Works matching IS 02761467 AND DT 2021 AND VI 41 AND IP 1

Results: 16

Journal of Macromarketing Special Issue on Sustainability Insights from non-WEIRD countries.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 172, doi. 10.1177/0276146721994344

By:

Wooliscroft, Ben;
Ko, Eunju

Publication type:

Article

Ad Hoc Reviewers Journal of Macromarketing Volume 41, Number 1, March 2021.

Published in:: Journal of Macromarketing, 2021, v. 41, n. 1, p. 4, doi. 10.1177/0276146721993661
Publication type:: Article

The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 10, doi. 10.1177/0276146721990987

By:

Hunt, Shelby D.;
Hass, Ashley;
Manis, Kerry T.

Publication type:

Article

Macromarketing, the Indispensable Discipline.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 5, doi. 10.1177/0276146720983405

By:

Shultz, Clifford J.;
Wilkie, William L.

Publication type:

Article

A Macromarketing Call to Action—Because Black Lives Matter!

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 132, doi. 10.1177/0276146720981718

By:

Francis, June N.P.

Publication type:

Article

Macromarketing and the Systems Imperative.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 116, doi. 10.1177/0276146720980521

By:

Wooliscroft, Ben

Publication type:

Article

Consumer Choicemaking and Choicelessness in Hyperdigital Marketspaces.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 65, doi. 10.1177/0276146720978257

By:

Dholakia, Nikhilesh;
Darmody, Aron;
Zwick, Detlev;
Dholakia, Ruby Roy;
Fırat, A. Fuat

Publication type:

Article

Our Obsolete Marketing Mentality: George Fisk, Meet Karl Polanyi.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 88, doi. 10.1177/0276146720973725

By:

Benton Jr, Raymond

Publication type:

Article

Laudato si' – A Macromarketing Manifesto for a Just and Sustainable Environment.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 75, doi. 10.1177/0276146720968321

By:

Klein, Thomas A.;
Laczniak, Gene R.

Publication type:

Article

Macromarketing Metrics of Consumer Well-Being: An Update.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 124, doi. 10.1177/0276146720968096

By:

Sirgy, M. Joseph

Publication type:

Article

The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 25, doi. 10.1177/0276146720966654

By:

Ekici, Ahmet;
Genc, Tugce Ozgen;
Celik, Hafize

Publication type:

Article

Sustainable Marketing: Market-Driving, Not Market-Driven.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 150, doi. 10.1177/0276146720961836

By:

Sheth, Jagdish N.;
Parvatiyar, Atul

Publication type:

Article

Macro Marketing Comes of Age.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 146, doi. 10.1177/0276146720952528

By:

Lehamnn, Donald R.

Publication type:

Article

Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing's Compelling Political Calling.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 166, doi. 10.1177/0276146720952527

By:

Prothero, Andrea;
McDonagh, Pierre

Publication type:

Article

Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World.

Published in:

Journal of Macromarketing, 2021, v. 41, n. 1, p. 104, doi. 10.1177/0276146720949637

By:

Shapiro, Stanley;
Beninger, Stefanie;
Domegan, Christine;
Reppel, Alexander;
Stanton, Julie;
Watson, Forrest

Publication type:

Article

A Panoramic Review of the Macromarketing Literature.

Published in:

2021

By:

DeQuero-Navarro, Beatriz;
Stanton, Julie;
Klein, Thomas A.

Publication type:

Literature Review