Works matching Global Marketing
Results: 2892
GLOBAL MARKETING STRATEGY: THE CASE OF A BORN GLOBAL SOFTWARE FIRM IN COLOMBIA.
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- Revista Ciencias Estratégicas, 2010, v. 18, n. 24, p. 271
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- Article
AKTIVNOSTI UNAPREĐENјA PRODAJE U KONCEPTU GLOBALNOG MARKETINGA.
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- Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije, 2015, v. 5, n. 2, p. 253, doi. 10.7251/EMC1502253G
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- Article
تطبيق الخرائط المعرفية الضبابية في تحديد المؤشرات الفعالة في مجال التسويق العالمي.
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- New Marketing Research Journal, 2020, v. 10, n. 2, p. 85, doi. 10.22108/nmrj.2020.119978.1939
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- Article
Inpatriate Marketing Managers: Issues Associated with Staffing Global Marketing Positions.
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- Journal of International Marketing, 2011, v. 19, n. 4, p. 1, doi. 10.1509/jim.11.0031
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- Article
Reassessing the Constructs Related to Technology Adoption Theories in the Global Marketing Domain in Light of the Emergence of GenAI.
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- Journal of Global Marketing, 2024, v. 37, n. 5, p. 357, doi. 10.1080/08911762.2024.2412756
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- Article
Gender Entrepreneurship and Global Marketing.
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- Journal of Global Marketing, 2017, v. 30, n. 3, p. 114, doi. 10.1080/08911762.2017.1316532
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- Article
Alternative Approaches for Educating Future Global Marketing Professionals: A Comparison of Foreign Study and Research-Intensive Marketing Programs.
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- Journal of Marketing Education, 2011, v. 33, n. 3, p. 285, doi. 10.1177/0273475311420235
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- Article
PARADIGMS CONCEPTUAL RESEARCH OF DISTRIBUTION CHANNELS IN GLOBAL MARKETING.
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- Bulletin of KNUTD, 2014, v. 75, n. 1, p. 161
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- Article
Global Marketing Practices that Created Controversies and How They Could Possibly Be Avoided.
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- International Journal of Management, Accounting & Economics, 2019, v. 6, n. 8, p. 640
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- Article
How to run a global marketing campaign that meets local needs without damaging the brand.
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- Journal of Brand Strategy, 2015, v. 4, n. 1, p. 15, doi. 10.69554/fyxi4752
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- Article
Global marketing of Formula One: Local variations and geocentric marketing mix.
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- International Journal of Applied Sports Sciences, 2018, v. 30, n. 2, p. 134, doi. 10.24985/ijass.2018.30.2.134
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- Article
INTEGRATING ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN MARKETING: A GLOBAL PERESPECTIVE.
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- Aweshkar Research Journal, 2023, v. 30, n. 2, p. 11
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- Article
Global marketing strategy in the digital age: an analysis of Japanese mobile phone manufacturers.
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- Marketing Review, 2008, v. 8, n. 4, p. 329, doi. 10.1362/146934708X378613
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- Article
Twenty Shades of Italy: An Analysis of its Cultural, Natural, and Dual Tourist Attractions with Implications for Global Tourism Marketing.
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- Journal of Global Marketing, 2017, v. 30, n. 5, p. 297, doi. 10.1080/08911762.2017.1323147
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- Article
Holding Company Cost Economies in the Global Advertising and Marketing Services Business.
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- Review of Marketing Science, 2004, v. 2, p. 1
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- Article
If you launch it, they will come: Bridging global and local marketing to extract the greatest value from that rare product launch.
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- Journal of Brand Strategy, 2012, v. 1, n. 1, p. 15, doi. 10.69554/qnmm2794
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- Article
ESTRATÉGIAS DE MARKETING GLOBAL NA INTERNACIONALIZAÇÃO DE FRANQUIAS BRASILEIRAS.
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- Revista de Administraçãao da UNIMEP, 2015, v. 13, n. 3, p. 184, doi. 10.15600/1679-5350/rau.v13n3p184-206
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- Article
Perceptions of Customers as Sustained Competitive Advantages of Global Marketing Airline Alliances: A Hybrid Text Mining Approach.
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- Sustainability (2071-1050), 2020, v. 12, n. 15, p. 6258, doi. 10.3390/su12156258
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- Article
ETHICAL CONSIDERATIONS IN THE GLOBAL MARKETING OF HOSPITALITY.
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- Consortium Journal of Hospitality & Tourism, 2008, v. 12, n. 2, p. 69
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- Article
IMPACT OF CULTURE ON GLOBAL MARKETING.
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- Young Economists Journal / Revista Tinerilor Economisti, 2010, v. 8, p. 53
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- Article
Global Markaların Yeni Manipülasyon Stratejisi- Influencer Pazarlaması.
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- Electronic Turkish Studies, 2022, v. 17, n. 3, p. 615, doi. 10.7827/TurkishStudies.62179
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- Article
'The Podcast is the New Blog': Oral Communication in Global Marketing before, during and beyond Covid-19.
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- Textus, 2022, v. 35, n. 1, p. 233
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- Article
GLOBAL MARKETING: FOREIGN ENTRY, LOCAL MARKETING, AND GLOBAL MANAGEMENT (Book).
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- 1997
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- Book Review
Global Marketing - Foreign entry, local marketing and global management (Book).
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- 2004
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- Book Review
How Global Marketing Can Be More Global and More Marketing: A Bottom-Up Perspective from Subsistence Marketplaces.
