Advancing the science of marketing.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 205, doi. 10.1007/s11002-024-09745-3
- By:
- Publication type:
- Article
Works matching DE "AMERICAN Marketing Association"
Results: 306
1
2
Creating a beautiful life.
- Published in:
- Marketing Letters, 2025, v. 36, n. 2, p. 193, doi. 10.1007/s11002-024-09742-6
- By:
- Publication type:
- Article
3
Marketing-as-practice: A framework and research agenda for value-creating marketing activity.
- Published in:
- Marketing Theory, 2023, v. 23, n. 2, p. 185, doi. 10.1177/14705931221123949
- By:
- Publication type:
- Article
4
Redefining the market: A treatise on exchange and shared understanding.
- Published in:
- Marketing Theory, 2018, v. 18, n. 4, p. 435, doi. 10.1177/1470593118777904
- By:
- Publication type:
- Article
5
On defining marketing: finding a new roadmap for marketing.
- Published in:
- Marketing Theory, 2006, v. 6, n. 4, p. 395, doi. 10.1177/1470593106069930
- By:
- Publication type:
- Article
6
ART Forum Needs to Elevate the Banner of Relevance.
- Published in:
- Marketing Research, 2012, v. 24, n. 4, p. 39
- By:
- Publication type:
- Article
7
Anatomy of a Censorship.
- Published in:
- Marketing Research, 2012, v. 24, n. 4, p. 32
- By:
- Publication type:
- Article
8
A Taxonomy and Assessment of Current Market Research Conferences in North America: A Bayesian Approach to Modeling the Conference Selection Dynamic.
- Published in:
- Marketing Research, 2012, v. 24, n. 4, p. 36
- By:
- Publication type:
- Article
9
FROM THE AMA CEO.
- Published in:
- 2012
- By:
- Publication type:
- Editorial
10
From Information to Theory.
- Published in:
- 2012
- By:
- Publication type:
- Opinion
11
Clients, like providers, must be proficient researchers.
- Published in:
- Marketing Research, 2002, v. 14, n. 3, p. 38
- Publication type:
- Article
12
Overshadowing the black box debate.
- Published in:
- Marketing Research, 2002, v. 14, n. 3, p. 39
- By:
- Publication type:
- Article
13
Quo Vadis, Marketing Research?
- Published in:
- Marketing Research, 2000, v. 12, n. 1, p. 36
- By:
- Publication type:
- Article
14
Fostering professionalism.
- Published in:
- Marketing Research, 1997, v. 9, n. 1, p. 24
- By:
- Publication type:
- Article
15
FROM THE EDITOR.
- Published in:
- Marketing Research, 1993, v. 5, n. 3, p. 1
- By:
- Publication type:
- Article
16
AMA forms professional development subsidiary.
- Published in:
- Marketing Research, 1993, v. 5, n. 3, p. 5
- By:
- Publication type:
- Article
17
The new AMA Foundation.
- Published in:
- Marketing Research, 1993, v. 5, n. 3, p. 4
- By:
- Publication type:
- Article
18
Professional Development: The chapter connection.
- Published in:
- Marketing Research, 1993, v. 5, n. 2, p. 57
- By:
- Publication type:
- Article
19
Contribute to the professional development of your clients.
- Published in:
- Marketing Research, 1992, v. 4, n. 3, p. 64
- By:
- Publication type:
- Article
20
Marketing Research today:.
- Published in:
- Marketing Research, 1992, v. 4, n. 3, p. 6
- By:
- Publication type:
- Article
21
The 'Professionalization' of Marketing.
- Published in:
- Marketing Research, 1992, v. 4, n. 2, p. 56
- By:
- Publication type:
- Article
22
Certification Through Professional Development.
- Published in:
- Marketing Research, 1991, v. 3, n. 4, p. 63
- By:
- Publication type:
- Article
23
Professional Development and the American Marketing Association, Part III.
- Published in:
- Marketing Research, 1991, v. 3, n. 2, p. 63
- By:
- Publication type:
- Article
24
Professional Development and the American Marketing Association.
- Published in:
- Marketing Research, 1990, v. 2, n. 4, p. 63
- By:
- Publication type:
- Article
25
Does Ethics Fit into the Certification Concept?
- Published in:
- Marketing Research, 1990, v. 2, n. 2, p. 68
- By:
- Publication type:
- Article
26
What About Certification? Is It Needed and Is It Wanted?
