Works matching IS 02761467 AND DT 2000 AND VI 20 AND IP 1
Results: 20
Societal Deconstruction and the Postmodern Project in Marketing: The Death of Our Descipline According to Holbrook.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
SUSTAINABLE MARKETING (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
THE MYTH OF GREEN MARKETING (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
POSTMODERN MARKETING 2 (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
CONSUMING PEOPLE (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
ADVERTISING PROGRESS (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
MARKETING STRATEGY AND UNCERTAINTY (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
MARKETING AND CONSUMER BEHAVIOR IN EAST AND SOUTH-EAST ASIA (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
THE MERCHANT OF PRATO (Book Review).
- Published in:
- 2000
- By:
- Publication type:
- Book Review
Fernand Braudel on Historiography and Its Implications for Marketing History.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 89, doi. 10.1177/0276146700201012
- By:
- Publication type:
- Article
Schumpeter--Fifty Years Later.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 82, doi. 10.1177/0276146700201011
- By:
- Publication type:
- Article
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 77, doi. 10.1177/0276146700201010
- By:
- Publication type:
- Article
A Philosophical Essay about A General Theory of Competition: Resources, Competences, Productivity, Economic Growth.
- Published in:
- 2000
- By:
- Publication type:
- Book Review
The Marketing of Wisdom: Resource-Advantage Theory.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 68, doi. 10.1177/0276146700201008
- By:
- Publication type:
- Article
The Dangers and Attractions of Theoretical Eclecticism.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 65, doi. 10.1177/0276146700201007
- By:
- Publication type:
- Article
Treating the Nation as a Brand: Some Neglected Issues.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 56, doi. 10.1177/0276146700201006
- By:
- Publication type:
- Article
Greening Capitalism: Opportunities for a Green Commodity.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 46, doi. 10.1177/0276146700201005
- By:
- Publication type:
- Article
Clothed in the Public Interest: The Common Callings, Commerce, and Marketing.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 36, doi. 10.1177/0276146700201004
- By:
- Publication type:
- Article
Truth and the Evolution of the Professions: A Comparative Study of `Truth in Advertising' and `True and Fair' Financial Statements in North America during the Progressive Era.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 23, doi. 10.1177/0276146700201003
- By:
- Publication type:
- Article
Market Mechanisms and the External Benefits of Consumption.
- Published in:
- Journal of Macromarketing, 2000, v. 20, n. 1, p. 11, doi. 10.1177/0276146700201002
- By:
- Publication type:
- Article