Works matching IS 10949968 AND DT 2025 AND VI 60 AND IP 1
Results: 6
Unlocking Marketing Creativity Using Artificial Intelligence.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 1, doi. 10.1177/10949968241265855
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- Article
Mobile Content: Understanding Drivers of Engagement by Screen.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 65, doi. 10.1177/10949968241265658
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- Article
Community Gifting and Recipients' Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 83, doi. 10.1177/10949968241257891
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- Article
Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 25, doi. 10.1177/10949968241249949
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- Article
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 100, doi. 10.1177/10949968241249660
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- Article
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery.
- Published in:
- Journal of Interactive Marketing, 2025, v. 60, n. 1, p. 44, doi. 10.1177/10949968241246252
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- Article