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Understanding Managers' Strategic Decision-Making Process.
- Published in:
- Marketing Letters, 1994, v. 5, n. 4, p. 413, doi. 10.1007/BF00999214
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- Publication type:
- Article
Editorial.
- Published in:
- 1991
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- Publication type:
- Editorial
Editorial.
- Published in:
- 1989
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- Publication type:
- Editorial
The Effects of Ambient Light on Choices between Virtues and Vices.
- Published in:
- 2013
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- Publication type:
- Abstract
Disadoption.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
ACR FELLOWS ADDRESS.
- Published in:
- Advances in Consumer Research, 2008, v. 35, p. 9
- By:
- Publication type:
- Article
Reducing Reactance Induced Backlash Responses to Recommendations.
- Published in:
- Advances in Consumer Research, 2007, v. 34, p. 263
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- Publication type:
- Article
Consumer Experience and Consideration Sets for Brands and Product Categories.
- Published in:
- Advances in Consumer Research, 1997, v. 24, n. 1, p. 295
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- Publication type:
- Article
Another Cup of Coffee: The View from Different Frames.
- Published in:
- 1996
- By:
- Publication type:
- Proceeding
Knowledge Generalization and the Conventions of Consumer Research: A Study in Inconsistency.
- Published in:
- 1996
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- Publication type:
- Speech
SOME COMMENTS ON MULTI-ATTRIBUTE PREFERENCE MODELS.
- Published in:
- Advances in Consumer Research, 1982, v. 9, n. 1, p. 562
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- Publication type:
- Article
DECOMPOSING THE CORRELATION MATRIX IN PANEL DATA.
- Published in:
- Advances in Consumer Research, 1981, v. 8, n. 1, p. 233
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- Publication type:
- Article
SEARCHING FOR IMPORTANT ATTRIBUTES AND APPROPRIATE LEVELS.
- Published in:
- Advances in Consumer Research, 1979, v. 6, n. 1, p. 280
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- Publication type:
- Article
HALO EFFECTS IN MARKETING RESEARCH: REVIEW AND PROGNOSIS.
- Published in:
- Advances in Consumer Research, 1978, v. 5, n. 1, p. 465
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- Publication type:
- Article
AN OVERVIEW OF EMPIRICAL APPLICATIONS OF BUYER BEHAVIOR SYSTEMS MODELS.
- Published in:
- Advances in Consumer Research, 1977, v. 4, n. 1, p. 337
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- Publication type:
- Article
VALIDITY AND GOODNESS OF FIT IN DATA ANALYSIS.
- Published in:
- Advances in Consumer Research, 1975, v. 2, n. 1, p. 741
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- Publication type:
- Article
CONSUMER PERCEPTIONS OF PRODUCT WARRANTIES: AN EXPLORATORY STUDY.
- Published in:
- Advances in Consumer Research, 1974, v. 1, n. 1, p. 51
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- Publication type:
- Article
Commentaries on "Scale use and abuse: Toward best practices in the deployment of scales".
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2023, v. 33, n. 1, p. 244, doi. 10.1002/jcpy.1319
- By:
- Publication type:
- Article
Effects of Sequential Sensory Cues on Food Taste Perception: Cross‐Modal Interplay Between Visual and Olfactory Stimuli.
- Published in:
- Journal of Consumer Psychology (John Wiley & Sons, Inc. ), 2021, v. 31, n. 4, p. 746, doi. 10.1002/jcpy.1231
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- Publication type:
- Article
Metric and Interpretive Explorations of Macromarketing.
- Published in:
- Journal of Macromarketing, 2009, v. 29, n. 3, p. 217, doi. 10.1177/0276146709338705
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- Publication type:
- Article
Effectiveness of Corporate Well-Being Programs: A Meta-Analysis.
- Published in:
- Journal of Macromarketing, 2009, v. 29, n. 3, p. 279, doi. 10.1177/0276146709337242
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- Publication type:
- Article
It's New but Is It Good? New Product Development and Macromarketing.
- Published in:
- Journal of Macromarketing, 2006, v. 26, n. 1, p. 8, doi. 10.1177/0276146705284902
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- Publication type:
- Article
The Development of Distinct Choice Process Segments over Time: A Stochastic Modeling Approach.
- Published in:
- Journal of Marketing, 1982, v. 46, n. 2, p. 48, doi. 10.1177/002224298204600206
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- Publication type:
- Article
A Reply to "A Cautionary Note on 'Difference in Attribute Importance for Different Industrial Products'"
- Published in:
- Journal of Marketing, 1975, v. 39, n. 1, p. 80, doi. 10.2307/1250809
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- Publication type:
- Article
Difference in Attribute Importance for Different Industrial Products.
- Published in:
- Journal of Marketing, 1974, v. 38, n. 2, p. 36, doi. 10.2307/1250195
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- Publication type:
- Article
Decision Comfort.
