Target marketing in the health services industry: the value of journeying off the beaten path.
- Published in:
- 2018
- By:
- Publication type:
- journal article
Works matching Target marketing
Results: 2584
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2
Consumer Evaluation of Target Marketing to the Bottom of the Pyramid.
- Published in:
- Journal of International Consumer Marketing, 2014, v. 26, n. 1, p. 58, doi. 10.1080/08961530.2014.848084
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- Publication type:
- Article
3
TARGET MARKETING OF SMALL-SCALE FESTIVAL ATTENDEES: A SCOPING STUDY.
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- Event Management, 2019, v. 23, n. 3, p. 483, doi. 10.3727/152599518X15403853721420
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- Publication type:
- Article
4
The value of purchase history data in target marketing.
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- Marketing Science, 1996, v. 15, n. 4, p. 321, doi. 10.1287/mksc.15.4.321
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- Publication type:
- Article
5
Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models.
- Published in:
- Journal of Marketing Research (JMR), 2020, v. 57, n. 6, p. 999, doi. 10.1177/0022243720952410
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- Publication type:
- Article
6
Wearout Effects in Target Marketing.
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- Marketing Letters, 1996, v. 7, n. 3, p. 275, doi. 10.1007/BF00435743
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- Publication type:
- Article
7
Student Target Marketing Strategies for Universities.
- Published in:
- Journal of College Admission, 2007, n. 196, p. 14
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- Publication type:
- Article
8
A novel response model and target selection method with applications to marketing.
- Published in:
- Australian & New Zealand Journal of Statistics, 2024, v. 66, n. 1, p. 48, doi. 10.1111/anzs.12406
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- Publication type:
- Article
9
Copywriting Marketing in Reaching the Target Market.
- Published in:
- KnE Social Sciences, 2023, p. 466, doi. 10.18502/kss.v8i18.14246
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- Publication type:
- Article
10
SİYASİ PARTİLERİN UYGULADIĞI PAZARLAMA ANLAYIŞININ VE HEDEF PAZAR STRATEJİSİNİN SEÇİM BAŞARISI ÜZERİNE ETKİSİ.
- Published in:
- Balikesir University Journal of Social Sciences Institute, 2011, v. 14, n. 26, p. 215
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- Publication type:
- Article
11
TARGET MARKETING IN SOCIAL MARKETING: GENDER DIFFERENCES IN IMPORTANCE ASCRIBED TO RESTRICTED EXCHANGE BENEFITS PROMOTED IN UNITED STATES MILIARY RECRUITMENT CAMPAIGNS.
- Published in:
- Marketing Management Journal, 2003, v. 13, n. 1, p. 53
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- Publication type:
- Article
12
Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion.
- Published in:
- Journal of Consumer Research, 2004, v. 31, n. 3, p. 573, doi. 10.1086/425092
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- Publication type:
- Article
13
Data-Driven Decision-Making for Bank Target Marketing Using Supervised Learning Classifiers on Imbalanced Big Data.
- Published in:
- Computers, Materials & Continua, 2024, v. 81, n. 1, p. 1703, doi. 10.32604/cmc.2024.055192
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- Publication type:
- Article
14
Outreach Marketing in a Community Health Library: Creating and Delivering Value Through Target Marketing.
- Published in:
- Journal of Hospital Librarianship, 2007, v. 7, n. 2, p. 17, doi. 10.1300/J186v07n02_02
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- Publication type:
- Article
15
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability.
- Published in:
- Journal of Marketing, 1997, v. 61, n. 3, p. 1, doi. 10.1177/002224299706100301
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- Publication type:
- Article
16
Target Marketing: Turning Birds of a Feather into Sitting Ducks.
- Published in:
- Business & Society Review (00453609), 1991, n. 76
- By:
- Publication type:
- Article
17
Place Marketing as Governance Strategy: An Assessment of Obstacles in Place Marketing and Their Effects on Attracting Target Groups.
- Published in:
- Public Administration Review, 2013, v. 73, n. 3, p. 507, doi. 10.1111/puar.12044
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- Publication type:
- Article
18
The logical limitations of target marketing.
