Works matching DE "BRAND identification"

Results: 1332

EMPLOYER BRANDING IN BUILDING EMPLOYEE RELATIONS.

Published in:

Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie, 2025, n. 220, p. 149, doi. 10.29119/1641-3466.2025.220.9

By:

POSADZIŃSKA, Iwona;
MISIAK, Barbara

Publication type:

Article

Deep Learning-Assisted Diagnostic System: Implant Brand Detection Using Improved IB-YOLOv10 in Periapical Radiographs.

Published in:

Diagnostics (2075-4418), 2025, v. 15, n. 10, p. 1194, doi. 10.3390/diagnostics15101194

By:

Lin, Yuan-Jin;
Chen, Shih-Lun;
Lu, Ya-Cheng;
Lin, Xu-Ming;
Mao, Yi-Cheng;
Chen, Ming-Yi;
Yang, Chao-Shun;
Chen, Tsung-Yi;
Li, Kuo-Chen;
Tu, Wei-Chen;
Abu, Patricia Angela R.;
Chen, Chiung-An

Publication type:

Article

Structural relationships among organisation service orientation, employee service performance, and consumer identification.

Published in:

Service Industries Journal, 2008, v. 28, n. 9, p. 1247, doi. 10.1080/02642060802230189

By:

Wu, CedricHsi-Jui;
Liang, Rong-Da;
Tung, Wei;
Chang, Ching-Sheng

Publication type:

Article

A Method for the Assessment of Relative Brand Strength: A UK Tour Operator Example.

Published in:

Service Industries Journal, 2003, v. 23, n. 2, p. 166, doi. 10.1080/02642060412331300942

By:

Gilbert, David;
Hewlett, James

Publication type:

Article

Testing Gronroos' Model in the Financial Services Sector.

Published in:

Service Industries Journal, 2002, v. 22, n. 3, p. 1, doi. 10.1080/714005086

By:

Sanghera, Jackie;
de Chernatony, Leslie;
Brown, Ann

Publication type:

Article

Branding influence on consumer behaviour regarding olive oil.

Published in:

Outlook on Agriculture, 2019, v. 48, n. 2, p. 152, doi. 10.1177/0030727019841383

By:

Baziana, Sotiria;
Tzimitra-Kalogianni, Eirini

Publication type:

Article

Forms of inconspicuous consumption.

Published in:

Marketing Theory, 2017, v. 17, n. 4, p. 491, doi. 10.1177/1470593117710983

By:

Wu, Zhiyan;
Luo, Jifeng;
Schroeder, Jonathan E.;
Borgerson, Janet L.

Publication type:

Article

The cultural codes of branding.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 123, doi. 10.1177/1470593108100067

By:

Schroeder, Jonathan E.

Publication type:

Article

Brand community in search of theory: An endless spiral of ambiguity.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 119, doi. 10.1177/1470593108100066

By:

Gabbott, Mark;
Jevons, Colin

Publication type:

Article

Towards an identity-based branding.

Published in:

Marketing Theory, 2009, v. 9, n. 1, p. 113, doi. 10.1177/1470593108100065

By:

Burmann, Christoph;
Hegner, Sabrina;
Riley, Nicola

Publication type:

Article

Ain't misbehavin' - consumption in a moralized brandscape.

Published in:

Marketing Theory, 2007, v. 7, n. 4, p. 407, doi. 10.1177/1470593107083164

By:

Salzer-Marling, Miriam;
Strannegård, Lars

Publication type:

Article

Designing the formal identity of an Iranian car. Case Study: Sedan car design based on the IKP1 platform by Iranian Automobile Company.

Published in:

Journal of Design Thinking, 2022, v. 3, n. 2, p. 1

By:

Merrikhpour, Zahra;
Shahkour, Amin

Publication type:

Article

PULL STRATEGY AND DIGITAL MARKETING OPTIMIZATION FOR HOUSE OF GARMENT MSMES AS BRAND IDENTITY ENHANCEMENT BY LEGALITY MANAGEMENT, COMPANY PROFILE AND WEBSITE MAKING.

Published in:

Eduvest: Journal Of Universal Studies, 2023, v. 3, n. 7, p. 1218, doi. 10.59188/eduvest.v3i7.864

By:

Afwan, Ihsanul;
Lupiyoadi, Rambat

Publication type:

Article

VISUAL BRANDING DESIGN REVIEW OF LOCAL COFFEE STORE IN JAKARTA.

Published in:

Eduvest: Journal Of Universal Studies, 2022, v. 2, n. 4, p. 684, doi. 10.36418/edv.v2i4.411

By:

Ulita, Novena

Publication type:

Article

A COMPUTATIONAL STUDY ON PRODUCT SHAPE GENERATION TO SUPPORT BRAND IDENTITY.

Published in:

International Journal of Modern Manufacturing Technologies (IJMMT), 2021, v. 13, n. 1, p. 115

By:

Manavis, Athanasios;
Kyratsis, Panagiotis

Publication type:

Article

Branding Unmasked.

