Works matching Macromarketing
Results: 1738
An Open Source, Controversies-based Macromarketing Chapter: An Initial Step toward a Free Online Macromarketing Course?
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- Journal of Macromarketing, 2008, v. 28, n. 4, p. 426, doi. 10.1177/0276146708325387
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The Evolution and Investigation of Markets, Macromarketing and Systems: A Special Issue in Honor of Roger Layton.
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- Journal of Macromarketing, 2024, v. 44, n. 2, p. 328, doi. 10.1177/02761467241244538
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The Five Stages of the Macromarketing Field of Study: From Raison D'etre to Field of Significant Promise.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 10, doi. 10.1177/0276146721990987
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The Future of Macromarketing: Recommendations Based on a Content Analysis of the Past Twelve Years of the Journal of Macromarketing.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 25, doi. 10.1177/0276146720966654
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Sustainability as Megatrend: Two Schools of Macromarketing Thought.
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- Journal of Macromarketing, 2014, v. 34, n. 3, p. 253, doi. 10.1177/0276146713520551
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Macromarketing Teaching Materials: A Forty-Year Retrospective.
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- Journal of Macromarketing, 2012, v. 32, n. 4, p. 412, doi. 10.1177/0276146712455336
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Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society.
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- Journal of Macromarketing, 2012, v. 32, n. 4, p. 404, doi. 10.1177/0276146712453331
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Envisioning and Developing Sustainable Enterprise: A Macromarketing Approach.
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- Journal of Macromarketing, 2012, v. 32, n. 4, p. 393, doi. 10.1177/0276146712454542
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Reflections on Sustainable Enterprise: A Macromarketing Approach for Macromarketing Education.
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- Journal of Macromarketing, 2012, v. 32, n. 4, p. 397, doi. 10.1177/0276146712454436
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Interpreting Macromarketing: The Construction of a Major Macromarketing Research Collection.
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- Journal of Macromarketing, 2009, v. 29, n. 3, p. 325, doi. 10.1177/0276146709338706
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Using Macromarketing to Teach Business Sustainability.
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- Journal of Marketing Education, 2022, v. 44, n. 3, p. 390, doi. 10.1177/02734753211048538
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BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing.
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- Decision (0304-0941), 2017, v. 44, n. 1, p. 69, doi. 10.1007/s40622-016-0142-4
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Towards a Sharper "Golden Anniversary" Focus for Macromarketing?
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- Journal of Macromarketing, 2024, v. 44, n. 2, p. 335, doi. 10.1177/02761467241229637
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Introduction to the Special Issue on Developing Research Methods and Metrics in Macromarketing.
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- Journal of Macromarketing, 2024, v. 44, n. 1, p. 74, doi. 10.1177/02761467231222536
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Macromarketing Pedagogy at the 2023 Conference.
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- 2023
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- Proceeding
An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications.
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- Journal of Macromarketing, 2022, v. 42, n. 1, p. 71, doi. 10.1177/02761467211049071
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Macromarketing, the Indispensable Discipline.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 5, doi. 10.1177/0276146720983405
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Macromarketing and the Systems Imperative.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 116, doi. 10.1177/0276146720980521
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Ambiguity of Purpose and the Politics of Failure: Sustainability as Macromarketing's Compelling Political Calling.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 166, doi. 10.1177/0276146720952527
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Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 104, doi. 10.1177/0276146720949637
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A Panoramic Review of the Macromarketing Literature.
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- Journal of Macromarketing, 2021, v. 41, n. 1, p. 48, doi. 10.1177/0276146720949636
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Institutional Norms and the Institutionalization of Macromarketing: Historical Insights, the Long Macro View, and Service-Dominant Logic.
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- Journal of Macromarketing, 2020, v. 40, n. 3, p. 286, doi. 10.1177/0276146720932273
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Macromarketing the Time is Now.
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- Journal of Macromarketing, 2020, v. 40, n. 2, p. 153, doi. 10.1177/0276146720920340
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Towards a Macromarketing and Consumer Culture Theory Intersection: Participatory and Deliberative Methodologies.
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- Journal of Macromarketing, 2019, v. 39, n. 1, p. 9, doi. 10.1177/0276146718793487
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Religion-Related Research in the Journal of Macromarketing, 1981-2014.
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- Journal of Macromarketing, 2016, v. 36, n. 4, p. 377, doi. 10.1177/0276146715623051
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Introduction to the Special Issue on Research Methodologies for Macromarketing.
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- Journal of Macromarketing, 2016, v. 36, n. 1, p. 8, doi. 10.1177/0276146715623616
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Grounded Theory as a Macromarketing Methodology.
