Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends and ethics.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2006 AND VI 48 AND IP 3
Results: 9
1
2
Measuring the impact of informational democracy on consumer power.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 3, p. 351, doi. 10.1177/147078530604800307
- By:
- Publication type:
- Article
3
Questionnaire design.
- Published in:
- 2006
- By:
- Publication type:
- Book Review
4
Internet adoption as a two-stage transition.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 3, p. 321, doi. 10.1177/147078530604800306
- By:
- Publication type:
- Article
5
Do survey respondents and non-respondents differ?
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 3, p. 277, doi. 10.1177/147078530604800304
- By:
- Publication type:
- Article
6
Ladders, stars and triangles.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 3, p. 305, doi. 10.1177/147078530604800305
- By:
- Publication type:
- Article
7
How to use advertising to build brands.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 3, p. 255, doi. 10.1177/147078530604800303
- By:
- Publication type:
- Article
8
Editorial.
- Published in:
- International Journal of Market Research, 2006, v. 48, n. 3, p. 249, doi. 10.1177/147078530604800301
- By:
- Publication type:
- Article
9
The trouble with marketing research is marketing researchers.
- Published in:
- 2006
- By:
- Publication type:
- Editorial