Preconceptions About Service: How Much Do They Influence Quality Evaluations?
- Published in:
- Journal of Service Research, 2004, v. 7, n. 1, p. 90, doi. 10.1177/1094670504266139
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- Publication type:
- Article
Works matching IS 10946705 AND DT 2004 AND VI 7 AND IP 1
Results: 6
1
2
The Critical Incident Technique in Service Research.
- Published in:
- Journal of Service Research, 2004, v. 7, n. 1, p. 65, doi. 10.1177/1094670504266138
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- Publication type:
- Article
3
Service Encounters as a Sequence of Events: The Importance of Peak Experiences.
- Published in:
- Journal of Service Research, 2004, v. 7, n. 1, p. 53, doi. 10.1177/1094670504266137
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- Publication type:
- Article
4
A Technology Readiness -- Based Taxonomy of Customers: A Replication and Extension.
- Published in:
- Journal of Service Research, 2004, v. 7, n. 1, p. 42, doi. 10.1177/1094670504266132
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- Publication type:
- Article
5
Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives.
- Published in:
- Journal of Service Research, 2004, v. 7, n. 1, p. 20, doi. 10.1177/1094670504266131
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- Publication type:
- Article
6
Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective.
- Published in:
- Journal of Service Research, 2004, v. 7, n. 1, p. 3, doi. 10.1177/1094670504266130
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- Publication type:
- Article