Marketing-as-practice: A framework and research agenda for value-creating marketing activity.
- Published in:
- Marketing Theory, 2023, v. 23, n. 2, p. 185, doi. 10.1177/14705931221123949
- By:
- Publication type:
- Article
Works matching DE "AMERICAN Marketing Association"
Results: 304
1
2
Redefining the market: A treatise on exchange and shared understanding.
- Published in:
- Marketing Theory, 2018, v. 18, n. 4, p. 435, doi. 10.1177/1470593118777904
- By:
- Publication type:
- Article
3
On defining marketing: finding a new roadmap for marketing.
- Published in:
- Marketing Theory, 2006, v. 6, n. 4, p. 395, doi. 10.1177/1470593106069930
- By:
- Publication type:
- Article
4
ART Forum Needs to Elevate the Banner of Relevance.
- Published in:
- Marketing Research, 2012, v. 24, n. 4, p. 39
- By:
- Publication type:
- Article
5
Anatomy of a Censorship.
- Published in:
- Marketing Research, 2012, v. 24, n. 4, p. 32
- By:
- Publication type:
- Article
6
A Taxonomy and Assessment of Current Market Research Conferences in North America: A Bayesian Approach to Modeling the Conference Selection Dynamic.
- Published in:
- Marketing Research, 2012, v. 24, n. 4, p. 36
- By:
- Publication type:
- Article
7
FROM THE AMA CEO.
- Published in:
- 2012
- By:
- Publication type:
- Editorial
8
From Information to Theory.
- Published in:
- 2012
- By:
- Publication type:
- Opinion
9
Clients, like providers, must be proficient researchers.
- Published in:
- Marketing Research, 2002, v. 14, n. 3, p. 38
- Publication type:
- Article
10
Overshadowing the black box debate.
- Published in:
- Marketing Research, 2002, v. 14, n. 3, p. 39
- By:
- Publication type:
- Article
11
Quo Vadis, Marketing Research?
- Published in:
- Marketing Research, 2000, v. 12, n. 1, p. 36
- By:
- Publication type:
- Article
12
Fostering professionalism.
- Published in:
- Marketing Research, 1997, v. 9, n. 1, p. 24
- By:
- Publication type:
- Article
13
FROM THE EDITOR.
- Published in:
- Marketing Research, 1993, v. 5, n. 3, p. 1
- By:
- Publication type:
- Article
14
AMA forms professional development subsidiary.
- Published in:
- Marketing Research, 1993, v. 5, n. 3, p. 5
- By:
- Publication type:
- Article
15
The new AMA Foundation.
- Published in:
- Marketing Research, 1993, v. 5, n. 3, p. 4
- By:
- Publication type:
- Article
16
Professional Development: The chapter connection.
- Published in:
- Marketing Research, 1993, v. 5, n. 2, p. 57
- By:
- Publication type:
- Article
17
Contribute to the professional development of your clients.
- Published in:
- Marketing Research, 1992, v. 4, n. 3, p. 64
- By:
- Publication type:
- Article
18
Marketing Research today:.
- Published in:
- Marketing Research, 1992, v. 4, n. 3, p. 6
- By:
- Publication type:
- Article
19
The 'Professionalization' of Marketing.
- Published in:
- Marketing Research, 1992, v. 4, n. 2, p. 56
- By:
- Publication type:
- Article
20
Certification Through Professional Development.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 63
- By:
- Publication type:
- Article
21
Professional Development and the American Marketing Association, Part III.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 63
- By:
- Publication type:
- Article
22
Professional Development and the American Marketing Association.
- Published in:
- Marketing Research, 1990, v. 2, n. 4, p. 63
- By:
- Publication type:
- Article
23
Does Ethics Fit into the Certification Concept?
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 68
- By:
- Publication type:
- Article
24
What About Certification? Is It Needed and Is It Wanted?
- Published in:
- Marketing Research, 1990, v. 2, n. 1, p. 73
- By:
- Publication type:
- Article
25
FROM THE EDITOR.
- Published in:
- Marketing Research, 1989, v. 1, n. 4, p. 1
- By:
- Publication type:
- Article
26
How Can I Begin My Professional Development? Some Help From the AMA!
