Works matching DE "INDUSTRIAL publicity"

Results: 1203

Objective Observation: A Socially Just Approach to Student Assessment.

Published in:

Communication Teacher, 2013, v. 27, n. 2, p. 94, doi. 10.1080/17404622.2013.770157

By:

Moineau, Suzanne;
Heisler, Lori

Publication type:

Article

An In-Depth Look at RACE: Creating a Public Relations Plan.

Published in:

Communication Teacher, 2013, v. 27, n. 2, p. 104, doi. 10.1080/17404622.2013.770156

By:

Luttrell, Regina

Publication type:

Article

What Do Excellent Service Promoters Do Differently?

Published in:

Service Industries Journal, 2001, v. 21, n. 4, p. 1, doi. 10.1080/714005047

By:

Kim Shyan Fam;
Merrilees, Bill

Publication type:

Article

The Selling of Rural America.

Published in:: Rural Sociology, 1983, v. 48, n. 4, p. 585
Publication type:: Article

PUBLIC RELATIONS AT THE CROSSROADS.

Published in:

Public Opinion Quarterly, 1944, v. 8, n. 4, p. 551, doi. 10.1086/265712

By:

Harlow, Rex F.

Publication type:

Article

ON BUYING PUBLIC RELATIONS.

Published in:

Public Opinion Quarterly, 1944, v. 8, n. 2, p. 226, doi. 10.1086/265683

By:

Baldwin, William H.;
Mayer, Raymond C.

Publication type:

Article

WARTIME PUBIC RELATIONS – A SURVEY.

Published in:

Public Opinion Quarterly, 1944, v. 8, n. 1, p. 94, doi. 10.1086/265670

By:

Belden, Clark

Publication type:

Article

WHAT THE WAR HAS DONE TO ADVERTISING.

Published in:

Public Opinion Quarterly, 1942, v. 6, n. 2, p. 195, doi. 10.1086/265544

By:

Powel, Harford

Publication type:

Article

The Brewing Industry's Program of Action.

Published in:

Public Opinion Quarterly, 1940, v. 4, n. 4, p. 657, doi. 10.1086/265445

By:

Badenhausen, Carl W.

Publication type:

Article

THE NEW YORK FAIR: ADVENTURE IN PROMOTION.

Published in:

Public Opinion Quarterly, 1939, v. 3, n. 4, p. 694, doi. 10.1086/265353

By:

Ainsworth, Gardner

Publication type:

Article

PRESS-AGENTS IRRITATE THE PRESS.

Published in:

Public Opinion Quarterly, 1938, v. 2, n. 4, p. 671

By:

Childs, Harwood L.;
Trenholm, Lee

Publication type:

Article

PUBLIC REPORTING IN THE AMERICAN STATES.

Published in:

Public Opinion Quarterly, 1938, v. 2, n. 2, p. 211, doi. 10.1086/265176

By:

Graves, W. Brooke

Publication type:

Article

ASSOCIATION OF PUBLICITY DIRECTORS.

Published in:

Public Opinion Quarterly, 1937, v. 1, n. 4, p. 139, doi. 10.1086/265137

By:

Baldwin, William H.

Publication type:

Article

THE "QUARTERLY" AND ITS FIELD.

Published in:

Public Opinion Quarterly, 1937, v. 1, n. 4, p. 132, doi. 10.1086/265135

By:

Saunders, Dero A.

Publication type:

Article

Are we measuring the same attitude? Understanding media effects on attitude towards advertising.

Published in:

Marketing Theory, 2007, v. 7, n. 4, p. 353, doi. 10.1177/1470593107083162

By:

Tan, Soo Jiuan;
Chia, Lily

Publication type:

Article

How Advertising Works: Alternative Situational and Attitudinal Explanations.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 91, doi. 10.1177/1470593104044088

By:

Peter W. Reed;
Michael T. Ewing

Publication type:

Article

Explaining the Special Case of Incongruity in Advertising: Combining Classic Theoretical Approaches.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 59, doi. 10.1177/1470593104044087

By:

Eun-Ju Lee;
David W. Schumann

Publication type:

Article

Advertising Theory: Reconceptualizing the Building Blocks.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 7, doi. 10.1177/1470593104044085

By:

Xiaoli Nan;
Ronald J. Faber

Publication type:

Article

Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence.