- Published in:
- Marketing Research, 1990, v. 2, n. 1, p. 73
- By:
- Publication type:
- Article
27
FROM THE EDITOR.
- Published in:
- Marketing Research, 1989, v. 1, n. 4, p. 1
- By:
- Publication type:
- Article
28
How Can I Begin My Professional Development? Some Help From the AMA!
- Published in:
- Marketing Research, 1989, v. 1, n. 4, p. 51
- By:
- Publication type:
- Article
29
Putting Us to the Test.
- Published in:
- 1989
- By:
- Publication type:
- Editorial
30
Certification or Professional Development? That's the Question; Now, What's the Answer?
- Published in:
- Marketing Research, 1989, v. 1, n. 1, p. 50
- By:
- Publication type:
- Article
31
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges.
- Published in:
- Journal of the Academy of Marketing Science, 2022, v. 50, n. 5, p. 915, doi. 10.1007/s11747-022-00848-9
- By:
- Publication type:
- Article
32
Conceptualising a contemporary marketing mix for sustainable tourism.
- Published in:
- Journal of Sustainable Tourism, 2011, v. 19, n. 8, p. 953, doi. 10.1080/09669582.2011.584625
- By:
- Publication type:
- Article
33
Biomarketing strategy and tactics 101: Part III of III.
- Published in:
- Journal of Commercial Biotechnology, 2012, v. 18, n. 4, p. 75, doi. 10.5912/jcb476
- By:
- Publication type:
- Article
34
Biomarketing strategy and tactics 101: Part II of III.
- Published in:
- Journal of Commercial Biotechnology, 2012, v. 18, n. 3, p. 43, doi. 10.5912/jcb475
- By:
- Publication type:
- Article
35
Biomarketing strategy and tactics 101: Part I of III.
- Published in:
- Journal of Commercial Biotechnology, 2012, v. 18, n. 1, p. 53, doi. 10.5912/jcb474
- By:
- Publication type:
- Article
36
PROGRAMMED FOR HEALTH.
- Published in:
- 2014
- By:
- Publication type:
- Excerpt
37
Advertising Gone to Far?
- Published in:
- Marketing Health Services, 2008, v. 28, n. 4, p. 20
- By:
- Publication type:
- Article
38
Up Next.
- Published in:
- 2002
- Publication type:
- Proceeding
39
Up Next.
- Published in:
- 2002
- Publication type:
- Proceeding
40
A Fond Farewell.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 3, p. 3
- By:
- Publication type:
- Article
41
Up Next.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 4
- Publication type:
- Article
42
A New Era for Marketing Health Services.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 48
- By:
- Publication type:
- Article
43
The Readers Speak.
- Published in:
- Marketing Health Services, 2002, v. 22, n. 2, p. 3
- By:
- Publication type:
- Article
44
Alienation from the Marketplace.
- Published in:
- Journal of the Academy of Marketing Science, 1977, v. 5, n. 3, p. 233, doi. 10.1007/BF02729507
- By:
- Publication type:
- Article
45
El concepto de Marketing: pasado y presente.
- Published in:
- Revista de Ciencias Sociales (13159518), 2008, v. 14, n. 2, p. 391
- By:
- Publication type:
- Article
46
Ethical Decision Making: An Investigation of Services Marketing Professionals.
- Published in:
- Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798
- By:
- Publication type:
- Article
47
Personal and Professional Values Underlying the Ethical Judgments of Marketers.
- Published in:
- Journal of Business Ethics, 1993, v. 12, n. 7, p. 525, doi. 10.1007/BF00872374
- By:
- Publication type:
- Article
48
The American Marketing Association Code of Ethics: Instructions for Marketers.
- Published in:
- Journal of Business Ethics, 1992, v. 11, n. 12, p. 923, doi. 10.1007/BF00871958
- By:
- Publication type:
- Article
49
Business Ethics: A Cross-cultural Comparison of Managers' Attitudes.
- Published in:
- Journal of Business Ethics, 1987, v. 6, n. 4, p. 289, doi. 10.1007/BF00382938
- By:
- Publication type:
- Article
50
Journal of International Marketing Editorial Board.
- Published in:
- Journal of International Marketing, 2006, v. 14, n. 4, p. i, doi. 10.1509/jimk.14.4.i
- Publication type:
- Article