Guide for Submission of Manuscripts: Journal of Macromarketing.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 467, doi. 10.1177/0276146712466783
- Publication type:
- Article
Works matching IS 02761467 AND DT 2012 AND VI 32 AND IP 4
Results: 19
1
2
Varieties, Alternatives, and Deviations in Marketing History: 16th Biennial Conference on Historical Analysis and Research in Marketing (CHARM) Hosted by: May 30 – June 2, 2013.
- Published in:
- 2012
- Publication type:
- Proceeding
3
Macromarketing in the Age of Neoliberalism: What is to be done?
- Published in:
- 2012
- By:
- Publication type:
- Proceeding
4
Special Issue on China and Chinese Communities: Journal of Macromarketing, 2015.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 462, doi. 10.1177/0276146712466775
- By:
- Publication type:
- Article
5
Special Issue on Sustainability as Megatrend: Journal of Macromarketing, 2014.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 461, doi. 10.1177/0276146712466774
- By:
- Publication type:
- Article
6
Abstracts from the 2012 Conference of the Macromarketing Society.
- Published in:
- 2012
- By:
- Publication type:
- Abstract
7
In This Issue.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 346, doi. 10.1177/0276146712466772
- By:
- Publication type:
- Article
8
Ad Hoc Reviewers— Journal of Macromarketing Volume 32, Number 4, December 2012.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 345, doi. 10.1177/0276146712466771
- Publication type:
- Article
9
Macromarketing Teaching Materials: A Forty-Year Retrospective.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 412, doi. 10.1177/0276146712455336
- By:
- Publication type:
- Article
10
Cross-National Heterogeneity in Retail Spending: A Longitudinal Analysis of Regulatory and Industry Factors.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 377, doi. 10.1177/0276146712455335
- By:
- Publication type:
- Article
11
The Marketing Future beyond the Limits of Growth.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 424, doi. 10.1177/0276146712454883
- By:
- Publication type:
- Article
12
Envisioning and Developing Sustainable Enterprise: A Macromarketing Approach.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 393, doi. 10.1177/0276146712454542
- By:
- Publication type:
- Article
13
Reflections on Sustainable Enterprise: A Macromarketing Approach for Macromarketing Education.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 397, doi. 10.1177/0276146712454436
- By:
- Publication type:
- Article
14
Toward the Institutionalization of Macromarketing: Sustainable Enterprise, Sustainable Marketing, Sustainable Development, and the Sustainable Society.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 404, doi. 10.1177/0276146712453331
- By:
- Publication type:
- Article
15
Revisiting the Debate over the Bottom of the Pyramid Market.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 417, doi. 10.1177/0276146712451596
- By:
- Publication type:
- Article
16
Media Review: A Banksy Film. Exit through the Gift Shop.
- Published in:
- 2012
- By:
- Publication type:
- Arts/Entertainment Review
17
Russia’s “Pure Spirit”: Vodka Branding and Its Politics.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 361, doi. 10.1177/0276146712449627
- By:
- Publication type:
- Article
18
Are Consumers Acting Fairly Toward Companies?: An Examination of Pay-What-You-Want Pricing.
- Published in:
- Journal of Macromarketing, 2012, v. 32, n. 4, p. 348, doi. 10.1177/0276146712448193
- By:
- Publication type:
- Article
19
Book Review: The Great A&P and the Struggle for Small Business in America.
- Published in:
- 2012
- By:
- Publication type:
- Book Review