Works matching Influencer marketing

Results: 1803

INFLUENCER MARKETING AS A CONTEMPORARY TOOL IN BRAND PROMOTION.

Published in:

Oeconomicus, 2021, n. 16, p. 49

By:

Fraculj, Mario;
Antolović, Kamilo;
Pale, Domagoj

Publication type:

Article

YENİ MEDYA, YENİ ETKİLEYENLER VE ETKİLEYENLİ PAZARLAMA: SEKTÖREL BİR BAKIŞ AÇISI.

Published in:

Journal of Marmara University Social Sciences Institute / Öneri, 2022, v. 17, n. 57, p. 21, doi. 10.14783/maruoneri.943768

By:

PELENK ÖZEL, Aybike

Publication type:

Article

INFLUENCER MARKETING (ETKİLEYİCİ PAZARLAMA) KONULU LİSANSÜSTÜ TEZLERİN BİBLİYOMETRİK ANALİZİ.

Published in:

Omer Halisdemir Universitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi, 2024, v. 17, n. 1, p. 1, doi. 10.25287/ohuiibf.1247322

By:

ÖZGÜR, Ömer Faruk

Publication type:

Article

Retos de la autorregulación publicitaria ante los riesgos jurídicos y éticos del marketing de influencers.

Published in:

Mediterranean Journal of Communication / Revista Mediterránea de Comunicación, 2019, v. 10, n. 2, p. 115, doi. 10.14198/MEDCOM2019.10.2.15

By:

VILAJOANA-ALEJANDRE, Sandra;
ROM-RODRÍGUEZ, Josep;
MIOTTO, Giorgia

Publication type:

Article

Influencer-Marketing: Faktenlage und Insights aus der Mediaforschung.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 37

By:

Gärtner, Sandra

Publication type:

Article

MARKETING DE INFLUENCERS EN EL TURISMO: UNA REVISIÓN SISTEMÁTICA DE LITERATURA.

Published in:

Revista de Comunicación de la SEECI, 2023, n. 56, p. 99, doi. 10.15198/seeci.2023.56.e809

By:

Belén Rodríguez-Hidalgo, Alma;
Tamayo Salcedo, Ana Leticia;
Castro-Ricalde, Diana

Publication type:

Article

AREAS OF INFLUENCE IN INFLUENCER MARKETING. TO WHAT EXTENT IS THE COMMUNICATION UNDER BRAND CONTROL?

Published in:

Marketing of Scientific & Research Organizations / Marketing Instytucji Naukowych i Badawczych, 2022, v. 46, n. 4, p. 1, doi. 10.2478/minib-2022-0018

By:

Łaszkiewicz, Anna

Publication type:

Article

INFLUENCE DECODED: CHALLENGES AND OPPORTUNITIES SHAPING THE FUTURE OF INFLUENCER MARKETING RESEARCH.

Published in:

2024

By:

Harambašić, Sven;
Škare, Vatroslav

Publication type:

Literature Review

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/NEJV7266

By:

SCHRAM, RYAN

Publication type:

Article

The trust factor: Influencer marketing trends in 2024.

Published in:

Journal of Brand Strategy, 2024, v. 13, n. 2, p. 148, doi. 10.69554/nejv7266

By:

Schram, Ryan

Publication type:

Article

DİJİTALİ YENİDEN OKUMAK: SOSYAL ETKİ PAZARLAMASI VE INFLUENCERLER.

Published in:

Pamukkale University Journal of Social Sciences Institute / Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2021, n. 42, p. 30

By:

AYDIN ASLANER, Duygu;
AYDIN, Gülşah

Publication type:

Article

Generation Y and Z Preferences Regarding Influencer Marketing.

Published in:

Economics & Business (1987-5789), 2024, n. 2, p. 138, doi. 10.52340/eab.2024.16.02.07

By:

Tavdishvili, Teona;
Maglakelidze, Ekaterine

Publication type:

Article

Digital influencers: An exploratory study of influencer marketing campaign process on instagram.

Published in:

Online Journal of Applied Knowledge Management, 2020, v. 8, n. 2, p. 31, doi. 10.36965/ojakm.2020.8(2)31-52

By:

Krywalski Santiago, Joanna;
Moreira Castelo, Inês

Publication type:

Article

Influencer marketing jako narzędzie budowania relacji w branży wędkarskiej.

