Works matching DE "ADVERTISING endorsements"

Results: 808

Female tour leaders as advertising endorsers.

Published in:

Service Industries Journal, 2008, v. 28, n. 9, p. 1265, doi. 10.1080/02642060802230239

By:

Lin, Chin-Tsai;
Wang, Kuo-Ching;
Chen, Wen-Yu

Publication type:

Article

Exploring the impact of TV advertising and social media influencers in culinary marketing.

Published in:

Journal of Enterprise & Development (JED), 2024, v. 6, n. 1, p. 172

By:

Timothy, Chelsy Angelia;
Shinta, Shinta;
Fransiska, Fransiska;
Angelita, Fifi

Publication type:

Article

Optimizing Law Enforcement in the Case of Online Gambling Promoters/Endorsements.

Published in:

Media Iuris, 2025, v. 8, n. 1, p. 73, doi. 10.20473/mi.v8i1.59348

By:

Cokronegoro, Haryo;
Prasetyo, Handoyo

Publication type:

Article

THE INFLUENCE OF PRODUCT QUALITY, CELEBRITY ENDORSERS AND WORD OF MOUTH ON THE DECISION TO PURCHASE GARNIER SAKURA WHITE DAY CREAM IN PEJATEN VILLAGE, SELATAN JAKARTA.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 3, p. 971, doi. 10.46799/jss.v5i3.849

By:

Farida, Ratna;
Hardini, Resti;
Digdowiseiso, Kumba

Publication type:

Article

The Influence of Product Quality, Brand Image and Celebrity Endorsers on the Decision to Purchase Sunsilk Shampoo at Indomaret South Jakarta Sunday Market Area.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 680, doi. 10.46799/jss.v5i2.808

By:

Yunita, Mega;
Elwisam;
Digdowiseiso, Kumba;
Wan Ismail, Wan Nur Syahida

Publication type:

Article

The Influence of Brand Image, Celebrity Endorser and Price Perception pn The Purchase Decision of Yamaha Mio Motorcycles.

Published in:

Journal of Social Science (2720-9938), 2024, v. 5, n. 2, p. 489, doi. 10.46799/jss.v5i2.796

By:

Sjoekri, Nurwin;
Krisnandi, Herry;
Digdowiseiso, Kumba;
Mohamed, Monizaihasra

Publication type:

Article

Practitioners’ celebrity endorser selection criteria in South Korea: an empirical analysis using the Analytic Hierarchy Process.

Published in:

Asian Journal of Communication, 2017, v. 27, n. 3, p. 285, doi. 10.1080/01292986.2017.1284247

By:

Kim, Bongchul;
Kim, Jooyoung;
Kim, Hana;
Choi, Myungil

Publication type:

Article

Understanding Celebrity Endorsers in Cross-cultural Contexts: A Content Analysis of South Korean and US Newspaper Advertising.

Published in:

Asian Journal of Communication, 2005, v. 15, n. 2, p. 133, doi. 10.1080/01292980500118292

By:

Paek, Hye-Jin

Publication type:

Article

« MON TRAVAIL : CRÉATRICE DE CONTENUS ENGAGÉE »: Enjeux de la professionnalisation de la prescription écoresponsable sur les réseaux socionumériques.

Published in:: Socio-économie du Travail, 2022, n. 11, p. 95
Publication type:: Article

Impact of Advertisements on Philippine Financial Service Firms' Stock Returns.

Published in:

Philippine Management Review, 2021, v. 28, p. 25

By:

Centeno, Dave D. G.;
Yusoph, Al-Habbyel B.

Publication type:

Article

The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia.

Published in:

Cogent Business & Management, 2024, v. 11, n. 1, p. 1, doi. 10.1080/23311975.2024.2336637

By:

Febriyantoro, Mohamad Trio;
Mulyadi, Tirta;
Hendrayani, Eka;
Kadir, Rifadli D.;
Kraugusteeliana, Kraugusteeliana;
Qoriani, Hersa Farida;
Fageh, Achmad

Publication type:

Article

ONCE UPON A SUBCULTURE.

Published in:

Journal of Sport & Social Issues, 1997, v. 21, n. 4, p. 363, doi. 10.1177/019372397021004004

By:

Spencer, Nancy E.

Publication type:

Article

Who Is the Celebrity in Advertising? Understanding Dimensions of Celebrity Images.

Published in:

Journal of Popular Culture (Wiley-Blackwell), 2007, v. 40, n. 2, p. 304, doi. 10.1111/j.1540-5931.2007.00380.x

By:

CHOI, SEJUNG MARINA;
RIFON, NORA J.

Publication type:

Article

MISCELLANEOUS.

Published in:: Journal of Education, 1886, v. 23, n. 3, p. 46
Publication type:: Article

Home Items and Topic.

Published in:: Journal of Education, 1885, v. 21, n. 21, p. 335
Publication type:: Article

SWASEY'S BLACKBOARDS.

