Guide for Submission of Manuscripts: Journal of Macromarketing.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 114, doi. 10.1177/0276146711398354
- Publication type:
- Article
Works matching IS 02761467 AND DT 2011 AND VI 31 AND IP 1
Results: 13
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Ad Hoc Reviewers— Journal of Macromarketing Volume 31, Number 1, March 2011.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 5, doi. 10.1177/0276146711398350
- Publication type:
- Article
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In This Issue.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 6, doi. 10.1177/0276146710391548
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- Publication type:
- Article
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Marketing, Realism, and Reality: A Plea for Putting More ‘‘Ideology’’ into Historical Research in Marketing.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 105, doi. 10.1177/0276146710386961
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- Publication type:
- Article
5
The Consumer as ‘‘Voter,’’ ‘‘Judge,’’ and ‘‘Jury’’: Historical Origins and Political Consequences of a Marketing Myth.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 8, doi. 10.1177/0276146710378168
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- Publication type:
- Article
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Marketing Myths and Marketing Realities: A Commentary on the Consumer as Voter, Judge and Jury.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 100, doi. 10.1177/0276146710383695
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- Publication type:
- Article
7
The Maverick Mr. Cube: The Resurgence of Commercial Marketing in Postwar Britain.
- Published in:
- 2011
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- Publication type:
- Case Study
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Book Review: Douglas B. Ward A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research Philadelphia, PA: Temple University Press, 2010. 228 pp. $54.50. ISBN 1-4399-0015-9.
- Published in:
- 2011
- By:
- Publication type:
- Book Review
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The Theory of Monopolistic Competition, Marketing’s Intellectual History, and the Product Differentiation Versus Market Segmentation Controversy.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 73, doi. 10.1177/0276146710382119
- By:
- Publication type:
- Article
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The Codevelopment of Trademark Law and the Concept of Brand Marketing in the United States before 1946.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 85, doi. 10.1177/0276146710384506
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- Publication type:
- Article
11
Single- and Multi-Ideology Marketing in the Province of Quebec in the Early Twentieth Century.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 32, doi. 10.1177/0276146710376835
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- Publication type:
- Article
12
Gender and Automobility: Selling Cars to American Women after the Second World War.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 57, doi. 10.1177/0276146710376195
- By:
- Publication type:
- Article
13
Social Change and Gendered Gift-Giving Rituals: A Historical Analysis of Valentine’s Day in Japan.
- Published in:
- Journal of Macromarketing, 2011, v. 31, n. 1, p. 44, doi. 10.1177/0276146710375831
- By:
- Publication type:
- Article