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Works matching IS 10949968 AND DT 2024 AND VI 59 AND IP 2

Results: 6

1

The Power of AI-Generated Voices: How Digital Vocal Tract Length Shapes Product Congruency and Ad Performance.

Published in:

Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 117, doi. 10.1177/10949968231194905

By:

Efthymiou, Fotis;
Hildebrand, Christian;
de Bellis, Emanuel;
Hampton, William H.

Publication type:

Article

2

The Effects of Comparative Reviews on Product Sales.

Published in:

Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 167, doi. 10.1177/10949968231196578

By:

Zhang, Min;
Li, Yuzhuo;
Sun, Lin;
Wang, G. Alan;
Du, Jiangang

Publication type:

Article

3

Examining the Impact of Sponsored Search Results on Choice: An Anchoring Perspective.

Published in:

Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 183, doi. 10.1177/10949968231195856

By:

Bhattacharya, Abhi;
Robinson, Stacey;
Mookherjee, Satadruta;
Blöte, Herman

Publication type:

Article

4

Designing Brand Cocreation Activities to Increase Digital Consumer Engagement.

Published in:

Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 151, doi. 10.1177/10949968231191097

By:

Dretsch, Heather Johnson;
Kirmani, Amna;
Lundberg, Josh

Publication type:

Article

5

Surprising Consequences of Innocuous Mobile Transaction Reminders of Credit Card Use.

Published in:

Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 135, doi. 10.1177/10949968231189505

By:

Kim, Jikyung;
Yoon, Yeohong;
Choi, Jeonghye;
Dong, Hang;
Soman, Dilip

Publication type:

Article

6

Conversion in Music Streaming Services.

Published in:

Journal of Interactive Marketing, 2024, v. 59, n. 2, p. 201, doi. 10.1177/10949968231186950

By:

Seifert, Rouven;
Denk, Janis;
Clement, Michel;
Kandziora, Michael;
Meyn, Janek

Publication type:

Article