Published in:

Journal of Tourism & Regional Development / Turystyka i Rozwój Regionalny, 2023, v. 20, p. 163, doi. 10.22630/TIRR.2023.20.28

By:

Werenowska, Agnieszka;
Duraj, Krystian

Publication type:

Article

"Word of mouth" or "Money talks"? Ein rechtlicher Blick auf die obergerichtliche Entscheidungspraxis zum Influencer- Marketing.

Published in:

Transfer: Zeitschrift für Kommunikation & Markenmanagement, 2020, v. 66, n. 4, p. 47

By:

Ruess, Peter;
Reiff, Marvin

Publication type:

Article

Influencer Marketing and Tourism: Another Threat to Integrity for the Industry?

Published in:

Tourism Analysis, 2023, v. 28, n. 2, p. 323, doi. 10.3727/108354222X16510114086370

By:

Fedeli, Giancarlo;
Cheng, Mingming

Publication type:

Article

THE MARKETING INFLUENCERS ALTERING THE PURCHASE INTENTIONS OF SAUDI CONSUMERS: THE EFFECT OF SOCIOCULTURAL PERSPECTIVE.

Published in:

Polish Journal of Management Studies, 2021, v. 24, n. 2, p. 24, doi. 10.17512/pjms.2021.24.2.02

By:

M., Alyahya

Publication type:

Article

Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial.

Published in:

Business Perspectives & Research, 2021, v. 9, n. 1, p. 77, doi. 10.1177/2278533720923486

By:

Chopra, Anjali;
Avhad, Vrushali;
Jaju, and Sonali

Publication type:

Article

Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model.

Published in:

Journal of Media Business Studies, 2018, v. 15, n. 3, p. 188, doi. 10.1080/16522354.2018.1501146

By:

Xiao, Min;
Wang, Rang;
Chan-Olmsted, Sylvia

Publication type:

Article

#REKLÁM MEGFELELÉS ÉS FELELŐSSÉG – AZ INFLUENSZERMARKETING SÖTÉT OLDALA.

Published in:

Vezetéstudomány / Budapest Management Review, 2024, v. 55, n. 10, p. 33, doi. 10.14267/VEZTUD.2024.10.03

By:

MARGIT, BERKI-SÜLE;
ERIKA, HLÉDIK

Publication type:

Article

The Influence of Social Influencer Marketing On Consumer Purchase Intention: An Analysis On Young Adults.

Published in:

Global Business & Management Research, 2024, v. 16, p. 38

By:

Mohd Fouzi, Nur Fatimatuzzahra;
Nazri, Muhamad Azrin;
Zainuddin, Mohammad Tahir

Publication type:

Article

Hatırlı Pazarlamanın Müşteri Davranışına ve Memnuniyetine Etkisi.

Published in:

Journal of Yaşar University / Yaşar Üniversitesi E-Dergisi, 2023, v. 18, n. 72, p. 380, doi. 10.19168/jyasar.1273715

By:

GÜMÜŞ, Dilek;
KIZILIRMAK, İsmail

Publication type:

Article

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media.

Published in:

Journal of Interactive Advertising, 2019, v. 19, n. 1, p. 58, doi. 10.1080/15252019.2018.1533501

By:

Lou, Chen;
Yuan, Shupei

Publication type:

Article

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue.

Published in:

Marketing Science, 2025, v. 44, n. 1, p. 65, doi. 10.1287/mksc.2023.0211

By:

Liu, Jessie;
Liu, Yi

Publication type:

Article

EFFECTS OF EXPLICIT SPONSORSHIP DISCLOSURE ON USER ENGAGEMENT IN SOCIAL MEDIA INFLUENCER MARKETING.

Published in:

MIS Quarterly, 2024, v. 48, n. 1, p. 375, doi. 10.25300/MISQ/2023/17944

By:

Cao, Zike;
Belo, Rodrigo

Publication type:

Article

SOSYAL AĞLARDA INFLEUNCER MARKETING İLE DOĞRU VE ETKİLİ REKLAM: ELYXION BUTİK ÖRNEĞİ.

