Persuasive signs: the semiotics of advertising.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2003 AND VI 45 AND IP 3
Results: 9
1
2
Understanding marketing: a European casebook.
- Published in:
- 2003
- By:
- Publication type:
- Book Review
3
The use of combined conjoint approaches to improve market share predictions.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 3, p. 389, doi. 10.1177/147078530304500306
- By:
- Publication type:
- Article
4
Benefit segmentation: a potentially useful technique of segmenting and targeting older consumers.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 3, p. 373
- By:
- Publication type:
- Article
5
Oh no, the consultants are coming!
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 3, p. 355, doi. 10.1177/147078530304500304
- By:
- Publication type:
- Article
6
Exploitation to engagement: the role of market research in getting close to niche targets.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 3, p. 337
- By:
- Publication type:
- Article
7
Advertising to the herd: how understanding our true nature challenges the ways we think about advertising and market research.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 3, p. 311
- By:
- Publication type:
- Article
8
The rise of the stupid network effect.
- Published in:
- International Journal of Market Research, 2003, v. 45, n. 3, p. 291, doi. 10.1177/147078530304500305
- By:
- Publication type:
- Article
9
Editorial.
- Published in:
- 2003
- Publication type:
- Editorial