Mapping brand similarities: Comparing consumer online comments versus survey data.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 130, doi. 10.1177/1470785318810106
- By:
- Publication type:
- Article
Works matching IS 14707853 AND DT 2019 AND VI 61 AND IP 2
Results: 8
1
2
IJMR Editorial.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 121, doi. 10.1177/1470785318817682
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- Publication type:
- Article
3
Is your agency a hedgehog or a fox?
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 127, doi. 10.1177/1470785318812402
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- Publication type:
- Article
4
Discriminant validity assessment in marketing research.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 210, doi. 10.1177/1470785318793263
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- Publication type:
- Article
5
Exploring sharing behaviors across social media platforms.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 157, doi. 10.1177/1470785318782790
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- Publication type:
- Article
6
Consumers' responses to product design: Using a Semantic Priming Task to assess automatic understanding of product positioning.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 140, doi. 10.1177/1470785318777429
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- Publication type:
- Article
7
Revenue-based attribution modeling for online advertising.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 195, doi. 10.1177/1470785318774447
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- Publication type:
- Article
8
E-store loyalty: Longitudinal comparison of website usefulness and satisfaction.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 2, p. 178, doi. 10.1177/1470785317752045
- By:
- Publication type:
- Article