Published in:

Marketing Research, 2005, v. 17, n. 3, p. 24

By:

Hollis, Nigel

Publication type:

Article

MARKETING: VICTIM AND/OR VILLAIN?

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 39

By:

Locander, William B.

Publication type:

Article

Using Correspondence Analysis to Map Relationships.

Published in:

Marketing Research, 2001, v. 13, n. 3, p. 22

By:

Whitlark, David B.;
Smith, Scott M.

Publication type:

Article

GİYİM SEKTÖRÜNDE MARKA SADAKATİ VE ÖNCÜLLERİ: MARKA GÜVENİNİN MODERATÖR ROLÜ.

Published in:

Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi, 2025, v. 18, n. 1, p. 67, doi. 10.15659/ppad.18.1.1523378

By:

ÖZDEMİR, Zeynep

Publication type:

Article

Can celebrity comedians make any jokes? Unlocking the nature of humour among Indonesian celebrity comedians on social media.

Published in:

European Journal of Humour Research, 2024, v. 12, n. 4, p. 174, doi. 10.7592/ejhr.2024.12.4.919

By:

Tahir, Ismail

Publication type:

Article

To be or not to be a smart city: an empirical study of valued innovations on the cities' website.

Published in:

Gestion et Management Public, 2019, v. 7, n. 2, p. 73

By:

CÔME, Thierry;
MAGNE, Stéphane;
STEYER, Alexandre

Publication type:

Article

基于近红外光谱技术和优化预处理方法的豆浆粉无损鉴别研究.

Published in:

Food Research & Development, 2020, v. 41, n. 17, p. 144, doi. 10.12161/j.issn.1005-6521.2020.17.023

By:

李尚科;
杜国荣;
李跑;
蒋立文;
刘霞

Publication type:

Article

Determinants of loyalty in destination branding: perspective from supply side.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2322777

By:

Chao, Emmanuel

Publication type:

Article

Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2321943

By:

Fachrurazi;
Fandhitya Silalahi, Sahat Aditua;
Fauziah

Publication type:

Article

What do you see and what do you recall?: Using eye tracking to understand product placement.

Published in:

Cogent Business & Management, 2022, v. 9, n. 1, p. 1, doi. 10.1080/23311975.2022.2120263

By:

Kongmanon, Jittima;
Petison, Phallapa

Publication type:

Article

Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran.

Published in:

Cogent Business & Management, 2020, v. 7, n. 1, p. 1, doi. 10.1080/23311975.2020.1712766

By:

Ghorbanzadeh, Davood;
Saeednia, Hamidreza;
Rahehagh, Atena;
Wright, Len Tiu

Publication type:

Article

Consumer social network brand identification and personal branding. How do social network users choose among brand sites?

Published in:

Cogent Business & Management, 2017, v. 4, n. 1, p. 1, doi. 10.1080/23311975.2017.1315879

By:

Kucharska, Wioleta

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 2, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger

Publication type:

Article

How brand personality, brand identification and service quality influence service brand equity.

Published in:

Cogent Business & Management, 2014, v. 1, n. 1, p. 1, doi. 10.1080/23311975.2014.981329

By:

Loureiro, Sandra Maria Correia;
Lopes, Rui;
Kaufmann, Hans Ruediger;
Wright, Len Tiu

Publication type:

Article

SPOTLIGHT ARTICLES.

Published in:

Journal of Product Innovation Management, 2004, v. 21, n. 4, p. 282, doi. 10.1111/j.0737-6782.2004.080_1.x

By:

Lantos, Geoffrey P.

Publication type:

Article

THE EFFECTS OF BRAND FAMILIARITY IN ALIGNMENT ADVERTISING.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 750, doi. 10.1177/107769900408100403

By:

Sung-Yeon Park;
Hitchon, Jacqueline Bush;
Gi Woong Yun

Publication type:

Article

When "branding" meets "building:" the consequences of nation branding on identity in Kyrgyzstan and Estonia.

Published in:

Journal of Baltic Studies, 2024, v. 55, n. 2, p. 435, doi. 10.1080/01629778.2023.2271889

By:

Polese, Abel;
Sheranova, Arzuu

Publication type:

Article

Hideous but worth it: Distinctive ugliness as a signal of luxury.

Published in:

Journal of the Academy of Marketing Science, 2023, v. 51, n. 3, p. 636, doi. 10.1007/s11747-022-00913-3

By:

Cesareo, Ludovica;
Townsend, Claudia;
Pavlov, Eugene

Publication type:

Article

Value creation in consumption journeys: recursive reflexivity and practice continuity.

Published in:

Journal of the Academy of Marketing Science, 2019, v. 47, n. 3, p. 499, doi. 10.1007/s11747-019-00628-y

By:

Akaka, Melissa Archpru;
Schau, Hope Jensen

Publication type:

Article

Identity change vs. strategy change: the effects of rebranding announcements on stock returns.