Published in:

Journal of Education, 1885, v. 21, n. 21, p. 335

By:

Boyden, A. G.

Publication type:

Article

ADVERTISING CHEATS.

Published in:: Journal of Education, 1884, v. 20, n. 15, p. 255
Publication type:: Article

PUBLISHER'S NOTES.

Published in:: Journal of Education, 1881, v. 13, n. 11, p. 188
Publication type:: Article

Public policy issues in the marketing of seals of approval for food.

Published in:

Journal of Consumer Affairs, 1993, v. 27, n. 2, p. 397, doi. 10.1111/j.1745-6606.1993.tb00755.x

By:

Bennett, James T.;
McCrohan, Kevin F.

Publication type:

Article

The effectiveness of celebrity endorsements: a meta-analysis.

Published in:

Journal of the Academy of Marketing Science, 2017, v. 45, n. 1, p. 55, doi. 10.1007/s11747-016-0503-8

By:

Knoll, Johannes;
Matthes, Jörg

Publication type:

Article

Human brands and mutual choices: an investigation of the marketing assistant professor job market.

Published in:

Journal of the Academy of Marketing Science, 2013, v. 41, n. 6, p. 722, doi. 10.1007/s11747-013-0341-x

By:

Zamudio, César;
Wang, Yu;
Haruvy, Ernan

Publication type:

Article

Voters' voting intention: The salience of celebrity endorsement—Evidence from Ghana.

Published in:

Journal of Public Affairs (14723891), 2022, v. 22, p. 1, doi. 10.1002/pa.2803

By:

Arkorful, Vincent Ekow;
Lugu, Benjamin Kweku;
Tetteh, Evans;
Arkorful, Vincent Ansah

Publication type:

Article

Political campaigns in South Africa: Does celebrity endorsement influence the intention to vote?

Published in:

Journal of Public Affairs (14723891), 2021, v. 21, n. 2, p. 1, doi. 10.1002/pa.2225

By:

Madinga, Nkosivile Welcome;
Maziriri, Eugine Tafadzwa;
Mototo, Lebogang Thato;
Chuchu, Tinashe

Publication type:

Article

Delegitimizing the enemy: framing, tactical innovation, and blunders in the battle for the Arctic.

Published in:

Social Movement Studies, 2019, v. 18, n. 2, p. 171, doi. 10.1080/14742837.2018.1555750

By:

Hein, James Everett;
Chaudhri, Vidhi

Publication type:

Article

A Phantasmic Experience: Narrative Connection of Dead Celebrities in Advertisements.

Published in:

Culture, Theory & Critique, 2014, v. 55, n. 3, p. 383, doi. 10.1080/14735784.2014.880933

By:

Hudak, Kasey Clawson

Publication type:

Article

The Endorsement Potential Also Rises: The Merchandising of Ernest Hemingway.

Published in:

1994

By:

Ray, Nina M.

Publication type:

Literary Criticism

Miguel Caballero: Marketing Strategy of Colombian Bulletproof Fashion Brand.

Published in:

FIIB Business Review, 2021, v. 10, n. 2, p. 102, doi. 10.1177/2319714520988833

By:

Ahmed, Jashim Uddin;
Tarannum, Tasnim;
Ahmed, Asma;
Mim, Kazi Pushpita

Publication type:

Article

Artistic Endorsers are Catalysts for Airlines to Attract Passengers.

Published in:

Journal of Tourism & Services, 2021, v. 12, n. 23, p. 44, doi. 10.29036/jots.v12i23.269

By:

Ku, Edward C. S.

Publication type:

Article

I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer's role in building consumer self confidence.

Published in:

Journal of Global Scholars of Marketing Science, 2024, v. 34, n. 3, p. 416, doi. 10.1080/21639159.2023.2290505

By:

Bennett, Delancy H.S.;
Ruvalcaba, Cecilia

Publication type:

Article

Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions.

Published in:

Journal of Global Scholars of Marketing Science, 2023, v. 33, n. 2, p. 186, doi. 10.1080/21639159.2022.2080093

By:

Arora, Nilesh;
Prashar, Sanjeev;
Vijay, T. Sai;
Parsad, Chandan

Publication type:

Article

Clicks and purchase effects of an embedded, social-media, platform endorsement in internet advertising.

Published in:

Journal of Global Scholars of Marketing Science, 2019, v. 29, n. 3, p. 343, doi. 10.1080/21639159.2019.1622437

By:

Woodside, Arch G.;
Bernal Mir, Pedro

Publication type:

Article

Building brand awareness: The role of celebrity endorsement in advertisements.

Published in:

Journal of Global Scholars of Marketing Science, 2018, v. 28, n. 4, p. 363, doi. 10.1080/21639159.2018.1509366

By:

Rahman, Rehenuma

Publication type:

Article

How gullible are we?

Published in:

British Dental Journal, 2012, v. 213, n. 8, p. 373, doi. 10.1038/sj.bdj.2012.932

By:

Hancocks, Stephen

Publication type:

Article

A Baby Formula Designed for Chinese Babies: Content Analysis of Milk Formula Advertisements on Chinese Parenting Apps.