- Published in:
- Marketing Bulletin, 1994, v. 5, p. 13
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- Publication type:
- Article
19
Explaining the Negative Spillover Effect in Target Marketing: Automatic Social Comparisons that Threaten Collective Self-Esteem.
- Published in:
- Advances in Consumer Research, 2006, v. 33, n. 1, p. 276
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- Publication type:
- Article
20
Target marketing with logit regression.
- Published in:
- Journal of Business Forecasting Methods & Systems, 1995, v. 14, n. 4, p. 10
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- Publication type:
- Article
21
Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing.
- Published in:
- Journal of Sustainable Tourism, 2017, v. 25, n. 7, p. 921, doi. 10.1080/09669582.2016.1206553
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- Publication type:
- Article
22
A Study To Measure The Effectiveness And Impact Of Online Marketing Versus The Conventional Marketing With Regards Of Target Audience In Respects To SocioDemographics Such As Age And Gender.
- Published in:
- Frontiers in Health Informatics, 2024, v. 13, n. 8, p. 3543
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- Publication type:
- Article
23
Reply: "Revisiting Scalable Target Marketing...".
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 470, doi. 10.1177/00222437251330558
- By:
- Publication type:
- Article
24
Socially Responsible Marketing: A Moving Target in Need of a Normative-Ethical Doctrine.
- Published in:
- Journal of Macromarketing, 2022, v. 42, n. 4, p. 583, doi. 10.1177/02761467221099815
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- Publication type:
- Article
25
Premium Cigar Festivals: A Potential Target for Marketing Restrictions.
- Published in:
- Nicotine & Tobacco Research, 2023, v. 25, p. S81, doi. 10.1093/ntr/ntac286
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- Publication type:
- Article
26
Target Marketing.
- Published in:
- Journal of Sport Management, 1993, v. 7, n. 1, p. 86
- Publication type:
- Article
27
Multiple Treatment Modeling for Target Marketing Campaigns: A Large-Scale Benchmark Study.
- Published in:
- Information Systems Frontiers, 2024, v. 26, n. 3, p. 875, doi. 10.1007/s10796-022-10283-4
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- Publication type:
- Article
28
Target and Marketing: Representations About Upper Middle Classes Among Designers and Buyers in the City of Buenos Aires.
- Published in:
- Journal of Applied Business & Economics, 2020, v. 22, n. 7, p. 89, doi. 10.33423/jabe.v22i7.3254
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- Publication type:
- Article
29
A Direct Approach to Predicting Discretized Response in Target Marketing.
- Published in:
- Journal of Marketing Research (JMR), 2004, v. 41, n. 1, p. 73, doi. 10.1509/jmkr.41.1.73.25081
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- Publication type:
- Article
30
Niche Marketing of Date Palm based Food and Beverages as Health Products.
- Published in:
- Journal of Economic Cooperation & Development, 2018, v. 39, n. 2, p. 4
- By:
- Publication type:
- Article
31
Variable selection for collaborative filtering with market basket data.
- Published in:
- International Transactions in Operational Research, 2020, v. 27, n. 6, p. 3167, doi. 10.1111/itor.12518
- By:
- Publication type:
- Article
32
Choice-Based Segmentation As an Enrollment Management Tool.
- Published in:
- Journal of Marketing for Higher Education, 2002, v. 12, n. 2, p. 69
- By:
- Publication type:
- Article
33
The Civil Rights Movement and Social Sensitivity: Toward an Understanding of African American Consumer Behavior.
- Published in:
- Services Marketing Quarterly, 2004, v. 26, n. 2, p. 83, doi. 10.1300/J396v26n02_06
- By:
- Publication type:
- Article
34
Competitive Target Advertising and Consumer Data Sharing.
- Published in:
- Journal of Management Information Systems, 2012, v. 29, n. 3, p. 189, doi. 10.2753/MIS0742-1222290306
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- Publication type:
- Article
35
Commentary: Revisiting Scalable Targeted Marketing with Distributed Markov Chain Monte Carlo.