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- Journal of Macromarketing, 2016, v. 36, n. 1, p. 11, doi. 10.1177/0276146715608920
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Assessing the Value of a Societal-Level Sustainability Index for Macromarketing Research.
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- Journal of Macromarketing, 2016, v. 36, n. 1, p. 78, doi. 10.1177/0276146715586834
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The Marketplace of Life? An Exploratory Study of the Commercialization of Water Resources through the Lens of Macromarketing.
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- Journal of Macromarketing, 2015, v. 35, n. 1, p. 23, doi. 10.1177/0276146714538454
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Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain.
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- Journal of Macromarketing, 2014, v. 34, n. 4, p. 520, doi. 10.1177/0276146714530165
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Wisdom: Exploring the Pinnacle of Human Virtues as a Central Link from Micromarketing to Macromarketing.
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- Journal of Macromarketing, 2009, v. 29, n. 2, p. 98, doi. 10.1177/0276146708330604
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Marketing, Society, and Controversy: An Online Course from a Macromarketing Perspective.
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- Journal of Macromarketing, 2008, v. 28, n. 2, p. 195, doi. 10.1177/0276146708316565
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How Macro Should Macromarketing Be?
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- Journal of Macromarketing, 2008, v. 28, n. 2, p. 189, doi. 10.1177/0276146708316563
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INTERACTION BETWEEN RELIGION AND FASHION FROM THE PERSPECTIVE OF MACROMARKETING: A SYSTEMATIC REVIEW.
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- Consumer Behavior Review (CBR), 2024, v. 8, n. 1, p. 1, doi. 10.51359/2526-7884.2024.260667
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ANÁLISIS DE LA CONTRIBUCIÓN DE HOLLANDER AL MACROMERCADEO.
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- Estudios Gerenciales, 2008, v. 24, n. 107, p. 87, doi. 10.1016/S0123-5923(08)70038-X
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Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel.
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- Journal of Marketing Education, 2022, v. 44, n. 3, p. 322, doi. 10.1177/02734753211049825
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An Ethical Marketing Approach to Wicked Problems: Macromarketing for the Common Good.
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- Journal of Business Ethics, 2020, v. 164, n. 2, p. 301, doi. 10.1007/s10551-019-04277-7
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Macromarketing Pedagogy at the 2024 Conference.
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- Journal of Macromarketing, 2025, v. 45, n. 1, p. 74, doi. 10.1177/02761467241299334
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- Article
Are Your Students Aware of Social Media Wellness? A Necessary Macromarketing Curriculum Extension.
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- Journal of Macromarketing, 2024, v. 44, n. 1, p. 224, doi. 10.1177/02761467231210590
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Macromarketing Our Way to a Zero-carbon Future.
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- Journal of Macromarketing, 2022, v. 42, n. 2, p. 262, doi. 10.1177/02761467221088254
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Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing.
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- Journal of Macromarketing, 2022, v. 42, n. 2, p. 326, doi. 10.1177/02761467221074002
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Perspectives on Macromarketing in the African Context: Introduction to the Special Issue.
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- Journal of Macromarketing, 2020, v. 40, n. 1, p. 8, doi. 10.1177/0276146719900363
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Perspectives on Entrepreneurship and Macromarketing: Introduction to the Special Issue.
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- Journal of Macromarketing, 2019, v. 39, n. 4, p. 353, doi. 10.1177/0276146719884698
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- Article
CCT Perspectives on Macromarketing: Introduction to the Special Issue.
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- Journal of Macromarketing, 2019, v. 39, n. 1, p. 5, doi. 10.1177/0276146718820930
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Macromarketing Issues on the Sidewalk: How “Gleaners” and “Disposers” (Re)Create a Sustainable Economy.
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- Journal of Macromarketing, 2014, v. 34, n. 3, p. 291, doi. 10.1177/0276146713518562
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Authenticity: A Macromarketing Perspective.
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- Journal of Macromarketing, 2014, v. 34, n. 1, p. 73, doi. 10.1177/0276146713505774
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Journal of Macromarketing Special Issue: Anti-Consumption Research and Society.
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- Journal of Macromarketing, 2013, v. 33, n. 3, p. 187, doi. 10.1177/0276146713485964
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On the Founding of the Journal of Macromarketing.
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- Journal of Macromarketing, 2011, v. 31, n. 2, p. 199, doi. 10.1177/0276146710383283
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Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketing.
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- Journal of Global Scholars of Marketing Science, 2021, v. 31, n. 2, p. 151, doi. 10.1080/21639159.2020.1785920
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MACROMARKETING: ANOTHER DIMENSION OF MARKETING THINKING.
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- Annals of the University of Oradea, Economic Science Series, 2017, v. 26, p. 60
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- Article