A brand's eye view of correspondence analysis.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 12, doi. 10.1177/1470785318801480
- By:
- Publication type:
- Article
Works matching IS 14707853 AND DT 2019 AND VI 61 AND IP 1
Results: 12
1
2
International Journal of Market Research (IJMR): Recruitment for: Editor-in-Chief and Editor.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 111, doi. 10.1177/1470785318825427
- Publication type:
- Article
3
Editor International Journal of Market Research(IJMR).
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 117, doi. 10.1177/1470785318825426
- Publication type:
- Article
4
Addressing a key challenge facing market(ing) research: Re-aligning the academic and practitioner communities.
- Published in:
- 2019
- By:
- Publication type:
- Editorial
5
Rethinking the market research curriculum.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 22, doi. 10.1177/1470785318805294
- By:
- Publication type:
- Article
6
Editor-in-Chief: International Journal of Market Research (IJMR).
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 114, doi. 10.1177/1470785319825533
- Publication type:
- Article
7
Measures of fit impacts: Application to the causal model of consumer involvement.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 77, doi. 10.1177/1470785318796950
- By:
- Publication type:
- Article
8
How eWord of Mouth valences affect price perceptions.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 50, doi. 10.1177/1470785318788469
- By:
- Publication type:
- Article
9
Toward a better fitness club: Evidence from exerciser online rating and review using latent Dirichlet allocation and support vector machine.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 64, doi. 10.1177/1470785318770571
- By:
- Publication type:
- Article
10
The presentation of brand personality in English-Chinese brand name translation.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 33, doi. 10.1177/1470785318775358
- By:
- Publication type:
- Article
11
A consumer-based brand performance model for assessing brand success.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 93, doi. 10.1177/1470785318762990
- By:
- Publication type:
- Article
12
Making market research work in Saudi Arabia.
- Published in:
- International Journal of Market Research, 2019, v. 61, n. 1, p. 10, doi. 10.1177/1470785318754978
- By:
- Publication type:
- Article