Customer Equity Management: Charting New Directions for the Future of Marketing.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 4, doi. 10.1177/1094670502005001002
- By:
- Publication type:
- Article
Works matching IS 10946705 AND DT 2002 AND VI 5 AND IP 1
Results: 8
1
2
Relating Brand and Customer Perspectives on Marketing Management.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 13, doi. 10.1177/1094670502005001003
- By:
- Publication type:
- Article
3
Linking Customer Assets to Financial Performance.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 26, doi. 10.1177/1094670502005001004
- By:
- Publication type:
- Article
4
Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 39, doi. 10.1177/1094670502005001005
- By:
- Publication type:
- Article
5
the Impact of Performance, Cost, and Competitive Considerations, on the Relationship Between Satisfaction and Repurchase Intent in Business Markets.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 55, doi. 10.1177/1094670502005001006
- By:
- Publication type:
- Article
6
Toward an Individual Customer Profitability Model: A Segment-Based Approach.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 69, doi. 10.1177/1094670502005001007
- By:
- Publication type:
- Article
7
Seven Barriers to Customer Equity Management.
- Published in:
- Journal of Service Research, 2002, v. 5, n. 1, p. 77, doi. 10.1177/1094670502005001008
- By:
- Publication type:
- Article
8
Editorial: Introduction to the Special Issue.
- Published in:
- 2002
- By:
- Publication type:
- Editorial