Works matching Services marketing
Results: 5000
Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image.
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- Revista CEA, 2021, v. 7, n. 14, p. 1, doi. 10.22430/24223182.1646
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- Article
Exit services marketing - enter service marketing.
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- Journal of Customer Behaviour, 2007, v. 6, n. 2, p. 113, doi. 10.1362/147539207X223357
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- Article
Does the marketing curriculum reflect the importance of services marketing for practitioners?
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- Marketing Review, 2007, v. 7, n. 2, p. 171, doi. 10.1362/146934707X198876
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- Article
Unifying Service Marketing and Operations With Service Experience Management.
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- Journal of Service Research, 2009, v. 11, n. 4, p. 389, doi. 10.1177/1094670509333595
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- Article
Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives.
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- Journal of Service Research, 2004, v. 7, n. 1, p. 20, doi. 10.1177/1094670504266131
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- Article
Marketing Tourism Services in Romania. The Opportunities and Challenges of the Current Context.
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- Ovidius University Annals, Series Economic Sciences, 2012, v. 12, n. 1, p. 1045
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- Article
STVARANJE VREDNOSTI U MARKETINGU USLUGA.
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- Economic Themes, 2009, v. 47, n. 3, p. 43
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- Article
MARKETING OF LIBRARY AND INFORMATION SERVICES: A STRATEGIC PERSPECTIVE.
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- Vision (09722629), 2007, v. 11, n. 2, p. 23, doi. 10.1177/097226290701100204
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- Article
MARKETING INFORMATION PRODUCTS AND SERVICES IN THE LIBRARIES OF PUBLIC SECTOR UNIVERSITIES OF JAMSHORO.
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- Grassroots (1726-0396), 2016, v. 50, n. 2, p. 71
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- Article
MARKETING STRATEGIES FOR INFORMATION SERVICES: A CASE STUDY OF THE INSTITUTE OF CHARTERED ACCOUNTANTS (GHANA) LIBRARY AND INFORMATION SERVICES.
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- 2014
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- Case Study
Marketing Strategies for Information Services: a Case Study of the Institute of Chartered Accountants (Ghana) Library and Information Services.
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- 2014
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- Case Study
Relationship Marketing of Services- Perspectives from 1983 and 2000.
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- Journal of Relationship Marketing, 2002, v. 1, n. 1, p. 59, doi. 10.1300/J366v01n01_05
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- Article
Mapping marketing library services related literature in LIS open access journals.
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- Library Philosophy & Practice, 2012, p. 1
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- Article
Analysis of Services Marketing Mix and Competitive Advantage and Its Effect on Customer Loyalty (Survey on Customer Go-Jek in Bandung).
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- KnE Social Sciences, 2018, v. 2018, p. 1113, doi. 10.18502/kss.v3i10.3453
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- Article
Investigation of agency agreement formation: new opportunities for marketing relationship development in service industries.
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- Service Industries Journal, 2010, v. 30, n. 2, p. 149, doi. 10.1080/02642060802116347
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- Article
Tο marketing υπηρεσιών υγείας Η περίπτωση του ιατρικού τουρισμού
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- Archives of Hellenic Medicine / Arheia Ellenikes Iatrikes, 2018, v. 35, n. 6, p. 815
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- Article
LES FONDEMENTS DU MARKETING DES SERVICES : EXAMEN CRITIQUE ET ÉVOLUTION.
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- Revue Française du Marketing, 2007, n. 212, p. 53
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- Article
Relationship marketing and CRM: a financial services case study.
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- Journal of Strategic Marketing, 2004, v. 12, n. 2, p. 111, doi. 10.1080/0965254042000215177
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- Article
Promoting Problem-Based Learning in Retailing and Services Marketing Course Curricula With Reality Television.
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- Journal of Education for Business, 2015, v. 90, n. 4, p. 182, doi. 10.1080/08832323.2015.1014456
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- Article
The Role of Patient Satisfaction in the Development of Health Care Services Marketing.
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- Nosileftiki, 2009, v. 48, n. 1, p. 105
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- Article
The Complexities of Perceived Risk in Cross-Cultural Services Marketing.
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- Journal of International Marketing, 2008, v. 16, n. 1, p. 120, doi. 10.1509/jimk.16.1.120
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- Article
Marketing Models of Service and Relationships.
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- Marketing Science, 2006, v. 25, n. 6, p. 560, doi. 10.1287/mksc.1050.0139
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- Article
Communications and the Reality of Marketing in Professional Service Firms.
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- International Journal of Advertising, 1990, v. 9, n. 4, p. 283, doi. 10.1080/02650487.1990.11107159
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- Article
Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough.
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- Journal of Marketing Management, 2009, v. 25, n. 3-4, p. 227, doi. 10.1362/026725709X429737
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- Article
Entertainment services marketing.
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- Bulletin of the Transilvania University of Brasov, Series V: Economic Sciences, 2017, v. 10, n. 2, p. 57
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- Article
Services Marketing: Where Does It Fit in the Curriculum.