Published in:

Journal of Medical Internet Research, 2019, v. 21, n. 11, p. N.PAG, doi. 10.2196/14219

By:

Zhao, Jing;
Li, Mu;
Freeman, Becky

Publication type:

Article

PERCEPTION ON CELEBRITY ENDORSEMENT TOWARDS PURCHASE INTENTION OF BOOST AMONG THE CONSUMERS OF CUDDALORE DISTRICT.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2023, v. 14, n. 1, p. 1

By:

KRISHNAKUMAR, R.;
M., TAMILARASI

Publication type:

Article

A STUDY ON THE INFLUENCE OF CELEBRITY ENDORSEMENT ON WOMEN'S PURCHASE BEHAVIOUR FOR BEAUTY CARE PRODUCTS.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2021, v. 12, n. 10, p. 1

By:

TIWARI, P. N.;
MANRAL, JYOTI

Publication type:

Article

A STUDY ON IMPACT OF CELEBRITY ENDORSEMENT AMONG CONSUMERS BUYING MULTI-BRAND PRODUCTS IN COIMBATORE DISTRICT.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2021, v. 12, n. 3, p. 6

By:

KUMAR, P. VIMAL;
PARASAKTHI, D.

Publication type:

Article

IMPACT OF CELEBRITY ATTRIBUTES ON CONSUMERS BUYING DECISION WITH SPECIAL REFERENCE TO TWO WHEELER.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2018, v. 9, n. 2, p. 25

By:

RAJNI

Publication type:

Article

CELEBRITY ENDORSEMENT: A REVIEW AND RESEARCH AGENDA.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2017, v. 8, n. 7, p. 49

By:

NANDA, AJIT KUMAR;
KHANDELWAL, PUSHPENDRA

Publication type:

Article

A STUDY ON CUSTOMER PREFERENCE OF HEALTH DRINKS WITH SPECIAL REFERENCE TO "BOOST" IN MANNARGUDI TOWN.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2017, v. 8, n. 5, p. 74

By:

ANNAMMAL, J.;
KARTHIGA, S.

Publication type:

Article

THE IMPACT OF CELEBRITY ENDORSEMENT ON BRAND POSITIONING: AN EMPIRICAL RESEARCH.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 10, p. 85

By:

KUMAR, SWAROOP

Publication type:

Article

A LITERATURE REVIEW ON EFFECTIVENESS OF CELEBRITY ENDORSEMENT FOR THE SOCIAL CAUSE.

Published in:

CLEAR International Journal of Research in Commerce & Management, 2016, v. 7, n. 3, p. 1

By:

KUMAR, A. PRABHU;
KALIDAS, K.;
ABBAS, JAVID

Publication type:

Article

CRYPTO-INFLUENCER LIABILITY.

Published in:

William & Mary Business Law Review, 2025, v. 16, n. 2, p. 345

By:

PECHARSKY, NICOLE;
YAHYA, MOIN A.

Publication type:

Article

The development and uptake of the Joint Position Statement on the role of professional medical writers.

Published in:

European Science Editing, 2018, v. 44, n. 4, p. 83, doi. 10.20316/ESE.2018.44.18008

By:

Gertel, Art;
Winchester, Christopher;
Woolley, Karen;
Yarker, Yvonne

Publication type:

Article

EXECUTION OF ADVERTISING AND CELEBRITY ENDORSEMENT.

Published in:

Communication Today, 2016, v. 7, n. 1, p. 92

By:

MIKULÁŠ, Peter;
SVĚTLÍK, Jaroslav

Publication type:

Article

Putting Her on the Shelf.

Published in:

Feminist Media Studies, 2015, v. 15, n. 6, p. 992, doi. 10.1080/14680777.2015.1033639

By:

Vesey, Alyxandra

Publication type:

Article

Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic Groups.

Published in:

Journal of Marketing Development & Competitiveness, 2024, v. 18, n. 1, p. 1, doi. 10.33423/jmdc.v18i1.6818

By:

Chapa, Sindy;
Khan, Talalah

Publication type:

Article

Influential Article Review - On Instagram, Endorsers' Digital Marketing Campaigns.

Published in:

Journal of Marketing Development & Competitiveness, 2021, v. 15, n. 4, p. 15

By:

Wilkes, Shiloh;
Chapman, Carmel;
Mccall, Lyndsey

Publication type:

Article

名人代言对目的地品牌至爱的影响 ——信源可靠性和匹配性假设视角.

Published in:

Tourism Tribune / Lvyou Xuekan, 2021, v. 36, n. 9, p. 60, doi. 10.19765/j.cnki:1002-5006.2020.00.014

By:

张辉;
徐红罡;
黎芸妃

Publication type:

Article

Doctors blame celebrity endorsement of tobacco for high incidence of mouth cancer.

Published in:: IDA Times, 2016, v. 12, n. 5, p. 4
Publication type:: Article