Results: 9
1
2
"I" see Samsung, but "we" see Samsung and LG: The moderating role of consumers' self-construals and perceived similarity in spillover effect of product-harm crisis.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 79, doi. 10.1177/1470785319866404
- By:
- Publication type:
- Article
3
The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 27, doi. 10.1177/1470785319865129
- By:
- Publication type:
- Article
4
Customer experience, not brands will be on the iron throne.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 6, doi. 10.1177/1470785319858570
- By:
- Publication type:
- Article
5
Use of open data to improve automobile insurance premium rating.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 58, doi. 10.1177/1470785319862734
- By:
- Publication type:
- Article
6
Shopping cues: Conceptualization, scale development, and validation.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 95, doi. 10.1177/1470785319861897
- By:
- Publication type:
- Article
7
Let's put a smile on that scale: Findings from three web survey experiments.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 18, doi. 10.1177/1470785319858598
- By:
- Publication type:
- Article
8
Motion instructions in surveys: Compliance, acceleration, and response quality.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 43, doi. 10.1177/1470785319858587
- By:
- Publication type:
- Article
9
Does the NPS ® reflect consumer sentiment? A qualitative examination of the NPS using a sentiment analysis approach.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 1, p. 9, doi. 10.1177/1470785319863623
- By:
- Publication type:
- Article