Published in:

Marketing Theory, 2004, v. 4, n. 1-2, p. 31, doi. 10.1177/1470593104044086

By:

Robert E. Smith;
Xiaojing Yang

Publication type:

Article

Revisiting the Influence of Campaign Tone on Turnout in Senate Elections.

Published in:

Political Analysis, 2006, v. 14, n. 2, p. 206, doi. 10.1093/pan/mpj003

By:

Robert A. Jackson;
Jason C. Sides

Publication type:

Article

Want PR?

Published in:: Marketing Research, 2008, v. 20, n. 4, p. 5
Publication type:: Article

FROM THE EDITOR.

Published in:

Marketing Research, 2004, v. 16, n. 1, p. 2

By:

Chakrapani, Chuck

Publication type:

Article

A CONCENTRATION INEQUALITY FOR THE K-MEDIAN PROBLEM.

Published in:

Mathematics of Operations Research, 1989, v. 14, n. 2, p. 189, doi. 10.1287/moor.14.2.189

By:

Rhee, Wansoo T.;
Talagrand, Michel

Publication type:

Article

Cultural Issues in Airline Crisis Communications.

Published in:

Asian Journal of Communication, 2003, v. 13, n. 2, p. 122, doi. 10.1080/01292980309364841

By:

Haruta, Amon;
Hallahan, Kirk

Publication type:

Article

Exploring Global Public Relations in a Korean Multinational Organization in the Context of Confucian Culture.

Published in:

Asian Journal of Communication, 2003, v. 13, n. 2, p. 65, doi. 10.1080/01292980309364839

By:

Hyo-Sook Kim

Publication type:

Article

AN EDITORIAL COMMENT.

Published in:

Journalism & Mass Communication Quarterly, 2006, v. 83, n. 1, p. 2, doi. 10.1177/107769900608300101

By:

Riffe, Daniel

Publication type:

Article

AN UPDATE ON SEX IN MAGAZINE ADVERTISING: 1983 TO 2003.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 823, doi. 10.1177/107769900408100407

By:

Reichert, Tom;
Carpenter, Courtney

Publication type:

Article

READERSHIP OF FREE COMMUNITY PAPERS AS A SOURCE OF ADVERTISING INFORMATION: A USES AND GRATIFICATIONS PERSPECTIVE.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 766, doi. 10.1177/107769900408100404

By:

Tsao, James C.;
Sibley, Stanley D.

Publication type:

Article

EXPLORING THE EFFECTS OF ONLINE ADVERTISING ON READERS' PERCEPTIONS OF ONLINE NEWS.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 4, p. 733, doi. 10.1177/107769900408100402

By:

Hyeseung Yang;
Oliver, Mary Beth

Publication type:

Article

PRSA: SCALE DEVELOPMENT FOR EXPLORING THE IMPETUS OF PUBLIC RELATIONS STRATEGIES.

Published in:

Journalism & Mass Communication Quarterly, 2004, v. 81, n. 2, p. 307, doi. 10.1177/107769900408100206

By:

Yi-Hui Huang

Publication type:

Article

MEASURING THE BOTTOM-LINE IMPACT OF CORPORATE PUBLIC RELATIONS.

Published in:

Journalism & Mass Communication Quarterly, 2000, v. 77, n. 2, p. 273, doi. 10.1177/107769900007700204

By:

Kim, Yungwook

Publication type:

Article

Company level localization and public affairs officers' educational background in Switzerland.

Published in:

Journal of Public Affairs (14723891), 2015, v. 15, n. 1, p. 98, doi. 10.1002/pa.1525

By:

Schilliger, Laura Kristina;
Seele, Peter

Publication type:

Article

Public affairs in Hungary today: summarized through the eyes of a practitioner.

Published in:

Journal of Public Affairs (14723891), 2014, v. 14, n. 1, p. 18, doi. 10.1002/pa.1501

By:

Kanyó, László

Publication type:

Article

Promoting eco manufacturing: an Australian case.

Published in:

Journal of Public Affairs (14723891), 2008, v. 8, n. 4, p. 233, doi. 10.1002/pa.298

By:

Dimitrov, Roumen

Publication type:

Article

Issue management: process versus progress.