- Published in:
- Marketing Research, 1989, v. 1, n. 4, p. 51
- By:
- Publication type:
- Article
27
Putting Us to the Test.
- Published in:
- 1989
- By:
- Publication type:
- Editorial
28
Certification or Professional Development? That's the Question; Now, What's the Answer?
- Published in:
- Marketing Research, 1989, v. 1, n. 1, p. 50
- By:
- Publication type:
- Article
29
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 915, doi. 10.1007/s11747-022-00848-9
- By:
- Publication type:
- Article
30
Conceptualising a contemporary marketing mix for sustainable tourism.
- Published in:
- Journal of Sustainable Tourism, 2011, v. 19, n. 8, p. 953, doi. 10.1080/09669582.2011.584625
- By:
- Publication type:
- Article
31
Biomarketing strategy and tactics 101: Part III of III.
- Published in:
- Journal of Commercial Biotechnology, 2012, v. 18, n. 4, p. 75, doi. 10.5912/jcb476
- By:
- Publication type:
- Article
32
Biomarketing strategy and tactics 101: Part II of III.
- Published in:
- Journal of Commercial Biotechnology, 2012, v. 18, n. 3, p. 43, doi. 10.5912/jcb475
- By:
- Publication type:
- Article
33
Biomarketing strategy and tactics 101: Part I of III.
- Published in:
- Journal of Commercial Biotechnology, 2012, v. 18, n. 1, p. 53, doi. 10.5912/jcb474
- By:
- Publication type:
- Article
34
PROGRAMMED FOR HEALTH.
- Published in:
- 2014
- By:
- Publication type:
- Excerpt
35
Advertising Gone to Far?
- Published in:
- Marketing Health Services, 2008, v. 28, n. 4, p. 20
- By:
- Publication type:
- Article
36
Up Next.
- Published in:
- 2002
- Publication type:
- Proceeding
37
Up Next.
- Published in:
- 2002
- Publication type:
- Proceeding
38
A Fond Farewell.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 3, p. 3
- By:
- Publication type:
- Article
39
Up Next.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 4
- Publication type:
- Article
40
A New Era for Marketing Health Services.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 48
- By:
- Publication type:
- Article
41
The Readers Speak.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 3
- By:
- Publication type:
- Article
42
Alienation from the Marketplace.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 3, p. 233, doi. 10.1007/BF02729507
- By:
- Publication type:
- Article
43
El concepto de Marketing: pasado y presente.
- Published in:
- Revista de Ciencias Sociales (13159518), 2008, v. 14, n. 2, p. 391
- By:
- Publication type:
- Article
44
Ethical Decision Making: An Investigation of Services Marketing Professionals.
- Published in:
- Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798
- By:
- Publication type:
- Article
45
Personal and Professional Values Underlying the Ethical Judgments of Marketers.
- Published in:
- Journal of Business Ethics, 1993, v. 12, n. 7, p. 525, doi. 10.1007/BF00872374
- By:
- Publication type:
- Article
46
The American Marketing Association Code of Ethics: Instructions for Marketers.
- Published in:
- Journal of Business Ethics, 1992, v. 11, n. 12, p. 923, doi. 10.1007/BF00871958
- By:
- Publication type:
- Article
47
Business Ethics: A Cross-cultural Comparison of Managers' Attitudes.
- Published in:
- Journal of Business Ethics, 1987, v. 6, n. 4, p. 289, doi. 10.1007/BF00382938
- By:
- Publication type:
- Article
48
Journal of International Marketing Editorial Board.
- Published in:
- Journal of International Marketing, 2006, v. 14, n. 4, p. i, doi. 10.1509/jimk.14.4.i
- Publication type:
- Article
49
Journal of International Marketing Editorial Board.
- Published in:
- Journal of International Marketing, 2006, v. 14, n. 3, p. i, doi. 10.1509/jimk.14.3.i
- Publication type:
- Article
50
From the Editor in Chief.
- Published in:
- Journal of International Marketing, 1998, v. 6, n. 4, p. 4, doi. 10.1177/1069031X9800600401
- By:
- Publication type:
- Article