- Published in:
- Journal of Marketing Research (JMR), 2025, v. 62, n. 3, p. 466, doi. 10.1177/00222437241255307
- By:
- Publication type:
- Article
36
THE WORK THAT AFFECTIVE ECONOMICS DOES.
- Published in:
- Cultural Studies, 2011, v. 25, n. 4/5, p. 604, doi. 10.1080/09502386.2011.600551
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- Publication type:
- Article
37
Rethinking business segmentation: a conceptual model and strategic insights<sup>*</sup>.
- Published in:
- Journal of Strategic Marketing, 2019, v. 27, n. 2, p. 164, doi. 10.1080/0965254X.2017.1384750
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- Publication type:
- Article
38
The Newspaper As a Source of Consumer Information For Young Adults.
- Published in:
- Journal of Advertising, 1977, v. 6, n. 4, p. 5, doi. 10.1080/00913367.1977.10672718
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- Publication type:
- Article
39
Crossover Dreams: Consumer Responses to Ethnic-Oriented Products.
- Published in:
- Journal of Marketing, 2006, v. 70, n. 2, p. 35, doi. 10.1509/jmkg.70.2.035
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- Publication type:
- Article
40
The effect of traditionally marginalized groups in advertising on consumer response.
- Published in:
- Marketing Letters, 2018, v. 29, n. 3, p. 319, doi. 10.1007/s11002-018-9468-3
- By:
- Publication type:
- Article
41
Targeting Miss Daisy: Using age and gender to target unethical sales tactics.
- Published in:
- Marketing Letters, 2014, v. 25, n. 1, p. 67, doi. 10.1007/s11002-013-9242-5
- By:
- Publication type:
- Article
42
Operating in a Constricted Space: Policy Actor Perceptions of Targeting to Address U.S. Health Disparities.
- Published in:
- Journal of Public Policy & Marketing, 2020, v. 39, n. 1, p. 31, doi. 10.1177/0743915619838282
- By:
- Publication type:
- Article
43
Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior.
- Published in:
- Journal of Marketing Research (JMR), 2009, v. 46, n. 2, p. 207, doi. 10.1509/jmkr.46.2.207
- By:
- Publication type:
- Article
44
Segmenting Demand for Long-Term Care Insurance Among Mature Consumers.
- Published in:
- Services Marketing Quarterly, 2010, v. 31, n. 1, p. 106, doi. 10.1080/15332960903408542
- By:
- Publication type:
- Article
45
Supervised clustering of label ranking data using label preference information.
- Published in:
- Machine Learning, 2013, v. 93, n. 2-3, p. 191, doi. 10.1007/s10994-013-5374-3
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- Publication type:
- Article
46
Are Mailing Lists Protected Free Speech? Despite Dissent, the Supreme Court Remains Silent.
- Published in:
- Journal of the Academy of Marketing Science, 2003, v. 31, n. 2, p. 214, doi. 10.1177/0092070303031002014
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- Publication type:
- Article
47
The downside to big data: What triggers a backlash response in consumers to marketing?
- Published in:
- Journal of Marketing Development & Competitiveness, 2019, v. 13, n. 2, p. 85, doi. 10.33423/jmdc.v13i2.2011
- By:
- Publication type:
- Article
48
Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.
- Published in:
- Marketing Science, 2011, v. 30, n. 6, p. 1079, doi. 10.1287/mksc.1110.0670
- By:
- Publication type:
- Article
49
Heuristic Simulated Annealing Modeling to Optimum Target Audience Identification in Digital Marketing: A Case Study of a Mining Industry Training Service Company.
- Published in:
- International Journal of Supply & Operations Management, 2024, v. 11, n. 2, p. 188, doi. 10.22034/IJSOM.2023.109997.2805
- By:
- Publication type:
- Article
50
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
- Published in:
- Journal of Marketing, 2008, v. 72, n. 6, p. 49, doi. 10.1509/jmkg.72.6.049
- By:
- Publication type:
- Article