Social trends 32.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2002 AND VI 44 AND IP 4
Results: 9
1
2
The mental world of brands: mind, memory and brand success.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
The relationship between health status perceptions and compliance with chronic drug therapy--market research as a pilot study (and beyond).
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 4, p. 477, doi. 10.1177/147078530204400404
- By:
- Publication type:
- Article
4
Willingness of adults in Europe to pay for a new vaccine: the application of discrete choice-based conjoint analysis.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 4, p. 463, doi. 10.1177/147078530204400406
- By:
- Publication type:
- Article
5
A novel approach to modelling the prescribing decision, integrating physician and patient influences.
- Published in:
- 2002
- By:
- Publication type:
- Case Study
6
The role of pricing research in assessing the commercial potential of new drugs in development.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 4, p. 423
- By:
- Publication type:
- Article
7
Needs-based segmentation: principles and practice.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 4, p. 405, doi. 10.1177/147078530204400402
- By:
- Publication type:
- Article
8
Pharmaceuticals: the new brand arena.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 4, p. 385
- By:
- Publication type:
- Article
9
Guest editorial.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 4, p. 383
- By:
- Publication type:
- Article