Qualitative research methods in public relations and marketing communications (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2003 AND VI 45 AND IP 4
Results: 10
1
2
Cluster analysis (Book).
- Published in:
- 2003
- By:
- Publication type:
- Book Review
3
Determinants of internet advertising effectiveness: an empirical study.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 505, doi. 10.1177/147078530304500403
- By:
- Publication type:
- Article
4
Improving email response in a permission marketing context.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 489, doi. 10.1177/147078530304500404
- By:
- Publication type:
- Article
5
The effect of incentives in web surveys: application and ethical considerations.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 475, doi. 10.1177/147078530304500406
- By:
- Publication type:
- Article
6
Combining revealed and stated preferences to forecast customer behaviour: three case studies.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 467, doi. 10.1177/147078530304500402
- By:
- Publication type:
- Article
7
Response order effects--how do people read?
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 457, doi. 10.1177/147078530304500405
- By:
- Publication type:
- Article
8
Cognitive evaluation: prompts used to measure sponsorship awareness.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 435, doi. 10.1177/147078530304500401
- By:
- Publication type:
- Article
9
The market researcher's manifesto.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 415, doi. 10.1177/147078530304500407
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 4, p. 413
- Publication type:
- Article