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- Marketing Education Review, 1992, v. 2, n. 1, p. 21, doi. 10.1080/10528008.1992.11488347
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- Article
The Marketing Curriculum: The Time Is Right for Services Marketing Education.
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- Marketing Education Review, 1991, v. 1, n. 3, p. 7, doi. 10.1080/10528008.1991.11488329
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- Article
PROFESIONALIŲ PASLAUGŲ TEIKĖJO KOMPETENCIJOS KAIP PROFESIONALIŲ PASLAUGŲ MARKETINGO OBJEKTAS.
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- Economics & Management, 2009, p. 498
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- Article
Toward a Theory of International Services: Marketing Intangibles in a World of Nations.
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- Journal of International Marketing, 1996, v. 4, n. 2, p. 9, doi. 10.1177/1069031X9600400203
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- Article
MARKETING OF PROFESSIONAL PROJECT SERVICES: AN EXPLORATORY STUDY OF THE ROLE OF OPERANT RESOURCES IN THE CONTEXT OF ARCHITECTURAL FIRMS.
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- Marketing Management Journal, 2007, v. 17, n. 1, p. 95
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- Article
Ethical Decision Making: An Investigation of Services Marketing Professionals.
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- Journal of Business Ethics, 1996, v. 15, n. 6, p. 635, doi. 10.1007/BF00411798
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- Article
Services Marketing: The Case of Museums.
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- Service Industries Journal, 1994, v. 14, n. 2, p. 190, doi. 10.1080/02642069400000022
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- Article
Problems and Strategies in Services Marketing.
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- Journal of Marketing, 1985, v. 49, n. 2, p. 33, doi. 10.1177/002224298504900203
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- Article
Marketing Professional Services.
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- Journal of Marketing, 1977, v. 41, n. 1, p. 71, doi. 10.2307/1250494
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- Article
Marketing Activities in the Service Industries.
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- Journal of Marketing, 1974, v. 38, n. 4, p. 65, doi. 10.2307/1250394
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- Article
Relationship Marketing of Services--Growing Interest, Emerging Perspectives.
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- Journal of the Academy of Marketing Science, 1995, v. 23, n. 4, p. 236, doi. 10.1177/009207039502300402
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- Article
Observational Data Collection Methods for Services Marketing: An Overview.
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- Journal of the Academy of Marketing Science, 1992, v. 20, n. 3, p. 217, doi. 10.1007/BF02723408
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- Article
A Framework for Conducting a Services Marketing Audit.
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- Journal of the Academy of Marketing Science, 1991, v. 19, n. 3, p. 255, doi. 10.1007/BF02726500
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- Article
Development of a Taxonomy of Services to Gain Strategic Marketing Insights.
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- Journal of the Academy of Marketing Science, 1990, v. 18, n. 1, p. 43, doi. 10.1007/BF02729761
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- Article
Willing Volunteers or Unwilling Conscripts? Professionals and Marketing in Service Organisations.
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- Journal of Marketing Management, 2001, v. 17, n. 5-6, p. 559, doi. 10.1362/026725701323366935
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- Article
Advertising Intimacy: Relationship Marketing and The Services Consumer.
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- Journal of Advertising, 1997, v. 26, n. 4, p. 7, doi. 10.1080/00913367.1997.10673532
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- Article
Marketing High Tech Services.
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- Review of Business, 2003, v. 24, n. 1, p. 10
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- Article
Marketing reference services.
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- Reference Librarian, 1995, n. 49/50, p. 45, doi. 10.1300/j120v23n49_04
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- Article
THE IMPACT OF INTERNAL COMMUNICATION AND COLLABORATION BETWEEN OPERATIONS AND MARKETING ON NEW SERVICE DEVELOPMENT.
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- Journal of Services Research, 2011, v. 11, n. 1, p. 61
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- Article
COGNITIVE DISSONANCE AND THE MARKETING OF SERVICES: SOME ISSUES.
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- Journal of Services Research, 2008, v. 8, n. 2, p. 31
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- Article
Use of Social Media in Marketing of Library and Information Services in Bangladesh.
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- DESIDOC Journal of Library & Information Technology, 2015, v. 35, n. 4, p. 299, doi. 10.14429/djlit.35.4.8455
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- Article
Blogs on Marketing Library Services.
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- DESIDOC Journal of Library & Information Technology, 2012, v. 32, n. 2, p. 186, doi. 10.14429/djlit.32.2.1598
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- Article
SERVICES MARKETING: A SELECT BIBLIOGRAPHY.
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- 2007
- Publication type:
- Bibliography
Marketing Professional Appraisal Services.
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- Appraisal Journal, 1983, v. 51, n. 2, p. 225
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- Article
An Exploratory Study of the Application of Internal Marketing in Professional Service Organizations.
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- Services Marketing Quarterly, 2009, v. 30, n. 3, p. 195, doi. 10.1080/15332960902993460
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- Publication type:
- Article