Inside information: making sense of marketing data.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
Works matching IS 14707853 AND DT 2001 AND VI 43 AND IP 4
Results: 10
1
2
Introducing LISREL: a guide for the uninitiated.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
3
E-media: how to use electronic media for effective marketing communications.
- Published in:
- 2001
- By:
- Publication type:
- Book Review
4
A comparison of mail, fax and web-based survey methods.
- Published in:
- International Journal of Market Research, 2001, v. 43, n. 4, p. 441, doi. 10.1177/147078530104300401
- By:
- Publication type:
- Article
5
Human factors in business-to-business research over the internet.
- Published in:
- International Journal of Market Research, 2001, v. 43, n. 4, p. 425
- By:
- Publication type:
- Article
6
Four subtle sins in scale development: some suggestions for strengthening the current paradigm.
- Published in:
- International Journal of Market Research, 2001, v. 43, n. 4, p. 409, doi. 10.1177/147078530104300404
- By:
- Publication type:
- Article
7
Respondent cooperation in focus groups: a field study using moderator ratings.
- Published in:
- International Journal of Market Research, 2001, v. 43, n. 4, p. 391
- By:
- Publication type:
- Article
8
Analysis on trial.
- Published in:
- International Journal of Market Research, 2001, v. 43, n. 4, p. 377, doi. 10.1177/147078530104300403
- By:
- Publication type:
- Article
9
A critical exploration of face-to-face interviewing vs. computer-mediated interviewing.
- Published in:
- International Journal of Market Research, 2001, v. 43, n. 4, p. 361, doi. 10.1177/147078530104300402
- By:
- Publication type:
- Article
10
Editorial.
- Published in:
- 2001
- Publication type:
- Editorial