Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 194, doi. 10.1177/0276146721996433
- By:
- Publication type:
- Article
Works matching IS 02761467 AND DT 2021 AND VI 41 AND IP 2
Results: 18
1
2
Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 2, June 2021.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 180, doi. 10.1177/02761467211013921
- Publication type:
- Article
3
A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 181, doi. 10.1177/02761467211001544
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- Publication type:
- Article
4
Book Review: Brand Hate: Navigating Consumer Negativity in the Digital World.
- Published in:
- 2021
- By:
- Publication type:
- Book Review
5
Book Review: The Worst Is Yet to Come: A Post-Capitalist Survival Guide.
- Published in:
- 2021
- By:
- Publication type:
- Book Review
6
Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 201, doi. 10.1177/0276146720963682
- By:
- Publication type:
- Article
7
Brand Externalities: A Taxonomy.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 356, doi. 10.1177/0276146720961462
- By:
- Publication type:
- Article
8
Marketing System Failure: Revisioning Layton's Marketing System Model.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 411, doi. 10.1177/0276146720961454
- By:
- Publication type:
- Article
9
The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 332, doi. 10.1177/0276146720960282
- By:
- Publication type:
- Article
10
Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 373, doi. 10.1177/0276146720960221
- By:
- Publication type:
- Article
11
Understanding the Brazilian Consumerism Movement from a Decolonial Perspective: The Case of Proteste.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 315, doi. 10.1177/0276146720960220
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- Publication type:
- Article
12
From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 284, doi. 10.1177/0276146720958184
- By:
- Publication type:
- Article
13
Promoting Bank Usage Habits in Africa's Savings Mobilization Programs: A Strategic Marketing Perspective.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 391, doi. 10.1177/0276146720958063
- By:
- Publication type:
- Article
14
Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 297, doi. 10.1177/0276146720957382
- By:
- Publication type:
- Article
15
Book Review: Museum Marketization: Cultural Institutions in the Neoliberal Era.
- Published in:
- 2021
- By:
- Publication type:
- Book Review
16
Techno-Social Disruption, Autobiographical Obsolescence and Nostalgia: Why Parental Concerns about Smart Phones and Social Media Have Historical Precedents as Old as the Printed Word.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 267, doi. 10.1177/0276146720953531
- By:
- Publication type:
- Article
17
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 251, doi. 10.1177/0276146720935157
- By:
- Publication type:
- Article
18
Spinning: Zooming in an Atypical Consumer Behavior.
- Published in:
- Journal of Macromarketing, 2021, v. 41, n. 2, p. 232, doi. 10.1177/0276146720931909
- By:
- Publication type:
- Article