- Published in:
- Journal of Consumer Research, 2016, v. 43, n. 1, p. 113, doi. 10.1093/jcr/ucw010
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- Publication type:
- Article
Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 2, p. 261, doi. 10.1086/675739
- By:
- Publication type:
- Article
How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information.
- Published in:
- Journal of Consumer Research, 2014, v. 41, n. 1, p. 213, doi. 10.1086/675738
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- Publication type:
- Article
The Impact of Sequential Data on Consumer Confidence in Relative Judgments.
- Published in:
- Journal of Consumer Research, 2011, v. 37, n. 5, p. 874, doi. 10.1086/656061
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- Publication type:
- Article
Consumer Expectations and Culture: The Effect of Belief in Karma in India.
- Published in:
- Journal of Consumer Research, 2010, v. 37, n. 2, p. 251, doi. 10.1086/651939
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- Publication type:
- Article
'What Is It?' Categorization Flexibility and Consumers' Responses to Really New Products.
- Published in:
- Journal of Consumer Research, 2001, v. 27, n. 4, p. 489, doi. 10.1086/319623
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- Publication type:
- Article
Reasons for Substantial Delay in Consumer Decision Making.
- Published in:
- Journal of Consumer Research, 1995, v. 22, n. 2, p. 186, doi. 10.1086/209444
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- Publication type:
- Article
The Importance of Others' Welfare in Evaluating Bargaining Outcomes.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 124, doi. 10.1086/209338
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- Publication type:
- Article
The Influence of New Brand Entry on Subjective Brand Judgments.
- Published in:
- Journal of Consumer Research, 1993, v. 20, n. 1, p. 76, doi. 10.1086/209334
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- Publication type:
- Article
Models of Cooperative Group Decision-Making and Relative Influence: An Experimental Investigation of Family Purchase Decisions*.
- Published in:
- Journal of Consumer Research, 1987, v. 14, n. 1, p. 1, doi. 10.1086/209088
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- Publication type:
- Article
On Hypotheses, Measurements, and the Extension of Knowledge.
- Published in:
- Journal of Consumer Research, 1983, v. 10, n. 1, p. 132, doi. 10.1086/208953
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- Publication type:
- Article
Parameter Stability and "Carry-Over Effects" in a Consumer Decision-Process Model.
- Published in:
- Journal of Consumer Research, 1982, v. 8, n. 4, p. 465, doi. 10.1086/208889
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- Publication type:
- Article
Individual Differences in Search Behavior For a Nondurable.
- Published in:
- Journal of Consumer Research, 1980, v. 7, n. 3, p. 296, doi. 10.1086/208817
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- Publication type:
- Article
Allocating Discretionary Time: Complementarity Among Activities.
- Published in:
- Journal of Consumer Research, 1981, v. 7, n. 4, p. 395, doi. 10.1086/208830
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- Publication type:
- Article
Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.
- Published in:
- Journal of Consumer Research, 1978, v. 5, n. 2, p. 138, doi. 10.1086/208723
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- Publication type:
- Article
Some Empirical Contributions to Buyer Behavior Theory.
- Published in:
- Journal of Consumer Research, 1974, v. 1, n. 3, p. 43, doi. 10.1086/208599
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- Publication type:
- Article
From Customer Lifetime Value to Shareholder Value: Theory, Empirical Evidence, and Issues for Future Research.
- Published in:
- Journal of Service Research, 2006, v. 9, n. 2, p. 156, doi. 10.1177/1094670506293569
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- Publication type:
- Article
Linking Customer Assets to Financial Performance.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 26, doi. 10.1177/1094670502005001004
- By:
- Publication type:
- Article
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral.
- Published in:
- Journal of Interactive Marketing, 2019, v. 47, p. 102, doi. 10.1016/j.intmar.2019.02.004
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- Publication type:
- Article
Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance.
- Published in:
- Journal of Interactive Marketing, 2013, v. 27, n. 1, p. 1, doi. 10.1016/j.intmar.2012.05.001
- By:
- Publication type:
- Article
CUSTOMERS AS ASSETS.
- Published in:
- Journal of Interactive Marketing, 2003, v. 17, n. 1, p. 9, doi. 10.1002/dir.10045
- By:
- Publication type:
- Article
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being.
- Published in:
- Psychology & Marketing, 2017, v. 34, n. 8, p. 807, doi. 10.1002/mar.21024
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- Publication type:
- Article
State-Dependence Effects in Surveys.
- Published in:
- Marketing Science, 2012, v. 31, n. 5, p. 838, doi. 10.1287/mksc.1120.0722
- By:
- Publication type:
- Article
Brands and Branding: Research Findings and Future Priorities.
- Published in:
- Marketing Science, 2006, v. 25, n. 6, p. 740, doi. 10.1287/mksc.1050.0153
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- Publication type:
- Article
Setting Quality Expectations When Entering a Market: What Should the Promise Be?
- Published in:
- Marketing Science, 2006, v. 25, n. 1, p. 8, doi. 10.1287/mksc.1050.0122
- By:
- Publication type:
- Article