Published in:

Journal of Public Affairs (14723891), 2006, v. 6, n. 1, p. 69, doi. 10.1002/pa.36

By:

Jaques, Tony

Publication type:

Article

The Voice of Business: Hill & Knowlton and Postwar Public Relations. (Book)

Published in:

2001

By:

Gutiérrez García, Elena

Publication type:

Book Review

Comunicaciones comerciales en España diez años después de la Ley General de Publicidad.

Published in:

Comunicación y Sociedad, 1998, v. 11, n. 1, p. 143

By:

Higueras, Inmaculada

Publication type:

Article

Spirituality in Advertising: A New Theoretical Approach.

Published in:

Journal of Media & Religion, 2009, v. 8, n. 1, p. 1, doi. 10.1080/15348420802670868

By:

Marmor-Lavie, Galit;
Stout, PatriciaA.;
Lee, Wei-Na

Publication type:

Article

Access Services Librarians: A Content Analysis of Job Advertisements, 1977-2004.

Published in:

Journal of Access Services, 2005, v. 3, n. 2, p. 15, doi. 10.1300/J204v03n02_02

By:

Frederiksen, Linda

Publication type:

Article

Symbolic Relationships in Advertisements.

Published in:

BRAND: Broad Research in Accounting, Negotiation & Distribution, 2017, v. 8, n. 1, p. 3

By:

Popescu, Costin

Publication type:

Article

Corporate Financial Advertising.

Published in:: 1981
Publication type:: Editorial

Integration of Advertising and Public Relations Curricula: A 2005 Status Report of Educator Perceptions.

Published in:

Journalism & Mass Communication Educator, 2006, v. 61, n. 1, p. 33, doi. 10.1177/107769580606100106

By:

Phyllis V.Larsen;
Len-Rios, Maria E.

Publication type:

Article

Advertising and Marketing in Cross-Functional Instruction.

Published in:

Journalism & Mass Communication Educator, 1995, v. 50, n. 1, p. 48, doi. 10.1177/107769589505000106

By:

Treise, Debbie;
Schumann, David

Publication type:

Article

Implications on the Practice and Study of Kenneth Burke's Idea of a "Public Relations Counsel with a Heart".

Published in:

Communication Quarterly, 2004, v. 52, n. 4, p. 420, doi. 10.1080/01463370409370210

By:

Smudde, Peter M.

Publication type:

Article

Influence of print advertising layout complexity on visual attention.

Published in:

Eurasian Business Review, 2016, v. 6, n. 2, p. 237, doi. 10.1007/s40821-015-0040-2

By:

Pilelienė, Lina;
Grigaliūnaitė, Viktorija

Publication type:

Article

Much ado about nothing?

Published in:

Feminist Media Studies, 2004, v. 4, n. 2, p. 147, doi. 10.1080/1468077042000251229

By:

Lemish, Dafna;
Lahav, Irit

Publication type:

Article

Audit Society, Practical Deconstruction and Strategic Public Relations.

Published in:

Parallax, 2004, v. 10, n. 2, p. 19, doi. 10.1080/1353464042000208495

By:

Valentine, Jeremy

Publication type:

Article

IMPACT OF PUBLICITY EFFORT AND VARIABLE ORDERING COST IN MULTI-PRODUCT ORDER QUANTITY MODEL OF UNITS LOST SALES DUE TO DETERIORATION.

Published in:

LogForum, 2018, v. 14, n. 3, p. 407, doi. 10.17270/J.LOG.2018.291

By:

Pattnaik, Monalisha;
Gahan, Padmabati

Publication type:

Article

Multi-platform media and the miracle of the loaves and fishes.

Published in:

Journal of Media Business Studies, 2015, v. 12, n. 1, p. 49, doi. 10.1080/16522354.2015.1027113

By:

Doyle, Gillian

Publication type:

Article

\THE ROLE OF AUDIENCE EXCLUSIVITY: A STUDY OF RADIO ADVERTISING PRICES.

Published in:

Journal of Media Business Studies, 2010, v. 7, n. 3, p. 37, doi. 10.1080/16522354.2010.11073510

By:

Ting, Carol

Publication type:

Article