Published in:

Journal of the Academy of Marketing Science, 2018, v. 46, n. 5, p. 795, doi. 10.1007/s11747-018-0579-4

By:

Zhao, Yanhui;
Calantone, Roger J.;
Voorhees, Clay M.

Publication type:

Article

Extrinsic versus intrinsic approaches to managing a multi-brand salesforce: when and how do they work?

Published in:

Journal of the Academy of Marketing Science, 2016, v. 44, n. 6, p. 707, doi. 10.1007/s11747-016-0473-x

By:

Gillespie, Erin;
Noble, Stephanie;
Lam, Son

Publication type:

Article

Human brands and mutual choices: an investigation of the marketing assistant professor job market.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 722, doi. 10.1007/s11747-013-0341-x

By:

Zamudio, César;
Wang, Yu;
Haruvy, Ernan

Publication type:

Article

Exciting red and competent blue: the importance of color in marketing.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 711, doi. 10.1007/s11747-010-0245-y

By:

Labrecque, Lauren;
Milne, George

Publication type:

Article

Implementing an intended brand personality: a dyadic perspective.

Published in:

Journal of the Academy of Marketing Science, 2012, v. 40, n. 5, p. 728, doi. 10.1007/s11747-011-0251-8

By:

Malär, Lucia;
Nyffenegger, Bettina;
Krohmer, Harley;
Hoyer, Wayne

Publication type:

Article

This ad's for you: the indirect effect of advertising perceptions on salesperson effort and performance.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 1, p. 1, doi. 10.1007/s11747-011-0293-y

By:

Hughes, Douglas

Publication type:

Article

Institutional pressures and marketing ethics initiatives: the focal role of organizational identity.

Published in:

Journal of the Academy of Marketing Science, 2011, v. 39, n. 4, p. 574, doi. 10.1007/s11747-010-0246-x

By:

Martin, Kelly;
Johnson, Jean;
French, Joseph

Publication type:

Article

Spontaneous visualization and concept evaluation.

Published in:

Journal of the Academy of Marketing Science, 2007, v. 35, n. 3, p. 309, doi. 10.1007/s11747-007-0048-y

By:

Lehmann, Donald R.;
Stuart, Jennifer Ames;
Johar, Gita Venkataramani;
Thozhur, Anil

Publication type:

Article

Implications of an exogenous shock (COVID-19) on wine tourism business: A Portuguese winery perspective.

Published in:

Tourism & Hospitality Research, 2023, v. 23, n. 1, p. 113, doi. 10.1177/14673584221085214

By:

Guedes, Alexandre;
Niklas, Britta;
Back, Robin M;
Rebelo, João

Publication type:

Article

Effect of restaurant discount coupon depth on re-consumption willingness: A moderating role of brand image.

Published in:

Tourism & Hospitality Research, 2015, v. 15, n. 3, p. 193, doi. 10.1177/1467358415578470

By:

Lin, Mei Lan;
Yang, Jen-Te;
Wan, Chin-Sheng

Publication type:

Article

The Role of Visual Identity in Music Perception: A Talk with Specialists on Song Likability, Perceived Quality and Emotional Reactions.

Published in:

KOME, An International Journal of Pure Communication Inquiry, 2023, v. 11, n. 1, p. 110, doi. 10.17646/KOME.75672.94

By:

Cheţan, Adrian;
Iancu, Ioana

Publication type:

Article

Comunicar en positivo o negativo en el activismo social.

Published in:

Comunicar, 2020, v. 28, n. 62, p. 69, doi. 10.3916/C62-2020-06

By:

Pinazo-Calatayud, Daniel;
Nos-Aldás, Eloísa;
Agut-Nieto, Sonia

Publication type:

Article

Design variables and their reflection on industrial product personality and its connection to the user.

Published in:

Al-Academy, 2024, n. 112, p. 173, doi. 10.35560/jcofarts1386

By:

Baheel, Jasim Khazaal

Publication type:

Article

Website Quality of Entities Managing Nautical-Sports Facilities as a Leisure and Active Tourism Alternative.

Published in:

Journal of Tourism & Services, 2024, v. 15, n. 28, p. 210, doi. 10.29036/jots.v15i28.670

By:

Borrego-Balsalobre, Francisco-José;
Morales-Baños, Vicente;
Zurita-Ortega, Félix;
Díaz-Suárez, Arturo

Publication type:

Article

ИНСТРУМЕНТИ ЗА УПРАВЛЕНИЕ НА ИМИДЖА – ТЕОРЕТИЧНО И ЕМПИРИЧНО ПРОУЧВАНЕ НА БРАНДА.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2023, v. 19, n. 1, p. 103

By:

Михалева, Христина;
Атанасова, Светла

Publication type:

Article

ПИАР НА ДЕСТИНАЦИЯ В ИКОНОМИКАТА НА ПРЕЖИВЯВАНИЯТА.

Published in:

Management & Education / Upravlenie i Obrazovanie, 2019, v. 15, n. 2, p. 144

By:

Христова, Христина

Publication type:

Article