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Works matching DE "ASSOCIATION marketing"

Results: 4

1

The relationship between unique brand associations, brand usage and brand performance: analysis across eight categories.

Published in:

Journal of Marketing Management, 2007, v. 23, n. 3-4, p. 267, doi. 10.1362/026725707X196378

By:

Romaniuk, Jenni;
Gaillard, Elise

Publication type:

Article

2

Broadening the Concept of Marketing.

Published in:

Journal of Marketing, 1969, v. 33, n. 1, p. 10, doi. 10.2307/1248740

By:

Kotler, Philip;
Levy, Sidney J.

Publication type:

Article

3

SPONSORSHIP OPPORTUNITIES.

Published in:: Human Resource Planning, 2006, v. 29, n. 1, p. 3
Publication type:: Article

4

The Use of Nostalgia in Television Advertising: A Content Analysis.

Published in:

Journalism Quarterly, 1991, v. 68, n. 3, p. 345, doi. 10.1177/107769909106800304

By:

Unger, L.S.;
McConocha, D.M.

Publication type:

Article