Recent Extensions of Robert F. Lusch's "Big Picture" Thinking.
- Published in:
- Journal of Macromarketing, 2023, v. 43, n. 1, p. 32, doi. 10.1177/02761467221150167
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- Publication type:
- Article
Works matching IS 02761467 AND DT 2023 AND VI 43 AND IP 1
Results: 14
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Ad Hoc Reviewers Journal of Macromarketing Volume 43, Number 1, March 2023.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 4, doi. 10.1177/02761467221149904
- Publication type:
- Article
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Book Review: Sustainable Marketing: A Holistic Approach by Mark Peterson.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 98, doi. 10.1177/02761467221141015
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- Article
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Book Review: Philosophy of Marketing: The New Realist Approach by Matteo Giannasi and Francesco Casarin.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 102, doi. 10.1177/02761467221136484
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- Article
5
Strategic Orientation: Market Changer or Market Defender?
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 5, doi. 10.1177/02761467221134024
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- Publication type:
- Article
6
Government at (Institutional) Work: The State and Market Dynamics.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 17, doi. 10.1177/02761467221133759
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- Article
7
A Value-Based Well-Being Framework.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 85, doi. 10.1177/02761467221105190
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- Publication type:
- Article
8
The Cultural Knowledge Perspective: Insights on Resource Creation for Marketing Theory, Practice, and Education.
- Published in:
- Journal of Macromarketing, 2023, v. 43, n. 1, p. 48, doi. 10.1177/02761467211055061
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- Article
9
Microfoundations for Macromarketing: A Metatheoretical Lens for Bridging the Micro-Macro Divide.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 61, doi. 10.1177/02761467211054349
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- Article
10
Robert F. Lusch: Mentor, Collaborator, and Colleague.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 36, doi. 10.1177/02761467211025779
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- Article
11
Bob Lusch: Mentor and Friend.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 39, doi. 10.1177/02761467211014934
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- Article
12
Transacting with Strangers in a Digital World.
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- Journal of Macromarketing, 2023, v. 43, n. 1, p. 76, doi. 10.1177/0276146720951629
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- Article
13
Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017.
- Published in:
- Journal of Macromarketing, 2023, v. 43, n. 1, p. 41, doi. 10.1177/0276146720931180
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- Article
14
What About Bob? Reflections From A Former Doctoral Student.
- Published in:
- Journal of Macromarketing, 2023, v. 43, n. 1, p. 43, doi. 10.1177/0276146720914697
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- Article