Works matching IS 1069031X AND DT 2020 AND VI 28 AND IP 3
Results: 5
The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America.
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- Journal of International Marketing, 2020, v. 28, n. 3, p. 21, doi. 10.1177/1069031X20943533
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- Article
Introduction to the Special Issue on Marketing in a Globalized World: Challenges and Opportunities.
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- Journal of International Marketing, 2020, v. 28, n. 3, p. 1, doi. 10.1177/1069031X20941510
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- Article
Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture.
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- Journal of International Marketing, 2020, v. 28, n. 3, p. 3, doi. 10.1177/1069031X20936278
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- Article
Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers' Adoption Intentions.
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- Journal of International Marketing, 2020, v. 28, n. 3, p. 64, doi. 10.1177/1069031X20920869
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- Article
Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo.
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- Journal of International Marketing, 2020, v. 28, n. 3, p. 40, doi. 10.1177/1069031X20910112
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- Article