1980 Macromarketing Seminar Abstracts.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 72, doi. 10.1177/027614678100100114
- Publication type:
- Article
Works matching IS 02761467 AND DT 1981 AND VI 1 AND IP 1
Results: 14
1
2
Book Review Section : MACRO MARKETING (Second Edition) by Reed Moyer and Michael D. Hutt (New York: John Wiley & Sons, 1978) and THE ZERO-SUM SOCIETY by Lester C. Thurow (Basic Books, 1980).
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 71, doi. 10.1177/027614678100100113
- By:
- Publication type:
- Article
3
Book Review Section : APPRAISING RESEARCH ON ADVERTISING'S ECONOMIC IMPACT by Mark S. Albion and Paul W. Farris (Cambridge, MA: Marketing Science Institute, 1979).
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 70, doi. 10.1177/027614678100100112
- By:
- Publication type:
- Article
4
Book Review Section : FUTURE DIRECTIONS FOR MARKETING Edited by George Fisk, Johan Arndt, and Kjell Grønhaug (Cambridge, MA: Marketing Science Institute, 1978).
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 67, doi. 10.1177/027614678100100111
- By:
- Publication type:
- Article
5
The Transformation of Retailing Institutions: Beyond the Wheel of Retailing and Life Cycle Theories.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 58, doi. 10.1177/027614678100100110
- By:
- Publication type:
- Article
6
Ethical Marketing: Perceptions of Economic Goods and Social Problems.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 49, doi. 10.1177/027614678100100109
- By:
- Publication type:
- Article
7
Trade Flows in Macromarketing Systems.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 35, doi. 10.1177/027614678100100108
- By:
- Publication type:
- Article
8
Legal Remedies for Deceptive and Unfair Practices in Franchising.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 23, doi. 10.1177/027614678100100107
- By:
- Publication type:
- Article
9
What Constitutes Usable Knowledge in Macromarketing?
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 14, doi. 10.1177/027614678100100106
- By:
- Publication type:
- Article
10
The Systems Dimension in the Definition of Macromarketing.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 11, doi. 10.1177/027614678100100105
- By:
- Publication type:
- Article
11
A Rationalization for Macromarketing Concepts and Definitions.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 8, doi. 10.1177/027614678100100104
- By:
- Publication type:
- Article
12
Macromarketing as a Multidimensional Concept.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 7, doi. 10.1177/027614678100100103
- Publication type:
- Article
13
Part I.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 7, doi. 10.1177/027614678100100102
- By:
- Publication type:
- Article
14
An Invitation to Participate in Affairs of the Journal of Macromarketing.
- Published in:
- Journal of Macromarketing, 1981, v. 1, n. 1, p. 3, doi. 10.1177/027614678100100101
- By:
- Publication type:
- Article