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Analysing Customers Reactions on Social Media Promotional Campaigns: A Text-mining Approach.
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- Paradigm (09718907), 2018, v. 22, n. 1, p. 80, doi. 10.1177/0971890718759163
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- Article
Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM): An Empirical Study.
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- Paradigm (09718907), 2018, v. 22, n. 1, p. 65, doi. 10.1177/0971890718758201
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- Article
An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation.
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- Paradigm (09718907), 2018, v. 22, n. 1, p. 46, doi. 10.1177/0971890718758200
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- Publication type:
- Article
Gender Stereotyping of Leadership: A Study of Transformational Leadership and Commitment in Public Sector Banks in India.
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- Paradigm (09718907), 2018, v. 22, n. 1, p. 30, doi. 10.1177/0971890718758199
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- Publication type:
- Article
Goods and Service Tax: Economic Revival of India.
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- Paradigm (09718907), 2018, v. 22, n. 1, p. 17, doi. 10.1177/0971890718758198
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- Publication type:
- Article
Students as Valuable Customers: Integrating a Social Media Marketing Platform into Customer Relationship Management Capabilities for Marketing Higher Education Services.
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- Paradigm (09718907), 2018, v. 22, n. 1, p. 1, doi. 10.1177/0971890718758197
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- Article