Published in:

Journal of Social Sciences Institute / Sosyal Bilimler Enstitüsü Dergisi, 2023, v. 13, n. 26, p. 10, doi. 10.29029/busbed.1236405

By:

BAŞAR, Remzi

Publication type:

Article

Influencer Marketing, EWOM, E-Brand Experience, and Retail E-Brand Loyalty: Moderating Influence of E-Brand Love.

Published in:

Journal of Relationship Marketing, 2025, v. 24, n. 1, p. 66, doi. 10.1080/15332667.2024.2405292

By:

Valmohammadi, Changiz;
Asayesh, Farzad;
Mehdikhani, Rasoul;
Taraz, Roghayeh

Publication type:

Article

Encouraging prosocial consumer behaviour: A review of influencer and digital marketing literature.

Published in:

Psychology & Marketing, 2024, v. 41, n. 11, p. 2711, doi. 10.1002/mar.22079

By:

Li, Xiaoqian;
Liu, Yeyi;
Zhu, Jingyu;
Lou, Jingyi

Publication type:

Article

INFLUENCER MARKETING AND ITS IMPACT ON CONSUMER LIFESTYLES.

Published in:

Forum Scientiae Oeconomia, 2020, v. 8, n. 2, p. 109, doi. 10.23762/FSO_VOL8_NO2_7

By:

NADANYIOVA, MARGARETA;
GAJANOVA, LUBICA;
MAJEROVA, JANA;
LIZBETINOVA, LENKA

Publication type:

Article

Virtual influencers as an emerging marketing theory: A systematic literature review.

Published in:

2023

By:

Laszkiewicz, Anna;
Kalinska‐Kula, Magdalena

Publication type:

Literature Review

Leveraging Livestreaming to Enrich Influencer Marketing.

Published in:

California Management Review, 2025, v. 67, n. 2, p. 111, doi. 10.1177/00081256241300730

By:

Buckley, Oliver;
Ashman, Rachel;
Haenlein, Michael

Publication type:

Article

Influencer Marketing Platforms' Effect on Light Meal Purchase Intention and Behavior.

Published in:

Sustainability (2071-1050), 2024, v. 16, n. 11, p. 4369, doi. 10.3390/su16114369

By:

Qin, Zhaoyue;
Chen, Yiming;
Yan, Yue;
Huang, Yi

Publication type:

Article

The Influence of Influencer Marketing on the Consumers' Desire to Travel in the Post-Pandemic Era: The Mediation Effect of Influencer Fitness of Destination.

Published in:

Sustainability (2071-1050), 2023, v. 15, n. 20, p. 14746, doi. 10.3390/su152014746

By:

Tsai, Chih-Ming;
Hsin, Shih-Peng

Publication type:

Article

Global Markaların Yeni Manipülasyon Stratejisi- Influencer Pazarlaması.

Published in:

Electronic Turkish Studies, 2022, v. 17, n. 3, p. 615, doi. 10.7827/TurkishStudies.62179

By:

Sarıkaya, Büşra Fadim

Publication type:

Article

Effect of Influencer Marketing on Online Impulse Purchase: The Mediating Role of Consumer-Brand Engagement.

Published in:

Journal of Electronic Commerce in Organizations, 2021, v. 19, n. 3, p. 1, doi. 10.4018/JECO.2021070104

By:

Trivedi, Jay P.

Publication type:

Article

The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom.

Published in:

Journal of Marketing Education, 2019, v. 41, n. 2, p. 141, doi. 10.1177/0273475318803415

By:

Kemp, April;
Randon McDougal, Elizabeth;
Syrdal, Holly;
Crittenden, Victoria L.;
Peterson, Robert A.

Publication type:

Article

Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing.

Published in:

Mathematics (2227-7390), 2024, v. 12, n. 7, p. 981, doi. 10.3390/math12070981

By:

Chiu, Yu-Jing;
Hong, Ling-Shiuan;
Song, So-Ra;
Cheng, Yu-Chao

Publication type:

Article

Vplyv influencer marketingu na spotrebiteľské správanie.

Published in:

Acta Academica Karviniensia, 2019, v. 19, n. 3, p. 31, doi. 10.25142/aak.2019.018

By:

Gundová, Petra;
Cvoligová, Katarína

Publication type:

Article

Consumers' gendered responses to influencer marketing: A research synthesis.

