Marketing research: state of the art perspectives.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2002 AND VI 44 AND IP 1
Results: 9
1
2
The hidden power of advertising: how low involvement processing influences the way in which we choose brands.
- Published in:
- 2002
- By:
- Publication type:
- Book Review
3
Applying business-to-business evidence: the client's view.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 1, p. 107
- By:
- Publication type:
- Article
4
Travel broadens the mind -- the case for international research.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 1, p. 97, doi. 10.1177/147078530204400106
- By:
- Publication type:
- Article
5
eB2B: analysis of business-to-business e-commerce and how research can adapt to meet future challenges.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 1, p. 71, doi. 10.1177/147078530204400102
- By:
- Publication type:
- Article
6
Gaining insight on business and organisational behaviour: the qualitative dimension.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 1, p. 53, doi. 10.1177/147078530204400104
- By:
- Publication type:
- Article
7
Egotists, idealists and corporate animals -- segmenting business markets.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 1, p. 31, doi. 10.1177/147078530204400103
- By:
- Publication type:
- Article
8
Structuring and measuring the size of business markets.
- Published in:
- International Journal of Market Research, 2002, v. 44, n. 1, p. 7, doi. 10.1177/147078530204400105
- By:
- Publication type:
- Article
9
Guest editorial.
- Published in:
- 2002
- By:
- Publication type:
- Editorial