Research priorities for data, market research, and insights.
- Published in:
- 2020
- By:
- Publication type:
- Editorial
Works matching IS 14707853 AND DT 2020 AND VI 62 AND IP 2
Results: 9
1
2
A broader view on brands' growth and decline.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 127, doi. 10.1177/1470785319873253
- By:
- Publication type:
- Article
3
Looking beyond the stars: A description of text mining technique to extract latent dimensions from online product reviews.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 195, doi. 10.1177/1470785319863619
- By:
- Publication type:
- Article
4
Utilizing relative weight analysis in customer satisfaction research.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 158, doi. 10.1177/1470785319859794
- By:
- Publication type:
- Article
5
Stimulating consumer community creation through a co-design approach.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 176, doi. 10.1177/1470785319858929
- By:
- Publication type:
- Article
6
An integrative typology of relational benefits and costs in social media brand pages.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 216, doi. 10.1177/1470785318822270
- By:
- Publication type:
- Article
7
Market basket applications on short web links.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 139, doi. 10.1177/1470785318818408
- By:
- Publication type:
- Article
8
Improving sustainable fashion marketing and advertising: A reflection on framing message and target audience.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 124, doi. 10.1177/1470785318801152
- By:
- Publication type:
- Article
9
Non-Korean consumers' preferences on Korean popular music: A two-country study.
- Published in:
- International Journal of Market Research, 2020, v. 62, n. 2, p. 234, doi. 10.1177/1470785318796951
- By:
- Publication type:
- Article