Published in:

2023

By:

APOSTOL, Nicoleta Elena

Publication type:

Literature Review

THE USE OF INFLUENCER MARKETING SERVICES FOR UNFAIR COMMERCIAL PRACTICE IN THE EU AND LATVIA.

Published in:

Economic Science for Rural Development Conference Proceedings, 2022, n. 56, p. 416, doi. 10.22616/ESRD.2022.56.041

By:

Bormane, Santa;
Urbane, Marta

Publication type:

Article

ROLA MEDIÓW SPOŁECZNOŚCIOWYCH I INFLUENCER MARKETINGU W KSZTAŁTOWANIU ZACHOWAŃ KONSUMENCKICH U MŁODYCH OSÓB: PRZYPADEK LODÓW EKIPY FRIZA.

Published in:

Żywność, 2022, v. 29, n. 4, p. 100, doi. 10.15193/zntj/2022/133/432

By:

PRUSAK, ANNA;
RAŚ, DARIUSZ;
WOŹNIAK, MARTA;
NIEWCZAS-DOBROWOLSKA, MAGDALENA

Publication type:

Article

Influencer marketing unlocked: Understanding the value chains driving the creator economy.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 4, doi. 10.1007/s11747-024-01073-2

By:

Libai, Barak;
Rosario, Ana Babić;
Beichert, Maximilian;
Donkers, Bas;
Haenlein, Michael;
Hofstetter, Reto;
Kannan, P. K.;
van der Lans, Ralf;
Lanz, Andreas;
Li, H. Alice;
Mayzlin, Dina;
Muller, Eitan;
Shapira, Daniel;
Yang, Jeremy;
Zhang, Lingling

Publication type:

Article

Influencer marketing effectiveness: A meta-analytic review.

Published in:

Journal of the Academy of Marketing Science, 2025, v. 53, n. 1, p. 52, doi. 10.1007/s11747-024-01052-7

By:

Pan, Meizhi;
Blut, Markus;
Ghiassaleh, Arezou;
Lee, Zach W. Y.

Publication type:

Article

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations.

Published in:

2023

By:

Hudders, Liselot;
Lou, Chen

Publication type:

Literature Review

Understanding which cues people use to identify influencer marketing on Instagram: an eye tracking study and experiment.

Published in:

International Journal of Advertising, 2022, v. 41, n. 1, p. 6, doi. 10.1080/02650487.2021.1986256

By:

Boerman, Sophie C.;
Müller, Céline M.

Publication type:

Article

Evaluating the Impact and Perception of Influencer Marketing Among Romanian Consumers—Insights from Quantitative Research.

Published in:

Administrative Sciences (2076-3387), 2024, v. 14, n. 11, p. 276, doi. 10.3390/admsci14110276

By:

Szakal, Anita Cornelia;
Brătucu, Gabriel;
Ciobanu, Eliza;
Chițu, Ioana Bianca;
Mocanu, Ana Alexandra;
Bălășescu, Marius;
Ialomițianu, Gheorghe

Publication type:

Article

INFLUENCER MARKETING AS A MODERN PHENOMENON CREATING A NEW FRONTIER OF VIRTUAL OPPORTUNITIES.

Published in:

Communication Today, 2018, v. 9, n. 2, p. 90

By:

KÁDEKOVÁ, Zdenka;
HOLIENČINOVÁ, Mária

Publication type:

Article

Influência do Marketing e-Word-of-Mouth versus Marketing de Influenciadores Digitais nas decisões de compra de turismo pelos Millennials.

Published in:

Comunicação Pública, 2024, v. 19, n. 36, p. 1

By:

Pereira, Cristiana;
Ferreira do Rosário, João

Publication type:

Article

INFLUENCER MARKETING IN THE AGE OF METAVERSE: BEYMENVERSE AND META-INFLUENCER BELLA.

Published in:

International Journal of Eurasian Education & Culture, 2024, v. 9, n. 25, p. 29, doi. 10.35826/ijoecc.1820

By:

BAŞEV, Sinem EYİCE

Publication type:

Article

ARTIFICIAL INTELLIGENCE (AI) INFLUENCERS IN INFLUENCER MARKETING.

Published in:

2024

By:

ŁASZKIEWICZ, Anna

Publication type:

Literature Review