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- Journal of Global Marketing, 2021, v. 34, n. 4, p. 282, doi. 10.1080/08911762.2021.1890866
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- Article
Fermentation, the Answer for Sustainable Cosmetics: Interview with Elena Cañadas, Global Marketing Director at Lubrizol Life Science Beauty.
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- SOFW Journal (German version), 2022, v. 148, n. 11, p. 46
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- Article
Marketing Strategies of "Born Globals" Companies when Entering the Foreign Market.
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- Trends: Economics & Management / Trendy: Ekonomiky a Managementu, 2018, v. 12, n. 31, p. 87, doi. 10.13164/trends.2018.31.87
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- Article
ІНТЕРНЕТ-МАРКЕТИНГ НА ГЛОБАЛЬНОМУ РИНКУ ЛЕГКОВИХ АВТОМОБІЛІВ
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- Economics: Time Realities, 2014, n. 6, p. 77
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- Article
ENRICHING GLOBAL MARKETING EDUCATION WITH VIRTUAL CLASSROOMS: AN EFFECTIVENESS STUDY.
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- Marketing Education Review, 2003, v. 13, n. 3, p. 27, doi. 10.1080/10528008.2003.11488838
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- Article
Islamic marketing at the Nexus of global markets–religions–politics and implications for research.
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- Marketing Theory, 2013, v. 13, n. 4, p. 497, doi. 10.1177/1470593113499702
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- Article
Introduction to the Special Section on Global Perspectives in Public Policy and Marketing.
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- Journal of Public Policy & Marketing, 2018, v. 37, n. 1, p. 106, doi. 10.1509/jppm.37.501
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- Article
RESEARCHING GLOBAL DIGITAL E-MARKETING TRENDS.
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- Eastern-European Journal of Enterprise Technologies, 2022, v. 115, n. 13, p. 26, doi. 10.15587/1729-4061.2022.252276
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- Article
Current status of alcohol marketing policy-an urgent challenge for global governance.
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- Addiction, 2012, v. 107, n. 3, p. 478, doi. 10.1111/j.1360-0443.2011.03701.x
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- Article
The extent of global alcohol marketing and its impact on youth.
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- Contemporary Drug Problems, 2010, v. 37, n. 1, p. 57, doi. 10.1177/009145091003700104
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- Article
U.S. Government Electronic Data Sources for Global Marketing Decisions: An Evaluation and Classroom Application.
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- Journal of Teaching in International Business, 2000, v. 12, n. 1, p. 41, doi. 10.1300/J066v12n01_03
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- Article
U.S. Government Electronic Data Sources for Global Marketing Decisions An Evaluation and Classroom Application.
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- Journal of Teaching in International Business, 2000, v. 12, n. 1, p. 41, doi. 10.1300/j066v12n01_03
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- Article
Marketing glocal: marketing global com estratégias locais como vantagem competitiva de mercado.
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- Revista de Economia e Administração, 2011, v. 10, n. 4, p. 564, doi. 10.11132/rea.2011.471
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- Article
Pricing Challenges in Global Marketing: a Model for Export Pricing.
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- International Journal of Management Perspectives, 2008, v. 1, n. 2, p. 18
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- Article
GLOBAL MARKETING: A MARKET-RESPONSIVE APPROACH.
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- 2000
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- Book Review
دور التسويق المستدام في تحسين الأداء الشامل للمؤسسات الصغيرة والمتوسطة الجزائرية.
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- Al-Balqa Journal for Research & Studies, 2024, v. 27, p. 1
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- Article
ІНСТРУМЕНТАРІЙ МІЖНАРОДНОГО МАРКЕТИНГУ ДЛЯ СУЧАСНОГО АНАЛІЗУ ГЛОБАЛЬНИХ РИНКІВ
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- Financial Space, 2019, v. 34, n. 2, p. 101, doi. 10.18371/fp.2(34).2019.183580
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- Article
Key Determinants of Managing the Marketing Asset of Global Companies.
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- Journal of International Economic Policy, 2016, v. 25, n. 2, p. 75
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- Article
An introduction to the "The role of inclusion, diversity, equity, & access (IDEA) in today's global marketing environment" special issue.
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- Journal of Global Scholars of Marketing Science, 2024, v. 34, n. 1, p. 1, doi. 10.1080/21639159.2023.2264312
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- Article
Analysis of digital marketing trends in 2022-2023 of the global fuel and energy complex (experience for Ukraine).
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- Quality - Access to Success, 2023, v. 24, n. 192, p. 360, doi. 10.47750/qas/24.192.43
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- Article
Globalization and marketing strategies of Born Globals in SMOPECs.
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- Thunderbird International Business Review, 2006, v. 48, n. 6, p. 773, doi. 10.1002/tie.20122
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- Article
Global Marketing, Gender and Family Business in Asia: A Literature Review.
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- Journal of Global Marketing, 2017, v. 30, n. 3, p. 138, doi. 10.1080/08911762.2017.1306898
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- Article
The Degree of Standardization: A Contingency Framework for Global Marketing Strategy Development.
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- Journal of Global Marketing, 1996, v. 10, n. 1, p. 89, doi. 10.1300/J042v10n01_06
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- Article
The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance.
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- Journal of Marketing, 2002, v. 66, n. 4, p. 40, doi. 10.1509/jmkg.66.4.40.18519
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- Article
A Paradigm for Development and Promulgation of a Global Code of Marketing Ethics.
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- Journal of Business Ethics, 1999, v. 18, n. 1, p. 125, doi. 10.1023/A:1006076530003
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- Article
GLOBAL MARKETING DISSERTATION AND LITERATURE REVIEWS.
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- 1995
- Publication type:
- Abstract